If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.
Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)
Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.
Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.
After watching this McCann Erickson Dublin-created commercial for Heineken which chronicles the life of a Heineken bottle as it falls from its perch atop a bookshelf, we have a new appreciation for the lowly bottle of beer. And, as this commercial would have us believe, it's not just beer. No, no, no. Notat all. It's blood, sweat, tears, love, determination and all sort of other legendary stuff the Mythical Gods of Beer would have us believe
While not entirely reminiscent of the Caddyshack candy bar in the pool scene, this JWT London-created commercial for Nestle does remind one of the pool poop queasiness that scene so brilliantly captured.
OK, enough bathroom humor. It would be pretty cool to skate through a pool filled with chocolate colored ballons
Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.
And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.
And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.
See the spots here, here and here.
Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system
Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.
In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.
The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.
By GT/Tokyo for Sagami Original Condom.
If this new Visa Go ad is any authority, America's favourite check card wants you to take your kids to the nearest (kaleidoscopic, CGI'ed-out!) aquarium. On a Tuesday.
OK work, nicely cinched with wonderstruck expression of child and soothing voice of Morgan Freeman. By TBWA\Chiat\Day for -- you guessed it -- Visa Go. (AKQA joint-orchestrated the campaign at large.)
More on Go's interactive features here.
Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her 21st birthday -- and is pretty stoked about it, actually.
"No one wants to get an STD, but 1/3 of sexually active people do by age 25," a sobering textover says, at which point Birthday Girl screeches, "Wait 'til I show my mom!" and we shudder in quiet agony.
By Kaplan Thaler Group/NY and production company Hero Content.
Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF's Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller...but milk-drinking arms. The outcome is predictable.
Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually "much-anticipated."
Every possible method of convincing young people to drive slower and more carefully has been done. Everything from light humor to horrifically gut-wrenching emotional manipulation has been put to use. Does any of it work? You'll have to ask the statisticians for the answer to that questions.
In an update to the Ad Council's Youth Reckless Driving Prevention campaign, Y&R New York is out with four new commercials which involve the goofball "teenage friend" joining a threesome in a car and, through different tactics, convince the kids to slow down. They're quite tame compared to many of the more extreme examples we've seen.
One might say they were lame but they are so ingratiatingly squirm-inducing, they just might keep people's attention long enough to garner at least a tiny bit of consideration.