"A Lighter World," where a couple pops open a bottle of Mahou and does a gravity-defying dance, is deliciously infectious.
By Agosto; featuring a cover of Pump the Jam by Canadian band Lost Fingers. (I realize that sounds not-very-savoury, but with a guitar in the background and a tap-dancing featurette the song is surprisingly fresh.)
Tagline: "There's a lighter world" -- riffing off the Premium Light status of this particular Spanish bev.
For a company like Carl's Jr. to say "Eat Responsibly" is a joke. Oh wait, it's supposed to be a joke or at least we hope it is because they've been hyping their fat-filled, artery clogging burgers for years.
It was one thing to watch a hot socialite seductively eat a burger while making love to a Bentley. It's an entirely different - and a bit disconcerting - to watch a doctor scarf down a Kentucky Bourbon burger between surgeries.
Has the recession got you depressed? This 102 year old man says we shouldn't be concerned with such minor details in life because, in the end, we'll only remember the good things. And the fact his wise words are sponsored by Coke.
Thanksgiving. Christmas. Valentine's Day. *slap* Easter. Please, make it stop! It's like one holiday ends and another begins. So, yea, Easter's on the way and so are the Easter-themed campiagns like this one from Mars Canada for M&M. Created by Proximity Canada, BBDO Toronto and Firstborn, this one has been dubbed "Canada's most Speck-tacular Egg hunt."
With print, TV (see one of the spots here), POP and online, people are urged to collect M&M eggs hidden around the web (a virtual egg hunt!) and in stores with PIN codes to use as entrance to drawing to win a trip to New York, Las Vegas or Orlando.
There's a site, four minisites and banners on MSN.ca, Yahoo.ca, MySpace.ca and others all with PIN codes to hunt for. Have at it.
Here, Nordpol envisions a secret world populated by IKEA furniture.
Hrm. Wonder whose unfortunate job it was to parse out the setup manual for all those levitating lawn chairs. The spoon fish were neat, though.
Hmm. Maybe it's like that scene in the Sylvester Stallone/Sandra Bullock movie Demolition Man where future cop answers the phone saying, "Hello, this is the Los Angeles police department. Press one for an automated attendant or stay on the line to speak to me" or something like that.
VCCP Berlin has produced a commercial for O2 which depicts all sorts of robots in retirement with a voiceover that, OMG, you can now talk to an actual live human being when you call the company.
Wow. How novel. How did we ever get to a place where insanely annoying phone trees became the norm?
2K Sports promotes video game MLB2K9 with an ad where a Giants player schools his (adorably earnest) virtual self in both work and play.
It's witty work, a big plus considering there's no genuinely exciting way to hype a video game about baseball.
Agency: Ground Zero.
UPDATE: If you'd like a more mundane version of this piece, click here.
Like baseball. Like really create animation? Then you'll like this commercial for the 2K Sports video game Major League Baseball 2K9.
"He should put a towel on."
UPDATE: If you'd like a witter version of this piece, click here.
Here's a clever way to highlight the "extremely realistic sound" touted by Loewe.
You've got a choir performing a piece. When an invisible remote zapper toggles between sound options, the orchestra changes in order to provide the desired audio texture. As "bass" increases on a dial, some bassists run in; a woman raises her voice -- then lowers it -- as treble changes; and higher volume results in a last-minute dash to the stage by previously-unseen performers.
The conductor's "WTF?" face ties it all together nicely, and the ad wraps up by panning away from the choir to reveal a television frame. Nice work by Scholz & Friends/Berlin, and production firm Element E.
We can also envision an online engagement opportunity on the website -- letting users toggle sounds from their keyboards in various settings. No such luck yet though.
McCann Erickson/Madrid's "Encounter" is an increasingly emotional progression toward the meeting of a centenerian and a just-born child. The music, timely words and that final culmination -- wedding the tail-end of a life to the naissance of new -- brought us near tears.
And then we saw the Coca-Cola silhouette. And it was like, "Jesus Christ, this came from the same people that brought us Happiness Factory."
Nothing against Coke, whose ads are consistently good, but there has to've been a more graceful way to incorporate the brand into this message.