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Denny's promises to "bring dignity back to breakfast" in this teaser for "Thugs," a :30 spot slated to run in the Super Bowl's third quarter.
This represents its first-ever Super Bowl spot, and it's guns a-blazin: narrated by Burt Reynolds with a little Sopranos going on, mixed with Pulp Fiction cafe grit and some hipster sans-serif, but all in all we got a hankering for IHOP.
The work -- directed by Canada's Perlorian Brothers for the charmed folk at Goodby, Silverstein & Partners -- looks promising. But based on way too much experience, no amount of advertising can convince us that Denny's isn't one of the most depressing places in the world to visit.
Their mozzarella sticks are cool though.
Brazilian sound production firm Saxsofunny's launched a print, outdoor and TV-based campaign that gives you something to play with. Under the slogan "Every image has a sound," the ad at left takes advantage of the human compulsion to pop air bubbles for that satisfying mini-'splosion.
We likesy-likesy. Other prints here, as well as a TV spot that ties 'em all together.
Nike shoots for sporty-chic in "Be Transformed," a fresh campaign for a line of trainers called Nike Zoom Sister One +. (We half-expected lotto numbers after that, but alas there were none.)
Following the "transformational stories" of six female athletes, the AKQA effort incorporates digital, print, mobile and outdoor, with the largest of the latter 110 meters, apparently -- a wrap around Beijing International Plaza, slated to appear in early February.
Check out "Punchbag." Sorta reminds me of Adidas' Beijing Olympics campaign, except less it's less melodrama and more Heroes. See other spots at Nike Women.
Energetic stuff, and just dynamic enough -- the kinda thing you can stomach seeing on Oxygen and the Sci-Fi Channel on Manga Night. All we can say is, thank heaven the "real women" phase is over.
- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.
- On how Kaplan and Carnival open minds.
- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!
- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.
- On Circuit City and its approaching demise.
It's the Super Bowl and...OMG...look! It's a commercial with animals in it! How novel. How groundbreaking. How paradigm shifting. How...oh wait...it's a Pedigree ad. Of course they have to have animals in it.
But a rhinoceros? An Ostrich? A wild bore? A water buffalo? Oh yes indeed. ANd there there for a reason; to show us how much better life is with a simple dog than with a rhino that demolishes your door, an ostrich that attacks the mail man, a wild bore that hogs the back seat and a water buffalo that can't play Frisbee.
Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."
According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."
Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.
We're always looking for something different in the advertising business. Something that's just a little off the beaten path. Something that's quirky but not overly far fetched. Something that makes you want to watch the commercial. And something that makes you smile.
We think we've found that in Cadbury's Eyebrow Dance; a commercial in which two kids coordinate their eyebrow movements with some techno. Hmm. Brings back memories of Freakazoid
Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.
Yawn... Oh wait. Sorry. I almost fell asleep there viewing GoDaddy's two contenders (the voting is TIGHT!) for this year's Super Bowl, Baseball and Shower.
Baseball is a lame attempt to recapture the, at the time, racy sexiness of the original commercial featuring Candice Michelle. It fails. Shower is a lame attempt to portray Danica Patrick as a sex symbol. It fails.
You can view the two spots at GoDaddy.com and vote.
Let us know if you made it through without yawning.
Finally! Apparently someone read our story in which we wondered where the hell all the pre-Super Bowl game excitement was. That someone is CareerBuilder who graciously sent us one of the spots they will air during Super Bowl XLIII.
Created by W+K and called Tips, the spot does the 12 days of Christmas/99 Bottles of Beer on the Wall thing citing of all the things we might hate about our jobs and why we might consider switching jobs if we are experiencing any of them.
If you hate going to work...
If your co-workers don't respect you...
if you wish you were somewhere else...
If you cry all constantly...
You get the idea.
While we like the spot, we're positive repeated viewing will cause a serious case of Saved by Zero syndrome.