Pedigree Unleashes Animal Menagerie on Super Bowl

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It's the Super Bowl and...OMG...look! It's a commercial with animals in it! How novel. How groundbreaking. How paradigm shifting. How...oh wait...it's a Pedigree ad. Of course they have to have animals in it.

But a rhinoceros? An Ostrich? A wild bore? A water buffalo? Oh yes indeed. ANd there there for a reason; to show us how much better life is with a simple dog than with a rhino that demolishes your door, an ostrich that attacks the mail man, a wild bore that hogs the back seat and a water buffalo that can't play Frisbee.

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by Steve Hall    Jan-26-09    
Topic: Commercials, Super Bowl 2009



MSFT: All Up in Everybody's Business, for Almost No Reason at All.

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Remember Clearification, that neurotic but sometimes-funny Vista effort featuring Demetri Martin? Microsoft revisits hipster animation and irreverent anecdota with a JWT-developed ad dubbed "Because it's everybody's business."

According to GM-Advertising Gayle Troberman at Microsoft, the "I'm a PC" campaign was about "creating a 'vibe'" to "define our brand for consumers," whereas this spot is all about "showing business people the real value they can achieve with technology."

Yeah, good luck with that. Quiksilver President/CEO Bob McKnight justifies the ad's papier mache-style surfer imagery with use of his voice; and while nothing he says is truly memorable, I recall him comparing tsunamis to business. Then some rolled-up dollar wads with sheep heads traipsed across my screen.

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by Angela Natividad    Jan-26-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Techno Dancing Eyebrows Sell Cadbury Chocolate Bar

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We're always looking for something different in the advertising business. Something that's just a little off the beaten path. Something that's quirky but not overly far fetched. Something that makes you want to watch the commercial. And something that makes you smile.

We think we've found that in Cadbury's Eyebrow Dance; a commercial in which two kids coordinate their eyebrow movements with some techno. Hmm. Brings back memories of Freakazoid

by Steve Hall    Jan-23-09    
Topic: Commercials, Creative Commentary, Good



Coke's Open Happiness Super Bowl Spots Get Animated

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Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.

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by Steve Hall    Jan-23-09    
Topic: Brands, Campaigns, Commercials, Super Bowl 2009



OK, OK. We'll Write About Your Super Bowl Commercial, GoDaddy

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Yawn... Oh wait. Sorry. I almost fell asleep there viewing GoDaddy's two contenders (the voting is TIGHT!) for this year's Super Bowl, Baseball and Shower.

Baseball is a lame attempt to recapture the, at the time, racy sexiness of the original commercial featuring Candice Michelle. It fails. Shower is a lame attempt to portray Danica Patrick as a sex symbol. It fails.

You can view the two spots at GoDaddy.com and vote.

Let us know if you made it through without yawning.

by Steve Hall    Jan-22-09    
Topic: Bad, Commercials, Super Bowl 2009



Oh Look! It's a A Super Bowl Ad From CareerBuilder

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Finally! Apparently someone read our story in which we wondered where the hell all the pre-Super Bowl game excitement was. That someone is CareerBuilder who graciously sent us one of the spots they will air during Super Bowl XLIII.

Created by W+K and called Tips, the spot does the 12 days of Christmas/99 Bottles of Beer on the Wall thing citing of all the things we might hate about our jobs and why we might consider switching jobs if we are experiencing any of them.

If you hate going to work...
If your co-workers don't respect you...
if you wish you were somewhere else...
If you cry all constantly...

You get the idea.

While we like the spot, we're positive repeated viewing will cause a serious case of Saved by Zero syndrome.

by Steve Hall    Jan-22-09    
Topic: Bad, Commercials, Good, Super Bowl 2009



This Robot Doesn't Commit Suicide. It Brings Joy (We Think)

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OK it's not the GM suicide robot but watching this SantaClaraNitro-created commercial for Eldorado Shopping Center and listening to its soundtrack from Made of Chalk, leaves one with an eerie feeling. Are we supposed to feel bad for the robot? Is the robot real or a toy? How did the robot get on the desk? How (and why) did it get small? And, what, what, what does a lonely robot have to do with shopping?

And, yea. We know the robot is on his way to the guy as a gift. But still.

by Steve Hall    Jan-22-09    
Topic: Commercials, Creative Commentary, Strange



Anything For A Kiss

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Thank God there are a lot of different cultures in this world. And that those cultures have their own unique standards, sense of humor and style of advertising. Otherwise, we wouldn't have this oddity from Japan in which a love struck boy fantasizes about kissing his dream girl.

by Steve Hall    Jan-21-09    
Topic: Commercials, Strange



Coke Brings Strange Love to Library

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OK. Let's analyze this new Coke commercial, part of the new Wieden + Kennedy-created Open Happiness campaign. Two teens. Sitting in a library. Flirting. Drawing images of Coke bottles, ice and a glass on their skin.

They touch. And there's fluid transfer! Yes, fluid transfer. Right in the middle of the library.

Strange love, indeed. Oh the multiple meanings that emanate from this!

This, along with several other spots including a new Happiness commercial, will debut tonight on American Idol. Some of these commercial will also air during the Super Bowl.

by Steve Hall    Jan-21-09    
Topic: Brands, Campaigns, Commercials, Strange, Super Bowl 2009



Strange. Illogical. Fun. Introducing New Minnesota Lottery Ads

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Bizarre and obtuse. Two words that aptly describe these new commercial from Colle+McVoy for the Minnesota State Lottery. Even weirder is the fact the same actors play differing parts in the six commercials. But it's nice to see the familar face of the convenience store clerk from the original campaign.

Quirky. Weird. Odd.

Give them a watch.

by Steve Hall    Jan-21-09    
Topic: Commercials, Good, Strange








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