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'Now You Know We're Allergic to Peanuts.' 2K Sports promotes video game MLB2K9 with an ad where a Giants player schools his (adorably earnest) virtual self in both work and play. It's witty work, a big plus considering there's no genuinely exciting way to hype a video game about baseball. Agency: Ground Zero. UPDATE: If you'd like a more mundane version of this piece, click here. Major League Minor Detail Explained Like baseball. Like really create animation? Then you'll like this commercial for the 2K Sports video game Major League Baseball 2K9. "He should put a towel on." UPDATE: If you'd like a witter version of this piece, click here. 'Loewe Sound' Adds Recreational Aspect to the Volume Adjust Here's a clever way to highlight the "extremely realistic sound" touted by Loewe. You've got a choir performing a piece. When an invisible remote zapper toggles between sound options, the orchestra changes in order to provide the desired audio texture. As "bass" increases on a dial, some bassists run in; a woman raises her voice -- then lowers it -- as treble changes; and higher volume results in a last-minute dash to the stage by previously-unseen performers. The conductor's "WTF?" face ties it all together nicely, and the ad wraps up by panning away from the choir to reveal a television frame. Nice work by Scholz & Friends/Berlin, and production firm Element E. We can also envision an online engagement opportunity on the website -- letting users toggle sounds from their keyboards in various settings. No such luck yet though. A Stirring Encounter of Coke Kind. McCann Erickson/Madrid's "Encounter" is an increasingly emotional progression toward the meeting of a centenerian and a just-born child. The music, timely words and that final culmination -- wedding the tail-end of a life to the naissance of new -- brought us near tears. And then we saw the Coca-Cola silhouette. And it was like, "Jesus Christ, this came from the same people that brought us Happiness Factory." Nothing against Coke, whose ads are consistently good, but there has to've been a more graceful way to incorporate the brand into this message. 'It's Just Such a Thrill When Somebody Comes Up and Says I'm Glad You Made Those Clubs.' To kick off its "engineering smiles for 50 years" campaign, PING puts founder Karstein Solheim on the platform. The work is a more bearable version of the sap-saturated Sprint/Dan Hesse material: it's just a simple, no-frills voiceover with product imagery. Unpretentious, nice and neat. By The Martin Agency, whose class-act status was heavy on the spin last week as the result of news that it would lay off staffers -- and give competing agencies up to half the shafted Martinites' first month's pay in exchange for hiring them. Eliza Dushku Busts Out For Hulu In this new commercial for Hulu, Eliza Dushku, while strutting across the set, describes her new FOX show, Dollhouse, saying, "It's a potent blend of twisty plot lines and insane action that'll keep your eyes glued and your brain rotting." And at the exact moment she says "eyes glued," she takes her jacket off to reveal a tidal wave of gyrating pulchritude that does, indeed, keep the eyes glued. We tip our hat to the Crispin Porter + Bogusky creative team of Dj Pierce and Justin Ebert for ever so perfectly timing their copy to the action on screen. We do, however, wonder just how many times they chuckled at their little joke as the readied the spot for presentation. Nice work, guys. The Pam Gods Gift Dining Hostess With a Second Chance Not quite sure what to think of this new Pam spot, which plays on the slogan "Pam Helps You Pull It Off." Teflon makes accidents like this one a non-issue. Points for being odd without being off-putting, though. JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer' - Flashback to Madonna's banned Like a Prayer ad for Pepsi. - Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof. - Tracking (corporate accounts on) Twitter. - The Guardian makes good observations about Twitter (scroll down to the bulletpoints). - Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man. - JWT launches a blog called Anxiety Index. - ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.
by Angela Natividad
Mar- 6-09
Topic: Agencies, Brands, Campaigns, Celebrity, Commercials, Online, Opinion, Social, Sponsorship, Television Cannibal Pigs Plug Boost Mobile Over Dinner Boost Mobile's "UNwrong'D" campaign continues with two fine-dining pigs that like ham. (Think of it as enjoying the flavours of a fallen friend. Don't act like you're too good to tear into the carcasses of the downtrodden, literally or otherwise.) The talkier pig puts their behaviour in perspective by telling users the real wrong in life lies in mobile carriers charging hidden fees. In contrast, Boost Mobile charges a flat fee for dependable, unlimited nationwide service. Hear-to-the-fucking-hear, then, and pass that human flank real quick. At a loss for words? Doff your hats to 180LA. Kia Soul Gives Hamsters A New Way to Roll Hmm. Maybe Agency.com watched this David&Goliath-created Kia Soul commercial and heeded its tagline before they debuted their Skittles work. In this commercial, we see the mundane lives of frustrated hamster going about their daily routine played out until a group of hamsters have found...wait for it...a new way to roll pull up in a flaming red Soul. Sweet. 
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Source: Viral Video Chart
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