Inspiration Being, You Know...

What do you do when you don't have a big budget or a lot of ideas? Homage! I don't mean a great spoof for spoof's safe, but actual commercials for products, like...

- The Cleveland Cavaliers add a twist to the Heinken shoe closet spot. Score! (The extended version, too long.)

- Next, Dear Jane Sample finds a damm good Obama impersonator for Lastman's Bad Boy Furniture in Toronto. (Extra points on the name alone.)

- Freecreditreport.com? Hold up a sec, Uncle Sam fires back with annualcreditreport.com.

by Bill Green    Apr-24-09    
Topic: Commercials, Spoofs, Television



Unthink Chicken? Unthink THIS. IT'S CHICKEN THROWDOWN MADNESS!

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In response to KFC's free Chicken Monday, Southern California-based El Pollo Loco is going them one better by inviting people to try their food free on Tuesday April 28th until 8:00 pm. FREE IS THE NEW...! See all the gory details here.

*waits for Burger King to announce counter-gueril... er, chicken stunt*

by Bill Green    Apr-24-09    
Topic: Announcements, Commercials, Television



Heinecab.

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Freaking. Love. This. Spot. It has such a great vibe in showing the idea of safe rides, doesn't even need the line at the end. [Post-jump.] Heineken almost has that Bud thing down now, where it can do both high-larry-tee and real. They just need a touching Super Bowl spot with an animal. Oh, and if you needed to know, yeah, it's from W+K. Guess you want the song too. Okay: Biz Markie's "Just a Friend."

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by Bill Green    Apr-24-09    
Topic: Commercials, Television



Philips and Their Insane Clown Fosse.

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It's like getting your heart set on going somewhere, but the trip along the way turns out to be far better than the destination. As it is with Philips Carousel, a cool as hell stop-motion one-shot trip through tightly choreographed clown bank heist madness. [ Post-jump ] Even though I can't figure out what it's for at the end unless I'd read the background, it's an amazing piece. (Or, maybe no explanation needed as to who it's for because people will just pass it around: "Hey, did you see this clip from Philips?") It's the first cinema-scaled screen at 21:9, hence the "cinematic" vibe. Hurray end to letterbox! Yea! The microsite though takes it to another level. Scroll back and forth inside the scene and watch extra commentary as you move through by clicking on the blue icons in the timeline. (Via Corey.)

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by Bill Green    Apr-22-09    




Woman Gives Birth To Drug-free Teen Without Drugs.

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8 lbs. hurts from what I've been told. Full-size teen though? Yikes. Wondering what she's on because hardly a scream is heard in this drugfree.org spot after the jump from Martin Williams. Oh, and if slimy teens aren't your thing, try the print. It's much cleaner and safer! Sokay, apparently either there's an outbreak of SWSM (single white soccer moms) or only white suburban moms can keep a child off drugs. That shit takes two parents, planners. It takes two.

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by Bill Green    Apr-22-09    




Another One of Those 'Green is the New Black!!!1' Things.

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There's a lot you can say about becoming more eco-conscious: that it's responsible, forward-thinking and personally/socially fulfilling, for example.

But in a spot called "Good Green," the Sundance Channel takes the go-green hype and staples on a passel of adjectives that ring both hollow and wince-worthy: sexy, trippy, fierce.

Confusingly, there's also a shot of Isabella Rossellini flirtatiously hugging a giant lobster.

WOW. Thanks for all the abstraction, BIGSMACKtv. We're definitely feeling the backhand.

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by Angela Natividad    Apr-17-09    
Topic: Commercials, Promotions, Strange, Television



Mastercard Trots Priceless 'Icons' Back onto the Stage

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"Icons," a McCann-Erickson/NY spot that aired during the '05 Super Bowl, is a fond standby of Mastercard's "Priceless" campaign.

Prep for serious warm-fuzzy syndrome: it's composed of brand mascots -- Count Chocula, the Vlasic stork, Jolly Green Giant, Pillsbury Doughboy -- having Soul Food-style dinner as Mr. Clean slaves merrily over the sink. Some of the icons weren't even animated for TV prior to this. (Thank Calabash for bringing them to life.)

Too much good stuff. There's even some illicit Facebooky pokeage between Doughboy and Morton Salt girl. Scandale!

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Post Concedes to Putting the 'No' in 'Innovation'

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Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.

Instead it went for another gimmick: Formidable Authority Figure, touting the dangers of progress.

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by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Commercials, Television



Because Watching Kids Cry Just Never Gets Old

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Your tax dollars at work. Hey, pushing a kid to emotional breaking-point is small potatoes compared to all that guilt equity! the New York State Health Department will raise among smokers for the 5.5 minutes they could be spending with a cancer stick.

Contemplate the moral dilemma with fellow creatives-in-arms, and then ask yourself, just ask -- are a few seconds of anxiety worth it? It's not like smokers don't know about the health consequences, or that their priorities are mildly screwed up (I always feel a little guilty lighting up in front of tots); does one sappy spot a quitter make?

This emo thinkpiece brought to you by Quit Victoria.

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by Angela Natividad    Apr-16-09    
Topic: Cause, Commercials, Television



K-Y Swears It Can Intensify Female Pleasure.

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I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.

SAFF's response: "This makes me entirely uncomfortable."

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Commercials, Television










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