The press folk representing Anheuser-Busch sent us a passel of teasers for this year's Super Bowl. Slapstick takes a backseat to dramatic setup; all punchlines have been saved for Sunday.
"Clydesdales: Generations," an American immigration story starring last year's heavy-hoofed underdog. (They're milkin' this bad-boy for all its worth. The Clydesdale appears in at least two more spots: one circus-themed, another featuring his old Dalmation buddy.) By Waylon Advertising/St. Louis.
- Hulu will be launching an ad campaign on Super Bowl Sunday. It's promised to "reveal the secret behind" its, uh, Huluness.
- Something about sharing fluids.
- Burger Bed. For some reason we instantly think Burger King (maybe the Whopper Virgin influence?), but it has nothing to do with that, actually.
- AgencySpy is unhappy with Fiat.
- Don't just rock that rosary, rawk it. Popin' it up on YouTube.
- Interested in movie marketing? No? Youwill be.
- M&Ms is giving away a trip to Paris. Go win it. Then we can sit around together and stare sullenly at the rain while the wifi blinks in and out of operation.
- Trust Me's Eric McCormack on being an ad man.
In a 2001 spot called "Proof," Kylie Minogue shimmied into a garter belt and rode a velvet mechanical bull under the watchful eye of a creepy old woman with a paperback novel.
Their objective: to prove Agent Provocateur was the world's most erotic lingerie by giving movie-going chavs big hard woodies. It's cheeky shit, but what erotic spark it lights is quickly dampened when the geriatric refugee from Grimm's Fairy Tales starts laughing maniacally.
You just need to battle its hordes, brave the lines and spend a weekend alone with a Philips and a hammer to claim a little Pax for yourself. =P
Work by St. Lukes Communications and production company Outsider.
Watching this commercial in which a piece of chewed gum slowly passes from one person to another while a soothing voice over talks about being a people person who likes all types of people and who takes everyone as the are without judgment leads one in several directions befoe it delivers its message.
Is it an ethereal ad for chewing gum? Some kind of world peace message from some cause group?An environmental message? A dating service?
Of course the title of the ad, MTV Staying Alive, pretty much eliminates those options but it still doesn't totally set you up for the fact its an AIDS awareness message. Which is a good thing because this ad sort of enraptures you and ties itself beautifully to its ultimate message.
The ad was created by Lowe MENA Dubai
You saw thew crappy version here which was debuted at Pepsi's press conference this morning. Now here's a high quality version. It's the 2D version. A 3D version will air during the Super Bowl.
At least it's not Naomi Campbell trying to dance.
OK so, um yea. Like PETA was ever going to actually pay $3 million to run a commercial during the Super Bowl. Of course they weren't. But that didn't stop them from stunting their way to Super Bowl notoriety with a GoDaddy-style banned ad strategy. And on top of that, they twisted things around to make it look like NBC was being more racy than PETA.
PETA contends NBC's response to their ad had "PETA bigwigs blushing like beets." Um, right. More like they were fist bumping each other and laughing at how NBC just fell right into their trap.
Denny's promises to "bring dignity back to breakfast" in this teaser for "Thugs," a :30 spot slated to run in the Super Bowl's third quarter.
This represents its first-ever Super Bowl spot, and it's guns a-blazin: narrated by Burt Reynolds with a little Sopranos going on, mixed with Pulp Fiction cafe grit and some hipster sans-serif, but all in all we got a hankering for IHOP.
The work -- directed by Canada's Perlorian Brothers for the charmed folk at Goodby, Silverstein & Partners -- looks promising. But based on way too much experience, no amount of advertising can convince us that Denny's isn't one of the most depressing places in the world to visit.
Their mozzarella sticks are cool though.
Brazilian sound production firm Saxsofunny's launched a print, outdoor and TV-based campaign that gives you something to play with. Under the slogan "Every image has a sound," the ad at left takes advantage of the human compulsion to pop air bubbles for that satisfying mini-'splosion.
We likesy-likesy. Other prints here, as well as a TV spot that ties 'em all together.
Nike shoots for sporty-chic in "Be Transformed," a fresh campaign for a line of trainers called Nike Zoom Sister One +. (We half-expected lotto numbers after that, but alas there were none.)
Following the "transformational stories" of six female athletes, the AKQA effort incorporates digital, print, mobile and outdoor, with the largest of the latter 110 meters, apparently -- a wrap around Beijing International Plaza, slated to appear in early February.
Check out "Punchbag." Sorta reminds me of Adidas' Beijing Olympics campaign, except less it's less melodrama and more Heroes. See other spots at Nike Women.
Energetic stuff, and just dynamic enough -- the kinda thing you can stomach seeing on Oxygen and the Sci-Fi Channel on Manga Night. All we can say is, thank heaven the "real women" phase is over.