It's hard! times! for Hugh Hefner, the world's most recognizable epicure of biped bunnies. With that in mind, Playboy TV's tapped zig/Chicago to help launch its first-ever programming promo campaign.
Under the tagline "A better reality awaits," each ad depicts a formulaic reality TV trope that could do with a little bit of Hef-style debauchery. For some reason though, they feel less party-at-the-mansion and more like Wild On.
I know Playboy needs to walk that line between cutting-edge and soft porn, but it's doing more brand-tarnishing than brand-polishing here. Random party shots of the Mansion in Entourage and Sex and the City probably do more for the company image than these knee-jerk knockoffs of network TV.
Janeane Garofalo, who's cool in a dicey sort of way, lends her spokeswoman clout to the World Wildlife Federation's Big Turn Off.
The sitch: this Saturday at 8:30 pm local time (wherever you live), people around the world are committing to switch their lights off for one hour.
As noted above, Garofalo vows this'll be one of the hugest turn-offs imaginable. More of a turn-off than watching her say all this while she paints watercolours with her armpit hair. (And speaking of, who decided lengthy underarm locks should be the awkward fist bump of 2009?)
New York Mets base-grabber Jose Reyes makes an appearance in "Instinct Fast," a new spot for sports label Under Armour.
Put together direct-to-client by Shilo, the piece is sober, slow-moving and taut. Its objective is to promote the Heater lightweight cleat to aficionados of baseball, a word we never hear independently of "steroids" anymore.
Under Armour's carved a niche for itself as the athletic label with a flair for the theatrical, but bon mots from Shilo creative Noah Conopask suggest the vibe's infectious: "We wanted it to feel like a battle, where Jose and the pitcher both had their fingers on the trigger. We wanted you to see it in their eyes, in their body language, and we wanted to subtract everything out of the world they were in, no bleachers, no fans, no scoreboard, only the moment..."
"Smart Play" illustrates Cosmote's melodic marriage of mobile, landline and internet with a three-part orchestra whose only instruments are phones and laptops.
Pretty nifty. Fun fact: a team of musicians wrote the score specifically for this ad. It's an amiable watch, and the tagline wraps it up nice n' easy: "The most harmonic combinations of mobile, landline phone and internet on the go."
Work by Bold Ogilvy for Cosmote, a major telecom in Greece.
Put that foot long in me, sexy. No, that's not us editorializing about sex in advertising in a far off life. Nope. That come directly from Quiznos and their new commercial for their $4 foot long sandwich. While we haven't seen the spot yet, we hear juicy phrases like "say it sexy" and "put it in me" are delivered by a seductively soothing voice.
Say what? Put. It. In. Me? In an ad? The horror! Hey, we don't write the stuff. We. Just Write. About. It.
This week in Los Angeles, El Pollo Loco will deluge ABC, CBS, FOX and NBC with a fresh wave of ads -- toting its $0.69 Taco al Carbon, among other cheap fare -- right around primetime.
Don't wince: the campaign's being called Family Stimulus Deals, and El Pollo Loco CEO Steve Carley is front and center. Ads are expectedly political in nature, the kind of work you'd expect to see from a Senate member-to-be, except they shill chicken instead of community roadwork. Funny thing is, for a spread so riddled with shticks the whole thing falls flat.
Sometimes using your CEO just doesn't cut it. And it's a bit late to riff off the Stimulus Plans circulating the Gov like so many pigeons.
See "Gracias," a dubbed Spanish ad, by Ideas; others, including English-language ones, are on the Official El Pollo Loco YouTube site.
Visit ihavethebug.com to take a quiz and find out whether you've got the "travel bug." The exercise -- short, playful and mildly entertaining -- serves two purposes: to flatter you and drive you to the Travel Channel. (If so inclined, note requisite Facebook tie-in at bottom left. What, don't you want all your friends to know you've got "excellent gumption, chutzpah"?)
Internet stuff put together by Razorfish. The Travel Bug TV spot, orchestrated by Moroch, is done in a faux-serious Big Pharma tone. You've got sufferers, playfully agonized; you've got gratuitous shots of people running on beaches. The Travel Channel's the cure, but like all drugs, you're warned it may only aggravate the symptoms.
Ad's expectedly corny, even a little dated in its humour; but the site quiz ties the gimmick back to Travel Channel shows well enough. At the very least, it sparked discussion: last night me and a friend were all, "What exactly is a sexy beach?" Verdict's still out.
Shots Mag draws our attention to Wieden + Kennedy's "The Light" for Nike. It's one of those soul-of-the-run spots: all about the breath, the pace, the solitude of the sport and the community it simultaneously sparks.
You get the sense that runners inhabit a part of space/time that the rest of Suburbia's completely unaware of.
More intense and less playful than 72andSunny's "Men vs. Women." Classic Nike though.
Timberland's "Delirium" compares buying nature-friendly shoes to a scenario in which a dire-straits castaway is rescued by nature herself. It's stirring material, particularly if you found a certain film, involving Tom Hanks and a volleyball, emotionally resonant.
Maybe a little heavy for a shoe label, but hey: if we can take a sentimental education from Coke, no harm in getting emo-schooled by Timbo.
By Leagas Delaney.
- An account supervisor at Lowe in Zurich has asked us to yank a recent post featuring a vampire whose fangs are made of OB tampons. It's unapproved client work. (That means it's not running anywhere and, he says, it never will.) I guess this means God does exist.
- Quite possibly the most amazing brownies ever.
- Wisconsin rebrands. We're still not going.
- Coke Zero's The Morning After (always a promising title).
- George Parker says sorry for using one of his favourite pet names on Susan Bratton, but manages to get some pokes in about an interview she did with Julie Roehm. You remember her, right? No? Probably best.
- Obama's face for Turkish bank.