Red Bull Big Tune is Coming.

nyc-natl-finals.jpg

This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.

Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)

more »

by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television



This Isn't Creepy at All.

bc-dairy-arm-wrestling.jpg

DDB/Vancouver's interpretation of arm wrestling, on behalf of BC Dairy Foundation.

POLL TIME!

more »

by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Strange



SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies

recovery-gov.jpg

- The Obama Administration's recovery.gov logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.



Okay, It's Not Quite a Sing-Along.

comcast-singalong.jpg

Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.

The spot's also slathered in retro-style cartoonage.

Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.

Work by Goodby, Silverstein & Partners.

more »

by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television



Nothin' Worse than Eating a Filet-O-Fish in Front of a Fish. That Sings.

gimme-filet-o-fish.jpg

If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.

Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)

Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.

Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.

more »

by Angela Natividad    Mar- 4-09    
Topic: Brands, Commercials, Good, Television



It's Not Just A Beer Bottle! It's Legendary History!

heineken_bottle_fall.jpg

After watching this McCann Erickson Dublin-created commercial for Heineken which chronicles the life of a Heineken bottle as it falls from its perch atop a bookshelf, we have a new appreciation for the lowly bottle of beer. And, as this commercial would have us believe, it's not just beer. No, no, no. Notat all. It's blood, sweat, tears, love, determination and all sort of other legendary stuff the Mythical Gods of Beer would have us believe

by Steve Hall    Mar- 3-09    
Topic: Commercials, Good



Nestle Chocalate Bubbles Much Better Than Caddyshack Pool Poop

pool_balloons_nestle.jpg

While not entirely reminiscent of the Caddyshack candy bar in the pool scene, this JWT London-created commercial for Nestle does remind one of the pool poop queasiness that scene so brilliantly captured.

OK, enough bathroom humor. It would be pretty cool to skate through a pool filled with chocolate colored ballons

by Steve Hall    Mar- 3-09    
Topic: Commercials, Good



Credit Union Campaign Provides Respite From Financial Disaster

credit_unions_washington.jpg

Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.

And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.

And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.

See the spots here, here and here.

by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Good, Newspaper, Radio



Ford Touts Fuel Economy in New 2010 Fusion Ads

ford_fusion_2010.jpg

Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system

Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.

more »

by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Creative Commentary, Newspaper, Outdoor



Sagami Keeps 'Love' Needfully at Bay

sagami-lovedistance.jpg

In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.

The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.

By GT/Tokyo for Sagami Original Condom.

more »

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Good, Television










Featured FREE Resource: