Fresh & Easy Does 'Ship My Pants' With Cuter Actors

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Slightly similar to Kmart's recent Ship My Pants word play comes this Ignited-created work for Fresh & Easy. A music video entitled f&easy (yes, it is supposed to sound like what you think it sounds like) touts the brand's, well, fresh and easy approach to groceries. The song was written by Tony Award winning composer Jeff Marx and Julian Hornik.

It's a catchy enough ditty but nowhere near as hilarious as Kmart's Ship My Pants. The actors, however, are far easier on the eyes.

Additional campaign elements will include online, radio, outdoor, TV and mobile.

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by Steve Hall    Apr-22-13    
Topic: Commercials



Evian Babies Are Back!

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Remember back in 2009 when BETC came out with Roller Babies for Evian? Well you should. The video, which featured a bunch of babies rocking out on roller skates, garnered upwards of 90 million views.

Now, BETC, along with help from We Are From LA, is out with a bit of a reprise. This time, it's all about getting down with your inner baby and how it's not really a bad thing to "live young" every once in a while.

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by Steve Hall    Apr-19-13    
Topic: Commercials



Belgian Beer Makes American Men Look Like Pansy Ass Wimps

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Men will do anything for a beer. In America, it's usually something stupid like hiding it in a giant fake swiss cheese so the ladies won't find it. But when it comes to Belgian beer Jupiler, men don't pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.

But let's not quibble, the ad is a welcome detour from what has become America's embarrassingly pansy ass male beer drinker -- or at least the pansy ass picture of men painted by American advertising agencies.

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by Steve Hall    Apr-16-13    
Topic: Commercials



Matrix's Agent Smith Touts GE's Brilliant Machines

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In an advertising coup like none we've seen in a while -- and a bold move for a conservative brand -- GE hooked up with Hugo Weaving who once again donned his shades and Agent Smith suit from the Matrix movies.

The ad, which debuted this past weekend, has Agent Smith walking the hallways of a hospital touting the brilliance of GE software which allows it to "be in many places at the same time" -- all while Agent Smith, himself, appears in many places at once.

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by Steve Hall    Apr-16-13    
Topic: Celebrity, Commercials



K-Mart Helps You Shit(p) Your Pants

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In a classic riff on "shit my pants," K-Mart is out with an ad entitled Ship My Pants. And, yes, that's pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying "shit my pants." Except for the the guy who says "I just shipped the bed."

The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.

The ad touts the brand's new online shipping service.

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by Steve Hall    Apr-12-13    
Topic: Commercials



Progressive Stamps Out 'Rate Suckers' With Snapshot

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This is funny. Hilarious, actually. What would it be like if you were driving down the road and all of a sudden "rate suckers" attacked your vehicle? That's the premise of a new -- and very different -- Progressive Insurance ad created by Arnold Worldwide.

Looking for a stark contrast from its popular Superstore ads, starring Flo, Progressive tapped Director Ruben Fleischer of "Zombieland" and "Gangster Squad" fame for the campaign. The spots feature "rate suckers" latching themselves onto unassuming cars with their mouths--literally sucking the insurance rates of good drivers.

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by Steve Hall    Apr- 9-13    
Topic: Commercials



Coke Zero Teaches Guys How to Be A Zero

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When this new Coke Zero "Video Games" commercial, part of the brand's "It's Not Your Fault" campaign, airs during tonight's Louisville-Michigan NCAA game on CBS, it will be funny. Guys will laugh. Girlfriends will chuckle knowingly. Inlaws will smirk.

But if everyone stops to think for a minute, they will soon realize all this commercial does is urge guy gamers to continue being useless couch potatoes with nothing better to do than forget the commitments they have made and, generally, hoist a giant middle finger to the world.

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by Steve Hall    Apr- 9-13    
Topic: Commercials



Facebook Home Developed For Self-Absorbed Oddballs

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That's the only conclusion we can come to after viewing this Facebook Home commercial, Airplane. We know what Wieden + Kennedy was going for here -- bringing your social life to, well, life -- but who in their right mind would want to admit they had a social life like this guy?

Granted, we all have crazy elements of our social lives but do we really want to share them all? It's bad enough we have our phones stuck to our faces most of the day now and all this ad does is reiterate how bored we all are with our "real" lives and that we have to indulge in a collection of digital oddities to keep ourselves amused.

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by Steve Hall    Apr- 9-13    
Topic: Commercials



Nestea Turns Guy Into Upskirt-Peeping Male Cheerleader

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So you walk into a college career fair wandering what the hell you are interested in. You pause, notice an ice bucket and, rather than soak your head in it, reach in and pull out a bottle of Nestea.

Suddenly you are...just as confused as you were when you walked in but you can at least spin the bottle to help you decide what you want to do.

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by Steve Hall    Apr- 5-13    
Topic: Commercials



Young People Get 'Naked' in American Eagle Skinny Jeans Ad

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In what for the first 15 seconds appears to be your every-day, run-of-the-mill skinny jeans ad, this new American Eagle commercial turns out to be something a bit more daring.

The ad, released on YouTube two days a go has been seen by about 300,000 peoplel so far. In the 30-second ad, young people can be seen doing and saying young people things -- skateboarding, "if it's your passion, it isn't really work," "I love the feeling you get when you make something all on your own," "I don't want to be put in a box," etc.

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by Steve Hall    Mar-22-13    
Topic: Commercials








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