Budweiser has released previews of the five commercial it will debut during the Super Bowl tomorrow. In a departure from the past, most (three) of the commercials feature the Clydesdales which, in my opinion, rarely disappoint. In fact, one of the spots, Clydesdales Circus is likely to bring a tear to the eye. Perhaps not the downpour the post-9/11 Clysdesdales commercial did but this one looks like it will be sweet.
Other spots will feature Conan O'Brien doing that Japander thing where he gets convinced he shouldn't worry about anyone seeing his ad becasue it will only air in Sweden and a brainstorming session which involves a radical solution to cutting the budget: don't serve Bud Light at every meeting.
They all show promise. Anheuser-Busch usually does fairly well during the game in terms of commercial likability and this year will likely be the same.
Not since the eighties when Brooke Shields cooed seductively into the camera have we seen a television commercial (partial nudity) for Calvin Klein Jeans. With the release of a new menage-a-trois themed commercial featuring models Natasha Poly, Anna Selezneva andAnna Jagodzinska, the once racy Shields commercial will now be filed under "tame and innocent."
The commercial, shot by Steven Meisel, will air in Europe while an edited version will air in the U.S. The unedited version run on the Calvin Klein Jeans website.
Along with the television spot, the campaign will be supported by magazine, billboards and LED boards.
The girl is hot. The guy is not. Shades of Twin Peaks. A nod to Planet of the Apes. A hint of S&M. A dash of whack. A little sex and some quivering legs.
Yes, it's a weird-ass Diesel commercial that looks like a scene out of Lost Highway.
Thanks, Bill, for distracting us from other unfortunate matters, today.
Up for Ed Mcmahon hawking you the latest must-have late night TV style? How about an update on what's going on with old school hip-hop star MC Hammer.? Well, you're going to get both whether or not you like in in a new commercial from Cash4Gold.
Billed as the first direct response commercial to air on a Super Bowl, the commercial will feature McMahon and Hammer hyping Cash4Gold's model of converting precious metals to cash. Both McMahon and Hammer know. first hand, the need for options when it comes to obtaining cash.
Created by Euro RSCG Edge along with Arnold Worldwide and directed by Bryan Buckley who directed GoDaddy's "Broadcast Hearing", E*Trade's "Monkey" & "Money out the Wazoo" and Monster.com's "When I Grow Up", was shot in McMahon's Beverly Hills home and explains Cash4Gold's "satisfaction-guaranteed" service.
If you think MC Hammer is old, wait until you see McMahon in this commercial. We'll have it for you the second it airs during the Super Bowl on Sunday. Yes, strange as it seems, we honor embargoes.
We're fond of commercials that involve the display of people's skills such as the Mentos/Diet Coke geysers, the Nissan Rogue ad where the guy drives the car through New York while managing to successfully move that ball through the maze game and...a guy who can build a cardstack with 108,864 cards to demonstrate the smoothness of a Lexus ES.
Bryan Berg took 18 days to build his masterpiece only to have it come crashing down for the finale of the commercial. Cruel? Brilliant? Both?
- Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest. Obviously they didn't make the cut, but hey, can you ever have too much material to compare your own to?
- AOL to cut 10% and forgo merit pay increases in '09. Join the club, guys.
- Coca-Cola's contribution to the Super Bowl: Heist. 'Tis cute.
- Print and TV ad tropes invade the online contextual ad space, and this is the kind of crap we get.
- Hey ambitious marketers, here's a radio controlled live beetle. Use it for something magical ... like whispering jingles into the ears of impressionable window-shoppers, Jiminy-Cricket style.
- One reason to spend $9, plus the popcorn fees.
- New energy drink! Syke. No, seriously though.
The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.
"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.
- Hulu will be launching an ad campaign on Super Bowl Sunday. It's promised to "reveal the secret behind" its, uh, Huluness.
- Something about sharing fluids.
- Burger Bed. For some reason we instantly think Burger King (maybe the Whopper Virgin influence?), but it has nothing to do with that, actually.
- AgencySpy is unhappy with Fiat.
- Don't just rock that rosary, rawk it. Popin' it up on YouTube.
- Interested in movie marketing? No? Youwill be.
- M&Ms is giving away a trip to Paris. Go win it. Then we can sit around together and stare sullenly at the rain while the wifi blinks in and out of operation.
- Trust Me's Eric McCormack on being an ad man.
In a 2001 spot called "Proof," Kylie Minogue shimmied into a garter belt and rode a velvet mechanical bull under the watchful eye of a creepy old woman with a paperback novel.
Their objective: to prove Agent Provocateur was the world's most erotic lingerie by giving movie-going chavs big hard woodies. It's cheeky shit, but what erotic spark it lights is quickly dampened when the geriatric refugee from Grimm's Fairy Tales starts laughing maniacally.
You just need to battle its hordes, brave the lines and spend a weekend alone with a Philips and a hammer to claim a little Pax for yourself. =P
Work by St. Lukes Communications and production company Outsider.