SoyJoy Aids Muscle Strength...Or Relieves Constipation

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This bizarre Japanese commercial for SoyJoy causes one to wonder, "trying to sit or take a shit?" We're really not trying to be witty or anything here. Seriously. Just watch the commercial and let us know what conclusion you come to.

by Steve Hall    Apr- 9-09    
Topic: Commercials, Strange



American Idol Top Eight Does Britney Spears

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So tonight on American Idol, Ford and the top eight contestants let unleashed a new commercial for the Ford Mustang GT called Magic Show. In the commercial the remaining eight contestants do their version of Britney Spears' Circus.

Not so bad. Come one, it's American Idol!

by Steve Hall    Apr- 8-09    
Topic: Celebrity, Commercials



Sprint's Shares User Data in Commercial

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If ever you wanted a glimpse inside the user behavior of Sprint network phone users, this new commercial from Goodby, Silverstein & Partners and design company superfad will give you all you need.

Funny thing. In the midst of all this data, they never seem to mention how many users experience a call drop in a given day.

by Steve Hall    Apr- 7-09    
Topic: Commercials, Good



Square Booty school Girls Shake Ass For BK Kids Meal

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You like big butts? Or is it square butts? Yea, we can envision the exact moment this creative epiphany struck someone down in Miami at a place called Crispin Porter + Bogusky when they dreamt up this SpongeBob Square Pants, Sir Mix-a-Lot mashup up featuring bottylicious dancers shaking their (square) asses. (See the :30 here and the full length music video here.)

We can also envision a five year old walking by Burger King and asking, "Mommy, can we go to Burger King and get some square booty?"

And we can envision the looks mommy will get from passersby wondering just what's going on at home.

Seriously? WTF? Creepy King. Square-booty'd women in school uniforms shaking their ass in a classroom-like setting. Ass measuring. Ass touching.

It's like a porn director's wet dream. Not so much for parents with kids. Here come the cause groups.

by Steve Hall    Apr- 7-09    
Topic: Agencies, Bad, Brands, Commercials



There's No PMS in Fairy Tales!

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While we don't speak Spanish and can't understand all the words in this California Milk Processor Board commercial, the message is clear: a glass of milk can cheer you up on a bad day. We could use a gallon right about now.

In this commercial, created by Grupo Gallegos and animated by Psyop, a prince saves the day as a Princess' mood reeks havoc across her world. It's a grand gesture and one that's best experience without actually understanding the words. Because if you did, you'd realize the whole thing is a metaphor for the Princess' PMS and how milk lessens that monthly blow.

more »

by Steve Hall    Apr- 7-09    
Topic: Bad, Campaigns, Cause, Commercials, Good, Strange



Alaska Airlines Shames Touchless Bathroom Technology

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Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.

Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.

Supporting the television commercial are radio, newspaper, outdoor, transit and web.

Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!

by Steve Hall    Apr- 6-09    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio



Don't Get All Weepy About This 'Save the Polar Bear' Ad Just Yet

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Ever watch one of those teaser type commercials that clearly points on the direction of some weepy cause-related effort? This is not one of those commercials. It certainly starts out that way with a bunch of eager, eco-types embarking upon some lofty goal to correct some horrible wrong. And while they do end up doing some cute cuddlies a solid, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian.

SAA/Y&R Tel Aviv created.

by Steve Hall    Apr- 6-09    
Topic: Commercials, Strange



'Hey, Guy, Take a Free PC for Being in Our Ad and Talking About How Special You Are.'

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One of the biggest complaints about CP+B's wacked-out Gates/Seinfeld campaign was that it didn't really do much to push the product. In fact, it didn't mention the product at all.

As you recall, that effort was fast followed by "I'm a PC," which did mention the product, but not in any technical or deeply informative way.

Here's the latest suite of MSFT fumbles, labeled "Laptop Hunters." In this installment, an incredibly smug human being called Giampaolo shows us all how precious, how picky, how tech he is(n't especially) -- while on a quest to find the perfect (MSFT-subsidized) laptop.

more »

by Angela Natividad    Apr- 6-09    
Topic: Brands, Campaigns, Commercials, Television



Parents Desert Kid For Hogging Ovaltine

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OK so yea. Like this would ever fucking happen. A kid comes home from school only to find his house empty, his parents gone and a note on the fridge which reads, "We told you that there would be consequences for hogging all of the Ovaltine. PS. Don't try to find us."

Seriously?

by Steve Hall    Apr- 4-09    
Topic: Bad, Commercials



Harmony Korine Does Heartstring-Pulling LibMu Spot

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Liberty Mutual continues its ongoing Responsibility Project with this :60 ad. You get the gist: a kid talks about doing the right thing while a melange of intimate family images scroll by in soft light.

See previous work, which is equally sappy but for the most part well-produced. We may be over this idea, but LibMu's commitment to the Responsibility Project will probably go a long way toward making it the Coca-Cola of insurance.

Really. Give it a couple of years; it may be a one-way conversation, but for work like this, consistency is key.

Work by Hill Holliday in partnership with Harmony Korine, which -- oddly enough -- wrote and directed Gummo, another film with a sympathetic kid whose environment may or may not convince you to invest in a little bit of insurance.

more »

by Angela Natividad    Apr- 2-09    
Topic: Brands, Campaigns, Commercials, Television










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