New Energy Drink Suffers Serious MTV Envy

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There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.

We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.

Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.

Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)

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by Angela Natividad    Apr-14-09    
Topic: Bad, Brands, Commercials



AT&T Helps Hype the TOMS Cause

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AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.

The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Commercials, Television



They Call Him Dr. Love. And Guess What He's Drinking!

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In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.

"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.

That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.

Work by Deutsch/LA.

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by Angela Natividad    Apr-13-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Lingerie Selling 101: Show the Product

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This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09    
Topic: Commercials, Creative Commentary, Good, Racy



Ever Wonder Why A Co-Worker Disappeared? Now You Know

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We like this! Wait, what? A lottery ad? Seriously? Come on! A lottery ad can't possibly be good, right? well, maybe this one isn't good either but we like it. It's subtle. And it was created a bit differently as the credits describe:

"Without knowing the reason behind it, real office workers were interviewed and asked to tell about real people with whom they have worked, and then their answers were taken out of context to make up a fictional story about a fictional character."

The commercial was created by Grey Tel-Aviv for the Israeli Lottery.

by Steve Hall    Apr-13-09    
Topic: Commercials, Good



Sprint Gets on the Level with New Palm Pre Ad

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@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.

Yeah, we know how you feel about iPhone killers (death of the Storm, anyone?) but after seeing the Pre demo at CES we're feeling optimistic about it.

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Naughty Bond Moment Pushes Dunhill's Black

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For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.

We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).

But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)

Produced by ASD Lionheart and edited by Cut + Run.

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by Angela Natividad    Apr-10-09    
Topic: Brands, Campaigns, Commercials, Television



Heineken Lady Cider, Visa Superfreaks, Edible Business Cards

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- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.

- Sayonara to Enfatico (and about bloody time).

- LA Times positions Southland ad as news story. (Via).

- D*Face gives The Queen a facelift.

- Seeking greener pastures on the down-low? One headhunter's business card is edible.

- One prepaid mobile's bailout plan.

- Reason #4320984309384 why we can't visit mom and dad after Cannes.

- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.



We Just Don't Understand Anti-Gay Marriage Logic

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So let's get this straight. In America we are free to choose the religion we practice, express the opinions we care to share, join the people with whom we wish to assemble, enjoy the right to bear arms, live a life of privacy and to vote for whom we deem worthy.

But when it comes to selecting who we wish to marry, it's as if America forgot the reason America became America. Supposedly, we are the land of the free and the home of the brave.

Sadly, some prefer we become the land of the handcuffed and the home of the terrified.

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by Steve Hall    Apr- 9-09    
Topic: Cause, Commercials, Opinion



SoyJoy Aids Muscle Strength...Or Relieves Constipation

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This bizarre Japanese commercial for SoyJoy causes one to wonder, "trying to sit or take a shit?" We're really not trying to be witty or anything here. Seriously. Just watch the commercial and let us know what conclusion you come to.

by Steve Hall    Apr- 9-09    
Topic: Commercials, Strange










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