Naughty Bond Moment Pushes Dunhill's Black

dunhill-cut-and-run.jpg

For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.

We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).

But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)

Produced by ASD Lionheart and edited by Cut + Run.

more »

by Angela Natividad    Apr-10-09    
Topic: Brands, Campaigns, Commercials, Television



Heineken Lady Cider, Visa Superfreaks, Edible Business Cards

jillz-imagery.jpg

- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.

- Sayonara to Enfatico (and about bloody time).

- LA Times positions Southland ad as news story. (Via).

- D*Face gives The Queen a facelift.

- Seeking greener pastures on the down-low? One headhunter's business card is edible.

- One prepaid mobile's bailout plan.

- Reason #4320984309384 why we can't visit mom and dad after Cannes.

- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.



We Just Don't Understand Anti-Gay Marriage Logic

nation_for_marriage.jpg

So let's get this straight. In America we are free to choose the religion we practice, express the opinions we care to share, join the people with whom we wish to assemble, enjoy the right to bear arms, live a life of privacy and to vote for whom we deem worthy.

But when it comes to selecting who we wish to marry, it's as if America forgot the reason America became America. Supposedly, we are the land of the free and the home of the brave.

Sadly, some prefer we become the land of the handcuffed and the home of the terrified.

more »

by Steve Hall    Apr- 9-09    
Topic: Cause, Commercials, Opinion



SoyJoy Aids Muscle Strength...Or Relieves Constipation

soy_joy.jpg

This bizarre Japanese commercial for SoyJoy causes one to wonder, "trying to sit or take a shit?" We're really not trying to be witty or anything here. Seriously. Just watch the commercial and let us know what conclusion you come to.

by Steve Hall    Apr- 9-09    
Topic: Commercials, Strange



American Idol Top Eight Does Britney Spears

american_idol_top_eight_ford.jpg

So tonight on American Idol, Ford and the top eight contestants let unleashed a new commercial for the Ford Mustang GT called Magic Show. In the commercial the remaining eight contestants do their version of Britney Spears' Circus.

Not so bad. Come one, it's American Idol!

by Steve Hall    Apr- 8-09    
Topic: Celebrity, Commercials



Sprint's Shares User Data in Commercial

sprint_data_twitter.jpg

If ever you wanted a glimpse inside the user behavior of Sprint network phone users, this new commercial from Goodby, Silverstein & Partners and design company superfad will give you all you need.

Funny thing. In the midst of all this data, they never seem to mention how many users experience a call drop in a given day.

by Steve Hall    Apr- 7-09    
Topic: Commercials, Good



Square Booty school Girls Shake Ass For BK Kids Meal

burger_king_square_butt.jpg

You like big butts? Or is it square butts? Yea, we can envision the exact moment this creative epiphany struck someone down in Miami at a place called Crispin Porter + Bogusky when they dreamt up this SpongeBob Square Pants, Sir Mix-a-Lot mashup up featuring bottylicious dancers shaking their (square) asses. (See the :30 here and the full length music video here.)

We can also envision a five year old walking by Burger King and asking, "Mommy, can we go to Burger King and get some square booty?"

And we can envision the looks mommy will get from passersby wondering just what's going on at home.

Seriously? WTF? Creepy King. Square-booty'd women in school uniforms shaking their ass in a classroom-like setting. Ass measuring. Ass touching.

It's like a porn director's wet dream. Not so much for parents with kids. Here come the cause groups.

by Steve Hall    Apr- 7-09    
Topic: Agencies, Bad, Brands, Commercials



There's No PMS in Fairy Tales!

toma_leche_princess_pms.jpg

While we don't speak Spanish and can't understand all the words in this California Milk Processor Board commercial, the message is clear: a glass of milk can cheer you up on a bad day. We could use a gallon right about now.

In this commercial, created by Grupo Gallegos and animated by Psyop, a prince saves the day as a Princess' mood reeks havoc across her world. It's a grand gesture and one that's best experience without actually understanding the words. Because if you did, you'd realize the whole thing is a metaphor for the Princess' PMS and how milk lessens that monthly blow.

more »

by Steve Hall    Apr- 7-09    
Topic: Bad, Campaigns, Cause, Commercials, Good, Strange



Alaska Airlines Shames Touchless Bathroom Technology

alaska_airlines_expected.jpg

Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.

Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.

Supporting the television commercial are radio, newspaper, outdoor, transit and web.

Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!

by Steve Hall    Apr- 6-09    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio



Don't Get All Weepy About This 'Save the Polar Bear' Ad Just Yet

orange_bears.jpg

Ever watch one of those teaser type commercials that clearly points on the direction of some weepy cause-related effort? This is not one of those commercials. It certainly starts out that way with a bunch of eager, eco-types embarking upon some lofty goal to correct some horrible wrong. And while they do end up doing some cute cuddlies a solid, the whole thing is a lame metaphor illustrating something far more mundane and pedestrian.

SAA/Y&R Tel Aviv created.

by Steve Hall    Apr- 6-09    
Topic: Commercials, Strange










Featured FREE Resource: