Kaiser Permanente continues its insufferable five-year-old "Thrive" campaign with two new ads, Kabuki and Mural.
The latter targets Spanish speakers without trying too hard (Latin music + "Viva bien." Way to go). Meanwhile, Kabuki features a Kaiser employee performing "Kabuki" with an electric guitar and selective gravity. He is later joined by a bunch of grinning people that tear off their clothes to reveal medical gear.
Campbell-Ewald (with help from Miami-based sister agency Accentmarketing) came up with this and the tagline du jour: "You and your Kaiser Permanente team. Together, you rock."
Fucking kill us. The campaign cost $50 million, and we apologize to the inhabitants of California, Oregon, Washington, Southern Colorado, Hawaii and Georgia, which will have to see it all over their daytime TV.
JWT Toronto has created a new commercial for STAND (Students Take Action Now Darfur) which follows a boy and his family as his village is attacked and the boy is killed while his brother looks on. The commercial closes with the boy stating his name and the tags, "Every death has a name. Every name has a story."
The spot points to Stand For the Dead where visitors can be "assigned an individual who has been killed in the genocide and carry on their fight now they are no longer able."
The commercial is oddly soothing for something that's supposed to call attention to a horrific situation. However, it's accessible as opposed to an in-your-face live action commercial that would just come off like some action movie with no meaning. This commercial draws you in and gives personality to the issue.
There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.
But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").
Apart from all that, pretty work by agency Doner and production firm Psyop.
Airlines need to stop deluding us into the fact flying, apart from First Class, is anything other than the nightmarish scenario depicted in the first half of this JetBlue commercial from JWT New York. After showing us the horror of the reclining seat, we are transported to the nirvana of JetBlue's extra legroom.
While extra legroom may be great, it does nothing to address the problem of getting stuck next to a fat person for a cross country flight. And the person doesn't even have to be all that fat, if fat at all, to make life miserable for six hours.
As they always tell us in an entirely different arena, it's the width that matters, not the length. The spot was produced by Blacklist and dirested by againstallodds.
Oh how we love us a weird-ass, whacked out Japanese television commercial. This one, which, yes, is old, is for Suntory tea which claims to help those with high blood pressure. Though it's a very good thing the guy in this commercial has high blood pressure. Nothing like putting a positive spin on a health issue.
Sadly, we'll never see commercials like this here in America. Luckily, Japan hasn't yet heard of cause groups whose sole purpose is to remove every last vestige of humor from our lives...and from all out TV commercials.
What do you do when you don't have a big budget or a lot of ideas? Homage! I don't mean a great spoof for spoof's safe, but actual commercials for products, like...
- The Cleveland Cavaliers add a twist to the Heinken shoe closet spot. Score! (The extended version, too long.)
- Next, Dear Jane Sample finds a damm good Obama impersonator for Lastman's Bad Boy Furniture in Toronto. (Extra points on the name alone.)
- Freecreditreport.com? Hold up a sec, Uncle Sam fires back with annualcreditreport.com.
In response to KFC's free Chicken Monday
, Southern California-based El Pollo Loco is going them one better by inviting people to try their
food free on Tuesday April 28th until 8:00 pm. FREE IS THE NEW...! See all the gory details here
*waits for Burger King to announce counter-gueril... er, chicken stunt*
Freaking. Love. This. Spot. It has such a great vibe in showing the idea of safe rides, doesn't even need the line at the end. [Post-jump.] Heineken almost has that Bud thing down now, where it can do both high-larry-tee
and real. They just need a touching Super Bowl spot with an animal. Oh, and if you needed to know, yeah, it's from W+K. Guess you want the song too. Okay: Biz Markie's "Just a Friend
It's like getting your heart set on going somewhere, but the trip along the way turns out to be far better than the destination. As it is with Philips Carousel
, a cool as hell stop-motion one-shot trip through tightly choreographed clown bank heist madness. [ Post-jump ] Even though I can't figure out what it's for at the end unless I'd read the background
, it's an amazing piece. (Or, maybe no explanation needed as to who it's for because people will just pass it around: "Hey, did you see this clip from Philips?") It's the first cinema-scaled screen at 21:9, hence the "cinematic" vibe. Hurray end to letterbox! Yea! The microsite
though takes it to another level. Scroll back and forth inside the scene and watch extra commentary as you move through by clicking on the blue icons in the timeline. (Via Corey
8 lbs. hurts from what I've been told. Full-size teen though? Yikes. Wondering what she's on because hardly a scream is heard in this drugfree.org
spot after the jump from Martin Williams. Oh, and if slimy teens aren't your thing, try the print
. It's much cleaner and safer! Sokay, apparently either there's an outbreak of SWSM (single white soccer moms) or only white suburban moms can keep a child off drugs. That shit takes two parents, planners. It takes two.