Subara Delivers Awkward Skinny Dipping Moment

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We like these two new Carmichael Lynch-created commercials for Subara. One awakens a man's inner passion to paint everything he sees. Another enables a couple to, much like Nike, say, "Let's Do That."

Both spots engage in a way unlike most car commercials because, well, they are less about the car and more about what the car (or, let's be honest, any car) enables one to do.

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by Steve Hall    May-29-13    
Topic: Commercials



VW Subtly (Desperately?) Urges Men to Buy Beetle

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Over 60% of VW Beetle owners are women, the highest percentage of any vehicle according to TrueCar.com. In an effort to man-up the Beetle, VW redesigned it last year basically dropping a gigantic weight on top of the vehicle to squash it into a more lean and mean looking vehicle.

A new ad for the convertible version of the Beetle created by Deutsch subtly drives home the point they'd really like more men to buy their car. In the spot, a young woman is awoken by her boyfriend at the window on a beautiful sunny day. They drive around a small town that they seem to have to themselves, except for a lone caribou. It's shot all fuzzy-like with soothing music so as to, perhaps, entice women into begging their boyfriend's to buy the car.

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by Steve Hall    May-29-13    
Topic: Commercials



Baby Loves Stanton Optical Commercial

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So from time to time we get sucked into YouTube, forget why we went there in the first place and stumble upon odd content like this 2011 commercial for Stanton Optical. Actually, it's not really a commercial at all. Rather, it's a video of a baby watching a Stanton Optical commercial.

We all know there are commercials out there that people love and while babies can be easily amused by just about anything, it's still funny to see a baby get worked up simply from watching a pretty basic commercial yet a commercial CEO Daniel Stanton dubs "unconventional" and the eyeglass store's secret to success.

Anyway, back to our regularly scheduled programming now.

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by Steve Hall    May-28-13    
Topic: Commercials



Microsoft Reduces Apple's iPad to 'Chopsticks'

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The Apple bashing is heating up again. Joining Samsung in the battle against Apple, Microsoft is out with a new commercial that takes on Siri's less than perfect multitasking skills. In the ad, a Windows 8 tablet sits next to an iPad and while the Windows 8 tablet gets busy, Sire simply can't keep up, "I'm sorry, I can only do one thing at a time. I guess PowerPoint isn't one of those things. Should we just play 'Chopsticks?'"

The ad leads to a page on which a comparison can be made between the Windows 8 tablet and the iPad.

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by Steve Hall    May-23-13    
Topic: Commercials



Kmart Now Offers 'Big Gas Savings'

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It seems Kmart plans to embark upon campaign filled with alliteration and word play. Having recently shipped it's pants, Kmart is now offering Big Gas Savings. Will this latest outing from Draftfcb top the original's 17 million YouTube views? Does a 4th grader love to tell fart jokes?

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by Steve Hall    May-23-13    
Topic: Commercials



The Martin Agency Unleashes Wittiest Geico Ad Ever

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Today, it's all about the hump. No, not that hump. Hump Day. As in Wednesday. Created by The Martin Agency -- on Hump Day -- and featuring a witty camel (you see where this is going now?), the ad is part of the brand's Happier Than campaign.

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by Steve Hall    May-22-13    
Topic: Commercials



MINI Goes After Mexican Women Who Apply Makeup While Driving

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In Mexico, we are told 22% of car accidents are caused by women. That little stat forms the basis of Publicis Mexico-created ad campaign for MINI which urges women not to apply make up while driving, seemingly the cause of those 22% of accidents.

Before we get into the actual campaign here, let's do a little math. If 22% of all car accidents are caused by women, can one assume 78% are caused by men? Why, then, do we have a campaign that just wreaks of the age old stereotype that women are bad drivers? And why is it assumed the application of makeup is the cause of these accidents?

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by Steve Hall    May-21-13    
Topic: Commercials



Women's Clothing Mysteriously Ripped From Their Bodies Revealing...

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Rob from Wakefield Creative sent us this ad he helped Man+Hatchet create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something special happens.

The drab, dull winter clothing literally explodes off the women's bodies and...no, they don't end up racing through the streets in tiny thongs with their boobs bouncing up and down in cleavage-revealing bras. No. Not even close. The drab, dull winter clothing gives way to light, bright, airy summer fashions. Which,. when you think about it, is the exact feeling most people experience when the first warm day arrives in Spring. Well done.

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by Steve Hall    May-20-13    
Topic: Commercials



How to Make Corporate Sponsorship Less Boring

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This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation's support of the FC Barcelona soccer team.

The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D'Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.

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by Steve Hall    May-16-13    
Topic: Commercials



How Many Cars Has VW Destroyed to Make Its Ads?

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This new Deutsch LA-created ad for the Volkswagon Passat will lull you into tranquility with its smooth montage of a man getting ready to go to work. He wakes up, kisses his wife, checks in on his son, carries him down the stairs, feeds him breakfast and then heads out to to his driveway where his Passat is parked.

And then...

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by Steve Hall    May-16-13    
Topic: Commercials










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