Goodby, Silverstein & Partners, San Francisco is out with another Sprint NASCAR commercial and, thankfully, there are no short shorts in the one. This one's called Speedway and it hypes the NASCAR Sprint Series and the ability to watch it on your Sprint phone.
Having just caught Tom Cruise's Days of Thunder on cable recenlty, we can identify with the on-track mania depicted in this commercial. Though we're not entirely clear why Goodby decided to get MassMarket to visual effectify the spot into something resembling a video game. Oh alright, we'll agree it's far more interesting that just watching "regular" cars crash into each other and it does capture the take-no-prisoners competitive aspect of the sport.
JWT Dubai recently created two spots for the Helen Bamber Foundation. In one, Vows, a couple stand before a priest as if you exchange vows. Vows are certainly exchange but they are not of the normal variety.
In another, Auction, a room full of seedy-looking rich people continue to outdo each other's bids for the auctioned item onstage...which turns out to be a child.
Both spots do a decent job of twisting your perceptions and creating a sense of suspense.
"Skaters," an ad for the Seat Ibiza, features a beautiful cover of Forever Young that made us tuck a chin in our collective hand and sigh, because we were thinking about Freaks and Geeks and childhood in general. Vintage footage of kids on skateboards only fueled the cozy flames of nostalgia.
Then there was this awkward cut to a car. Everything changed: the feel of the ad, the imagery, the sounds. And then our souls, which were floating up somewhere above our heads, collapsed onto concrete.
We get what agency Atletico International, and production company Agosto, wanted to do: tie the Ibiza into youth and freedom, personify that spirit in a vehicle that in some ways is decidedly less whimsical. (Not much wind in your hair, no risk of elbow-scrapes.)
But it could have been done better.
Superfad partnered with The Martin Agency to jazz NASCAR up for the Sprint Cup.
The result of this collabo was "Dogfight," an adrenaline-infused cat/mouse game between two NASCAR drivers. It was cool, it felt intense while still being tame, which is the line NASCAR's always walked.
On the print side is a triage of pieces that look like they were drawn on the binder covers of rice rocket fans. One's at left; see another and another.
The best investors are people that can see the big picture based on the little rivulets of action that trickle into it: hoarding licenses to all sans-serif typefaces, for example, right before Web 2.0 made Helvetica a star.
(*shifts feet in awkward pursuit of a better illustration. Decides to move on instead*)
To demonstrate is ability to see the grand tapestry by virtue of its many intersecting threads, T. Rowe Price tapped JWT/New York to oversee a pair of ads in which small events bleed into bigger ones. Meanwhile, a soothing voiceover compels audiences with its amazing ability to synopsize The Economist.
Production work by Psyop. Ads below.
- Ever seen the Bellagio fountain in Las Vegas? We have and it's pretty cool. But all we have for you today is this Necafe ad which imitates the Bellagio fountain...with coffee beans.
- So how do you hype something as boring as directory assistance services? With an onslaught of eight spots, of course.
- Missy likes to swear...and watch people swear.
- Oh look! Some good news. Despite the recession, longtime MEA Digital client Oakley posted a 19 percent year over year increase in holiday revenue from its online marketing campaigns. Yay!
- Forbes thinks the graphic design design business is snooty. Jim Walls begs to differ.
Team One gave us a "YouTube sneak preview" (wait, what?) of its All-New! 2010 Lexus RX ads.
The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.
Visually interesting and slightly surreal, as per usual. We really liked "Intersection."
Oh look! White background. Dancing icons. Lots of animation. Music plays a primary role. It's an iPhone ad! Oops, sorry. It's an LG Arena ad and it's being hyped by SocialMedia8. So make them happy. Link to it! Embed it! Forward it to a friend! Post it on Facebook! Bl`og about it! Tweet about it! Digg it!
Or...just lament the fact it's yet another iPhone wannabe.
And in today's weird for weird's sake, we have this commercial for Wai Wai in which fat, swollen noodles become lithe, slim...hot noodles. It's not clear, though, why the guy doesn't spend at least a few minutes enjoying the site of his lithe, slim...and hot noodles before he scarfs them down like a Suleman kid fighting for the last scrap at the dinner table.
A few years ago we met a farmer who lost his wife to Lou Gehrig's disease. The process was short but painful: it hit her all of a sudden, and took her in a matter of months.
He ended up publishing their story under the title When the Music Stopped. When we asked why he chose it, he explained that Lou Gehrig's -- or Amyotrophic Lateral Sclerosis (ALS) -- functions by depriving you first of the muscles you use most. It spreads rapidly to the rest of your body, and finally ends in death. His wife was a piano player; in her case, things began falling apart when she could no longer play.
Imagine it: the slow dismantling of your life, beginning with the loss of your smallest, dearest pleasures. It's a terrible thing to hear, and a worse thing to experience first- or second-hand.
That's the crux of "Head and Shoulders," a powerful ad released by the ALS Society of Canada. Put together by Lowe Roche to the playful, active tune of "head and shoulders, knees and toes," it makes you privy to a father and his family as their universe spirals into painful stillness ... along with him.