Nestle Chocalate Bubbles Much Better Than Caddyshack Pool Poop

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While not entirely reminiscent of the Caddyshack candy bar in the pool scene, this JWT London-created commercial for Nestle does remind one of the pool poop queasiness that scene so brilliantly captured.

OK, enough bathroom humor. It would be pretty cool to skate through a pool filled with chocolate colored ballons

by Steve Hall    Mar- 3-09    
Topic: Commercials, Good



Credit Union Campaign Provides Respite From Financial Disaster

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Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.

And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.

And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.

See the spots here, here and here.

by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Good, Newspaper, Radio



Ford Touts Fuel Economy in New 2010 Fusion Ads

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Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system

Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.

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by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Creative Commentary, Newspaper, Outdoor



Sagami Keeps 'Love' Needfully at Bay

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In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.

The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.

By GT/Tokyo for Sagami Original Condom.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Good, Television



You Know, I Must've Missed the Fire-Breathing Seahorses Exhibit.

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If this new Visa Go ad is any authority, America's favourite check card wants you to take your kids to the nearest (kaleidoscopic, CGI'ed-out!) aquarium. On a Tuesday.

OK work, nicely cinched with wonderstruck expression of child and soothing voice of Morgan Freeman. By TBWA\Chiat\Day for -- you guessed it -- Visa Go. (AKQA joint-orchestrated the campaign at large.)

More on Go's interactive features here.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



'Gonorrhea? Oh ... You Shouldn't Have!'

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Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her 21st birthday -- and is pretty stoked about it, actually.

"No one wants to get an STD, but 1/3 of sexually active people do by age 25," a sobering textover says, at which point Birthday Girl screeches, "Wait 'til I show my mom!" and we shudder in quiet agony.

By Kaplan Thaler Group/NY and production company Hero Content.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



Yawn. 'Much-Anticipated' Dairy Ad Disappoints

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Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF's Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller...but milk-drinking arms. The outcome is predictable.

Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually "much-anticipated."

by Steve Hall    Mar- 2-09    
Topic: Bad, Campaigns, Cause, Commercials



'Teenagers' Convince Teenagers to Drive Slower

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Every possible method of convincing young people to drive slower and more carefully has been done. Everything from light humor to horrifically gut-wrenching emotional manipulation has been put to use. Does any of it work? You'll have to ask the statisticians for the answer to that questions.

In an update to the Ad Council's Youth Reckless Driving Prevention campaign, Y&R New York is out with four new commercials which involve the goofball "teenage friend" joining a threesome in a car and, through different tactics, convince the kids to slow down. They're quite tame compared to many of the more extreme examples we've seen.

One might say they were lame but they are so ingratiatingly squirm-inducing, they just might keep people's attention long enough to garner at least a tiny bit of consideration.

by Steve Hall    Mar- 2-09    
Topic: Campaigns, Cause, Commercials



Viagra's 'Couple' Touches Us Where We Least Expect It

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Everything about Viagra makes us laugh. We all know what it's for (and spam has ensured that we never forget!), but the ads are never really about doin' The Do -- they're always about love and intimacy, which in this jaded world is a lot like taking the sluggish scenic route to the same destination.

So, fingertips at the ready, we watched "Couple" with the full intention of taking the piss out of it. And get this: we couldn't. Because it moved us.

Yeah, we're embarrassed too.

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by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Midea AC: Pretty and All, but a Bit Too Bright for Comfort

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Household appliance firm Midea tapped Transistor Studios and Ogilvy/Shanghai to promote its compact air conditioning (AC) product line.

"Dream" depicts a sleek, energy-efficient AC that self-repairs, senses changes in the environment and apparently morphs like the space ship in Flight of the Navigator.

That's exciting and all, but the skeletal arms and single eye had us picturing HAL, poring over us as we sleep, breathing frosty air onto the hair on our necks before spiriting us into cruel oblivion.

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by Angela Natividad    Mar- 2-09    
Topic: Brands, Campaigns, Commercials, Television










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