Because Watching Kids Cry Just Never Gets Old

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Your tax dollars at work. Hey, pushing a kid to emotional breaking-point is small potatoes compared to all that guilt equity! the New York State Health Department will raise among smokers for the 5.5 minutes they could be spending with a cancer stick.

Contemplate the moral dilemma with fellow creatives-in-arms, and then ask yourself, just ask -- are a few seconds of anxiety worth it? It's not like smokers don't know about the health consequences, or that their priorities are mildly screwed up (I always feel a little guilty lighting up in front of tots); does one sappy spot a quitter make?

This emo thinkpiece brought to you by Quit Victoria.

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by Angela Natividad    Apr-16-09    
Topic: Cause, Commercials, Television



K-Y Swears It Can Intensify Female Pleasure.

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I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.

SAFF's response: "This makes me entirely uncomfortable."

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Commercials, Television



Bruins Vs. Canadiens Playoffs Comes With Strict Rules

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When it comes to sports, there are rules. RULES! And they must, at all costs, be followed. No, we're not talking about a sport's *actual* rules. Rather the rules sports fans must follow lest they be...um...attacked my a huge guy in a bear suit?

And what are these all-important rules? Let us share with you:

1. Don't date within the Division.
2. Never, under any circumstances, tuck in your jersey.
3. Never take a call when all you should be doing is watching the game.

Simple, right?

The work was created by Mullen and shot by Station Films Director Harold Einstein

by Steve Hall    Apr-15-09    
Topic: Campaigns, Commercials, Good, Strange



Norwegian Parkinson's Association Pokes Fun at, Uh, Parkinson's.

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Rather than focus on fractured families and the slow, tragic waltz toward death, the Norwegian Parkinson's Association (Norges Parkinsonforbund) decided to add a little jazz to its disease awareness campaign.

And by "jazz" we mean you'll probably release an involuntary smirk, then put on your Serious Creative Face and soberly acknowledge the work's incendiary nature, the poor taste, etc etc.

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by Angela Natividad    Apr-14-09    
Topic: Campaigns, Cause, Commercials, Television



New Energy Drink Suffers Serious MTV Envy

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There's a hot new energy drink on the block. It's called Guru, and it boasts clean energy for dirty minds.

We don't know about all that, but the spot's a solipsistic mashup between The Real World circa 1995 and Girls Gone Wild, shortly after Mean Girls gave it brand equity with the under-13 crowd. All it needed, really, was an LFO song -- and possibly a bored American Apparel photographer looking for an extracurricular portfolio opp.

Lovin' the random incorporation of product -- as if those saucy co-eds really are running on Guru as opposed to, say, poorly-mixed drinks and hot Chee-tos.

Derivative treacle, brought to you by Virtue Worldwide. (Oh yeah, and Kanye's a fan,* if that means anything to you.)

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by Angela Natividad    Apr-14-09    
Topic: Bad, Brands, Commercials



AT&T Helps Hype the TOMS Cause

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AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.

The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Commercials, Television



They Call Him Dr. Love. And Guess What He's Drinking!

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In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.

"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.

That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.

Work by Deutsch/LA.

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by Angela Natividad    Apr-13-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Lingerie Selling 101: Show the Product

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This is for those who've recently mentioned Adrants seems to have forgotten about or shunned the fact there's a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

So here you are, doubters. Purple lingerie. Hot chick. Rad music. Courtesy of Blush.

And to all those who feel we occasionally pimp ads just because they have a hot chick wearing lingerie, you have to sell a product somehow and what better way to do so than to show the product on a person everyone wishes they were. It's called aspirational marketing. OK, so it's the basest form of aspirational marketing but still.

by Steve Hall    Apr-13-09    
Topic: Commercials, Creative Commentary, Good, Racy



Ever Wonder Why A Co-Worker Disappeared? Now You Know

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We like this! Wait, what? A lottery ad? Seriously? Come on! A lottery ad can't possibly be good, right? well, maybe this one isn't good either but we like it. It's subtle. And it was created a bit differently as the credits describe:

"Without knowing the reason behind it, real office workers were interviewed and asked to tell about real people with whom they have worked, and then their answers were taken out of context to make up a fictional story about a fictional character."

The commercial was created by Grey Tel-Aviv for the Israeli Lottery.

by Steve Hall    Apr-13-09    
Topic: Commercials, Good



Sprint Gets on the Level with New Palm Pre Ad

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@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.

Yeah, we know how you feel about iPhone killers (death of the Storm, anyone?) but after seeing the Pre demo at CES we're feeling optimistic about it.

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