If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.
"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")
For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)
We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.
Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"
Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.
"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.
Which I guess is how it should be.
180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.
WTF? Please! Not another creative archive! Yes, sadly, we are going to subject you to another. But wait! Don't go just yet. This one is from us, your favorite ad site in the entire world, Adrants. Isn't that awesome? Now you can get everything from us; your ad news on Adrants, your social networking needs on AdGabber and, now, your obsessive need to peruse other people's creative with the Adrants Creative Archive.
And guess what? It's free! OK, well that's sort of a lie. Let us clarify. As new creative is added, it's free for a couple of weeks before it goes behind a subscription wall. So why would you want to pay for a creative archive when so much of it is out there for free? Seriously? Oh come on, you know why. Admit it. You're lazy! You don't actually want to troll through YouTube or Flickr to find what you want. That's like trying to find a creative director that doesn't wear black.
We knew a guy who got drafted into the Ukrainian military. As the day of his departure drew closer, he turned into a person we hardly knew and who sort of freaked us out. Finally he confessed he was dodging the draft and leaving for London.
"But why?" we said.
"Ukrainian military makes people disappear," he hissed, looking all wild-eyed.
Having just seen this ad for the Ukrainian Army, we have serious doubts about that and resent that he lied to us. Ukraine's first line of defense turns ordinary folk into dangerously charismatic mofos, capable of seducing women of varying hairstyles away from men with BMWs. Said women will shower you with alabaster jugs of vodka and chase your tanks while making marriage contract innuendos. (Now you know why Tony Stewart picks the Russian chicks.)
You will also get a really vivid hat.
To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.
We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.
The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles.)
On-screen text: "Funds for the future. AMF Pension."
From the Adrants mailbag:
My skater friends have been sending me a link all day long that shows a blatant - and I mean blatant - BBDO rip off of a [Spike Jonze] directed skateboard video [...]. The original was from the most popular skate video in years, but obviously, someone's creative director hadn't seen it:
o Original, and far superior.
o The fraud.
The only way that is legit, would be if Spike did it himself... but quality-wise, it just doesn't stand up.
The ad labeled "the fraud" was put together by BBDO Mexico for Snickers, oddly enough. Pro-skaters Steve Berra and Eric Koston are so pissed about the Spike Jonze rip-off that they posted it on their blog and are trying to drum up some righteous rage.
More on this over at Agency Spy, which has a translation for the Mexican Snickers spot as well as comment from Berra.
So...what do you do if you are a boring electric utility no one really cares about yet, for some reason, you still need to spend money on marketing? You go hire an army of women dressed like flight attendants and choreograph them Chinese Olympic Closing Ceremony-style in industrial situations which, somehow, is supposed to explain how great the utility is.
Oh, and before we forget, the utility in question is Holland's RWE and the agency behind the work is Amsterdam agency THEY.
Here's "Samples xD," the latest spot from Scion's fresh-out "Samples" effort. The latter launched in January and features car customizations mashed-up to the din of mixed beats.
From ATTIK CD Simon Needham: "These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners - while also showing how their individuality ties them together."
Metaphor for life if we ever heard one. Sound design -- a mere window-shopper to Aphex Twin's Window Licker -- by Face the Music.
From George Parker's favorite agency, Draft/FCB, comes this recent commercial for Kmart which hypes the Al Harrington-designed $34.99 Protege sneaker. Working with Draft/FCB, production company Superfad did some live action and animation work that was designed to be "an authentic representation of their [the shoes] origin."
In the spot, we have Harrington shooting hoops. He then talks directly to the camera while holding out his hand on which several animations depicting the shoes origin, its price point, its features and its performance characteristics. dance about.
In this cockle-warming story about a hyperventilating geek who now wears onesies and gets his pick of trophies (both metal and collagen-enhanced), Tony Stewart reinforces the power of Swagger.* The Old Spice product previously de-geeked Brian Urlacher and LL Cool J.
Actually, LL Cool J's still pretty square. Sometimes getting all muscly to stop being square will only make you squarer.
But we digress. What were we talking about? Oh yeah, the Swagger campaign. It's starting to feel a little less highlariously kitsch-tacular and more like Axe/Lynx. Which sucks because once upon a time, both brands were uniquely neat, and now they're almost exactly alike, except Old Spice is too red and Axe/Lynx is too potent.
Work by Wieden + Kennedy/Portland -- which succeeded, as always, in stimulating provocative discussion on YouTube.