OK, can you say forced? Yes you can. It's easy. First you elude to the fact your daughter is or isn't on the hockey team with the rest of the boys. Then, when she asks, "Dad, do you wish I was a boy?", you pull out some lame hockey references and deliver them with the demeanor of a guy making excuses to his girlfriend for blowing off their date last night.
And then, for the money shot, you quick cut to a close up of a McDonald's coffee cup...and OMFG...deliver the killer line, "If you were a boy, who'd be my little girl?"
Amazing what a cup of friggin' coffee can do for tongue-tied men of the world.. Thanks for sharing, Cossette.
Ray Ban's promoting a technicolor melange of plastic Aviators with a Cutwater-orchestrated ad called "Drill," where a big plastic drill with crayons strapped to the front of it wreaks havoc on a sedate canvas.
It's a fun watch. We wouldn't mind seeing it again and again, all over network TV. (Not nearly as engaging as "Super Chameleon" though.) Kinda reminds us of the Nano Chromatic campaign.
Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."
It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.
By Leo Burnett/Lisbon and Lobo, a Brazilian production co.
- Tums comes to the rescue of those who love really good food.
- New York and London-based editing company Peep Show is hosting a judging panel at the Association of Independent Editors Awards April 2.
- The Early Bird discount for ad:tech San Francisco has been extended through Friday, March 27. Save 40 percent using discount code SFCONF2.
- The One Club will host its first ever Creative Week NYC May 4-8. The event will consist of the One Show, One Show Interactive, On Show Design, parties, screenings, museum exhibitions and other events.
- Adidas House Party gets Simpsons spoof treatment.
A hybrid vehicle is supposed to save energy and be kind to the environment, right? Honda hopes to drive right up that alley with its new Insight hybrid vehicle. All good.
But, while watching this new W+K Amsterdam-created commercial, Let It Shine, we can't help but wonder how much gas was used to power all those cars in the commercial. But wait, wait. You will be pleased to know that while the agency intended to shoot the commercial "live" with real cars flashing real headlights, the were concerned with the carbon footprint and opted for another solution.
Oh look. There is life after appearing in a fake ad that won a Bronze Lion. If we're not mistaken, the girl in this Baskin Robbin's ad is the same girl who appeared in the famed JCPenney Speed Dressing commercial.
In this ad, dad and daughter set out on a driving lesson but don't get very far. Does dad get angry? Nope. Not al all. He lauds his daughters mirror adjusting abilities and thinks they should head to Baskin Robbins after all
He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.
Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.
Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.
Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."
The quotations around "interesting" are from them, not us. Smirk.
From blow jobs to vodka mass retail? My Vincent Gallo does have quite a range. Yes, you can now find him in H&M's new commercial along with Eva Herzigova.
My, my, that's a lot of red? Are we sure this isn't a Target ad?
- Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding.
- How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.)
- Pretty spiffy ATL ad.
- Havaianas footwear in full bloom around Paris. Almost too pretty to stand.
- Fallon Skimmer.
- Take it straight: we fucking hate this execution.
- Kevin Spacey to do Michel Gondry-directed ad for American Airlines.
- Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.
It's hard! times! for Hugh Hefner, the world's most recognizable epicure of biped bunnies. With that in mind, Playboy TV's tapped zig/Chicago to help launch its first-ever programming promo campaign.
Under the tagline "A better reality awaits," each ad depicts a formulaic reality TV trope that could do with a little bit of Hef-style debauchery. For some reason though, they feel less party-at-the-mansion and more like Wild On.
I know Playboy needs to walk that line between cutting-edge and soft porn, but it's doing more brand-tarnishing than brand-polishing here. Random party shots of the Mansion in Entourage and Sex and the City probably do more for the company image than these knee-jerk knockoffs of network TV.