Sexist TrueCar.com Ad Says Women Don't Need A Dude to Help Them Buy A Car

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My how times haven't changed. Remember that classic Goodyear Polyglass commercial which many have dubbed the most sexist ad of all time? You know the one. The one in which...OMG...you wife has to drive alone!

On one hand, advertising culture has moved beyond portraying women like moronic, bikini-clad bimbos whose sole purpose is to drape themselves across the hood of a car or stand in front of a refrigerator. On the other, we have TrueCar.com which, in a serious headscratcher, thought it smart to imply women are still hapless nitwits who have no idea how to buy a car on their own.

A not-so-recent ad from the used car site features women telling us how the site gave them the necessary confidence to buy a car on their own with one particular woman saying...wait for it..."I don't even need to bring a dude with me."

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New Cosmopolitan Spot Delivers Seizure of Hipsterific Intensity

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The Cosmopolitan of Las Vegas is out with the third rendition of its much-lauded, Fallon-created, Gentleman Scholar-produced "Just the right amount of wrong" work that continues to position the luxury property as anything but normal.

Last year's Bohemian Rhapsody redux and 2011's original hinted at all manner of mischievously illicit behavior occurring inside the property and positioned the hotel as an adventure rather than a bed on which to sleep.

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by Steve Hall    Jul-19-13    
Topic: Commercials



Shaq Puts Tyga in His Place in Footlocker Ad

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Like an annoying little gnat, rapper Tyga, aka Michael Nguyen-Stevenson, attempts to carry on a conversation with NBA legend Shaq in a new Footlocker commercial created by BBDO New York.

In the ad, Conversation Lift, Tyga and Shaq can't hear each other because of the significant height difference. Enter the Conversation Lift. Tyga uses it to rise to Shaq's level to the two can converse.

The ad touts Reebok's new Shaqnosis sneaker, something Tyga is far too young to appreciate.

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by Steve Hall    Jul-15-13    
Topic: Celebrity, Commercials



How to Turn You Cat Into A Dog

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OK so perhaps it's not really possible to turn your cat into a dog and, after all, why would you? Cats are perfectly docile, friendly and fluffy just the way they are. For some reason, UK-based mobile company O2 thinks cats should "be more dog."

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by Steve Hall    Jul- 9-13    
Topic: Best, Commercials



Four-Year-Old Robinsons Wimbledon Ad Gets Proper Ending

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Way back in 2009, BBH London created a seat-of-your-pants commercial for UK soda brand Robinsons. The ad showed the edge-of-your-seat excitement British fans experienced as they cheered for a British player to win for the first time in 73 years. A win that, sadly, never happened. Now, after 77 years -- and four years after BBH London created the ad -- Britain has won Wimbledon and the Robinsons ad now has a proper ending.

Over the July 4 break, Britain's Andy Murray won Wimbledon, besting Novak Djokovic to bring Britain's 77 year losing streak to an end. A voiceover added to the end of the original ad reads, Worth the wait, wasn't it?"

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by Steve Hall    Jul- 8-13    
Topic: Commercials



And That's It! Happy July 4th America (Be Back Monday)

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- True Blood's Kristin Bauer van Straten gushes about her No Kill Los Angeles animal shelter dog.

- SXSW is now accepting proposals for conference programming through its PanelPicker interface. Anyone can submit panel ideas which will then be voted upon by the community at a later date.

- For anyone who has southern blood running through their veins, this Chevy Silverado "Strong" commercial will resonate. Actually, it will resonate with just about any American.

- Here's a couple of quirky Tempur-Pedic commercials from Carmichael Lynch that will make you Chuckle. One. Two.

by Steve Hall    Jul- 3-13    
Topic: Commercials



Dove Wonders Why Women Are Camera Shy

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Along with its hugely successful and Cannes Lions-winning Real Beauty Sketches, Dove is out with Camera Shy, a :60 that focuses on the propensity of many women to shy away from the camera when it's aimed at them. Created by Ogilvy, the work is accompanied by ose Murphy's "Peek-A-Boo" as woman after woman hide from the camera until a super asks, "When did you stop thinking you're beautiful?"

It then shows images of little girls having no fear in front of the camera suggesting camera shyness is culturally induced. Which, of course, may be true. Except for the fact all one has to do is spend a little time on Instagram or Facebook or any number of other image-focused sites to find thousands of mirror shots and selfies.

Which, of course, is not to belittle the fact that, yes, many won are, in fact, camera shy and do question their beauty.

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by Steve Hall    Jul- 2-13    
Topic: Brands, Commercials



Swarm of CGI Bees Sniff Out Jack Daniels Tennessee Honey

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Hmm. While a swarm of CGI bees look really cool bursting through a plume of steam, deftly maneuvering their way through a large fan, whipping through a newsstand and forming the word "swarm" in a bar, we're not too sure we want bees of any kind around when we consume a bottle of Jack Daniels Tennessee Honey.

Created by Arnold Worldwide and produced buy Smuggler, the work is said to have achieved over 10,000,000 impressions online and will air a few more times this year after having appeared during NBA and NHL playoff games.

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by Steve Hall    Jul- 1-13    
Topic: Commercials



Smart Car Brings Honesty Back to Advertising

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While it's understood honesty is most always the best policy, sometime marketers don't exactly adhere to that tenet. Many like to gloss over facts, stretch the truth and generally place a shiny bow atop even the most questionable brand promise. Which, of course, over the years, has cause consumers to view the advertising industry much the same way they view car dealers, personal injury lawyers, politicians and real estate agents.

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by Steve Hall    Jun-26-13    
Topic: Commercials



Bar Rafaeli Gets Love Note From Zion Baruch

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Apparently in recent years, Israeli gossip columns have been busy covering the growing relationship between supermodel Bar Refaeli and the womanizing Israeli comedian, Zion Baruch. Are they just friends? Are they a couple? It's a question everyone seems to want answered

Sunglass brand Carolina Lembke stepped up to the plate and gives us an answer that just might put the whole thing to bed.

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by Steve Hall    Jun-20-13    
Topic: Commercials










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