T. Rowe Price Goes Granular to Illustrate Grand Plan

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The best investors are people that can see the big picture based on the little rivulets of action that trickle into it: hoarding licenses to all sans-serif typefaces, for example, right before Web 2.0 made Helvetica a star.

(*shifts feet in awkward pursuit of a better illustration. Decides to move on instead*)

To demonstrate is ability to see the grand tapestry by virtue of its many intersecting threads, T. Rowe Price tapped JWT/New York to oversee a pair of ads in which small events bleed into bigger ones. Meanwhile, a soothing voiceover compels audiences with its amazing ability to synopsize The Economist.

Production work by Psyop. Ads below.

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by Angela Natividad    Feb-19-09    
Topic: Brands, Campaigns, Commercials, Television



Coffee Bellagio'd, Oakley Profits, Missy Swears Again

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- Ever seen the Bellagio fountain in Las Vegas? We have and it's pretty cool. But all we have for you today is this Necafe ad which imitates the Bellagio fountain...with coffee beans.

- So how do you hype something as boring as directory assistance services? With an onslaught of eight spots, of course.

- Missy likes to swear...and watch people swear.

- Oh look! Some good news. Despite the recession, longtime MEA Digital client Oakley posted a 19 percent year over year increase in holiday revenue from its online marketing campaigns. Yay!

- Forbes thinks the graphic design design business is snooty. Jim Walls begs to differ.

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by Steve Hall    Feb-18-09    
Topic: Commercials



2010 Lexus RX is the Stuff of Technological Fancy

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Team One gave us a "YouTube sneak preview" (wait, what?) of its All-New! 2010 Lexus RX ads.

The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you.

Visually interesting and slightly surreal, as per usual. We really liked "Intersection."

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by Angela Natividad    Feb-18-09    
Topic: Brands, Campaigns, Commercials, Online, Television



It Must Be An iPhone Ad, Right?

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Oh look! White background. Dancing icons. Lots of animation. Music plays a primary role. It's an iPhone ad! Oops, sorry. It's an LG Arena ad and it's being hyped by SocialMedia8. So make them happy. Link to it! Embed it! Forward it to a friend! Post it on Facebook! Bl`og about it! Tweet about it! Digg it!

Or...just lament the fact it's yet another iPhone wannabe.

by Steve Hall    Feb-17-09    
Topic: Commercials



Bathing Beauties More Delicious Than Napping Sumo Wrestlers

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And in today's weird for weird's sake, we have this commercial for Wai Wai in which fat, swollen noodles become lithe, slim...hot noodles. It's not clear, though, why the guy doesn't spend at least a few minutes enjoying the site of his lithe, slim...and hot noodles before he scarfs them down like a Suleman kid fighting for the last scrap at the dinner table.

by Steve Hall    Feb-17-09    
Topic: Commercials, Strange



ALS Weaves Debilitating Maze Through Unwitting Hosts

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A few years ago we met a farmer who lost his wife to Lou Gehrig's disease. The process was short but painful: it hit her all of a sudden, and took her in a matter of months.

He ended up publishing their story under the title When the Music Stopped. When we asked why he chose it, he explained that Lou Gehrig's -- or Amyotrophic Lateral Sclerosis (ALS) -- functions by depriving you first of the muscles you use most. It spreads rapidly to the rest of your body, and finally ends in death. His wife was a piano player; in her case, things began falling apart when she could no longer play.

Imagine it: the slow dismantling of your life, beginning with the loss of your smallest, dearest pleasures. It's a terrible thing to hear, and a worse thing to experience first- or second-hand.

That's the crux of "Head and Shoulders," a powerful ad released by the ALS Society of Canada. Put together by Lowe Roche to the playful, active tune of "head and shoulders, knees and toes," it makes you privy to a father and his family as their universe spirals into painful stillness ... along with him.

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by Angela Natividad    Feb-17-09    
Topic: Best, Campaigns, Cause, Commercials, Television



VW Sends Earnest Junk Bond Traders to Rehab

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As the economy struggles out of the hinterlands of recession and Just General Suckiness, Volkwagen takes advantage of the French's irresistible inclination to remind the world it knew better all along.

Witness while a group of compulsive junk bond junkies try ridding themselves of their nasty addiction. Think AA, except with tailored suits instead of flannel.

Our favourite is "Exorcist," possibly because purging unregulated capitalism is the closest we'll ever come to watching a businessman give birth: "SUBPRIME! Dol-LARRRRR..."

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by Angela Natividad    Feb-17-09    
Topic: Brands, Campaigns, Commercials, Television



It's Better to Travel in Groups

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While convincing people to travel in groups - ie. on the bus - probably wouldn't go over too well in America what with our automotive obsessions and all but Duval Guillaume, for Flemish transportation company De Lijn, hopes to convince the Belgian Dutch otherwise.

The agency, like many others, employed the use of cute cuddly animals to make their point. In one commercial, a firefly realizes many lights are better than one and in another, a group of penguins foil a killer whale's attempt at having breakfast.

by Steve Hall    Feb-16-09    
Topic: Commercials, Good



Fans of Don Pasquale, Nescafe and the Bellagio: Rejoice!

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Boy do we have a spot for you. Nescafe's "More Beans, More Taste" features "over one tonne of beans," shooting into the air a la the Bellagio Fountains, to the tune of "Che interminabile audirivieni" from comic opera Don Pasquale.

The weird thing is, for something with all that going on, it just kinda falls flat. Maybe it's because watching dancing water isn't that fun in the first place, and is really only marginally so in person. Or maybe it's because it's Nescafe.

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by Angela Natividad    Feb-16-09    
Topic: Brands, Campaigns, Commercials, Television



Man and Robot Have Earnest but Unconvincing Pizza Debate

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Not completely sure what to make of this one. For pizza franchise Mr. Jim's, AdWise put together this weird ad where founder Mr. Jim goes head-to-head with "Doughby," his dough-making robot.

In the space of :30 they start randomly arguing about whether it's dough, or "the toppings and the crust!", that makes a pizza great.

But given that crust is composed of dough, and the company slogan is "It's the crust!", I guess Doughby wins. Or both win. Or maybe it doesn't matter, and we should all hit Pizza Hut for some stuffed-crust action, because that's really more our speed.

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by Angela Natividad    Feb-13-09    
Topic: Brands, Commercials, Strange, Television










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