This Isn't Creepy at All.


DDB/Vancouver's interpretation of arm wrestling, on behalf of BC Dairy Foundation.


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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Strange

SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies


- The Obama Administration's logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.

Okay, It's Not Quite a Sing-Along.


Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.

The spot's also slathered in retro-style cartoonage.

Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.

Work by Goodby, Silverstein & Partners.

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television

Nothin' Worse than Eating a Filet-O-Fish in Front of a Fish. That Sings.


If you ever have one of those days where you wake up and lament that you've given your life to something as banal as advertising, just watch "Singing Fish" and you will laugh -- because this industry is so completely insane.

Way to go, Arnold. Your efforts made us choke on a cherry tomato -- and we weren't even out of our "Don't-fuck-with-me" state yet. (Take it from us: there's nothing worse than nearly gagging to death after spending the morning mean-mugging everyone who could potentially save your life.)

Arnold says "Singing Fish" has generated about 50,000 YouTube hits since Friday. Still more surprising: in that handful of days it's already seized the imaginations of really bored suburban kids.

Check out how nonchalant the McD's staffer is though. McDonald's employees must just be used to being randomly serenaded.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Commercials, Good, Television

It's Not Just A Beer Bottle! It's Legendary History!


After watching this McCann Erickson Dublin-created commercial for Heineken which chronicles the life of a Heineken bottle as it falls from its perch atop a bookshelf, we have a new appreciation for the lowly bottle of beer. And, as this commercial would have us believe, it's not just beer. No, no, no. Notat all. It's blood, sweat, tears, love, determination and all sort of other legendary stuff the Mythical Gods of Beer would have us believe

by Steve Hall    Mar- 3-09    
Topic: Commercials, Good

Nestle Chocalate Bubbles Much Better Than Caddyshack Pool Poop


While not entirely reminiscent of the Caddyshack candy bar in the pool scene, this JWT London-created commercial for Nestle does remind one of the pool poop queasiness that scene so brilliantly captured.

OK, enough bathroom humor. It would be pretty cool to skate through a pool filled with chocolate colored ballons

by Steve Hall    Mar- 3-09    
Topic: Commercials, Good

Credit Union Campaign Provides Respite From Financial Disaster


Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.

And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.

And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.

See the spots here, here and here.

by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Good, Newspaper, Radio

Ford Touts Fuel Economy in New 2010 Fusion Ads


Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system

Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.

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by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Creative Commentary, Newspaper, Outdoor

Sagami Keeps 'Love' Needfully at Bay


In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.

The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.

By GT/Tokyo for Sagami Original Condom.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Good, Television

You Know, I Must've Missed the Fire-Breathing Seahorses Exhibit.


If this new Visa Go ad is any authority, America's favourite check card wants you to take your kids to the nearest (kaleidoscopic, CGI'ed-out!) aquarium. On a Tuesday.

OK work, nicely cinched with wonderstruck expression of child and soothing voice of Morgan Freeman. By TBWA\Chiat\Day for -- you guessed it -- Visa Go. (AKQA joint-orchestrated the campaign at large.)

More on Go's interactive features here.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television

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