Along with its hugely successful and Cannes Lions-winning Real Beauty Sketches, Dove is out with Camera Shy, a :60 that focuses on the propensity of many women to shy away from the camera when it's aimed at them. Created by Ogilvy, the work is accompanied by ose Murphy's "Peek-A-Boo" as woman after woman hide from the camera until a super asks, "When did you stop thinking you're beautiful?"
It then shows images of little girls having no fear in front of the camera suggesting camera shyness is culturally induced. Which, of course, may be true. Except for the fact all one has to do is spend a little time on Instagram or Facebook or any number of other image-focused sites to find thousands of mirror shots and selfies.
Which, of course, is not to belittle the fact that, yes, many won are, in fact, camera shy and do question their beauty.
Hmm. While a swarm of CGI bees look really cool bursting through a plume of steam, deftly maneuvering their way through a large fan, whipping through a newsstand and forming the word "swarm" in a bar, we're not too sure we want bees of any kind around when we consume a bottle of Jack Daniels Tennessee Honey.
Created by Arnold Worldwide and produced buy Smuggler, the work is said to have achieved over 10,000,000 impressions online and will air a few more times this year after having appeared during NBA and NHL playoff games.
While it's understood honesty is most always the best policy, sometime marketers don't exactly adhere to that tenet. Many like to gloss over facts, stretch the truth and generally place a shiny bow atop even the most questionable brand promise. Which, of course, over the years, has cause consumers to view the advertising industry much the same way they view car dealers, personal injury lawyers, politicians and real estate agents.
Apparently in recent years, Israeli gossip columns have been busy covering the growing relationship between supermodel Bar Refaeli and the womanizing Israeli comedian, Zion Baruch. Are they just friends? Are they a couple? It's a question everyone seems to want answered
Sunglass brand Carolina Lembke stepped up to the plate and gives us an answer that just might put the whole thing to bed.
Is it just us or is this German Fanta commercial a whole lot like the Coke Happiness Factory commercials? Of course, Fanta being a division of Coke, we guess we can't much blame Jung Von Matt for giving us an homage. Alex & Steffen did the 2D and 3D work in the video.
The video gives us an epic, period piece battle in which a castle full of characters attempts to quell a giant, pillaging robot who, as it turns out, is just a cooler at a family picnic. Leave it to the hot princess to finally vanquish the mechanical foe.
Dog food ads. Usually silly stupid things with pets and their owners acting dumb and doing idiotic things. Not this UK-based commercial for Cesar dog food. Perhaps one of the best dog food commercial we have ever (and will ever) see.
Entitled, Love Them Back, the commercial's emotional appeal is fueled by Tom Hodge's Walk Through The Village.
The ad is a testament to the loving bond that can form between animal and human even in the face of devastating loss.
My how far phone advertising has come. No longer are dads idiotic imbeciles who can't figure out the internet. Nope. They have progressed to masters of the swaddle. Well, that is with a little help from the Samsung Galaxy S4's Air Gestures and Smart Pause.
Our dad in this 72andSunny-created ad is quite pleased with his swaddle job. That is until junior decides to pump out an epically loud and disgustingly juicy fart.
And if you simply can't get enough farting babies, you simply MUST watch this compendium of Top Ten baby Farts. We guarantee you will not be able to get through it without laughing yourself to tears. Number three will have you on the floor!
Because, after all, we know fashion conscious women always choose their vehicle for its color and not its performance. And they obviously don't know how to drive right either. And all they like to do all day long is shop. And eat chocolate. But if we are being shallow and choosing, I'll take the leggy brunette in the pleated miniskirt.
The ad comes to us courtesy of Commonwealth. It was shot by Angus Wall and produced by Elastic
Ever hang around with your buddies or girlfriends the morning after and trade stories about last night? Ever realize the stories are usually grander and more epic that they were in real life? Kind of like a beer commercial? Oh wait...
UK agency Shiny Red is out with a, ahem, beer commercial that harkens the brand's 80's and 90's commercials and even features the original duo that appeared in the brand's "I Bet He Drinks Carling Black Label" ads, Stephen Frost and Mark Arden.
In this new ad, one half of a new duo attempts an epic pool shot but his epicness is short lived as, akin to most epic stories, this one has a not so epic finish.
We like these two new Carmichael Lynch-created commercials for Subara. One awakens a man's inner passion to paint everything he sees. Another enables a couple to, much like Nike, say, "Let's Do That."
Both spots engage in a way unlike most car commercials because, well, they are less about the car and more about what the car (or, let's be honest, any car) enables one to do.