Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:
1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA
Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.
For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios where curiosity gets the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole?
The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service.
T-Mobile also appealed to the inquisitive mind in an American ad campaign for its G1 handset. But instead of pursuing their own answers, actors faced the camera with childlike postures and posed small but nagging questions.
The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other?
You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.
Rarely is a walk-in fridge an appealing thing.
But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.
After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.
Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.
As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.
We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.
Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.
See prints here.
Ever on the lookout for sensory violations, Brentter's brought us Angry Whopper ads for the UK and Germany.
In case you need refreshing, Burger King recently announced the availability of its Angry Whopper in the US with this bizarre ad, where a farmer physically abuses an onion during its crucial growing stage.
As a result, the onion leaves the earth hotter than Satan's feet. Added to a jalapeno-infused Whopper, it spanks the mouth of any office cog who dares order it.
It turns out the Angry Whopper's been on the market in Europe since May, with ads obviously tailored to each culture. The UK spot is pretty tame -- an anger management teacher, who thinks she can "handle" her rage, doesn't handle it very well after taking a bite.
As for the German one? Well, it's Germany. Add a fetish, slip it in leather and give it a whip.
In an odd sort of reverse back stab, this new The Ladders commercial, Chairs, from Fallon delivers a confusing message. Confusing because The Ladders' purpose is to serve those with jobs in the $100K plus range. Not the little guy. The big guy.
So how do they explain that in this new television commercial? By shooting and lassoing the big guy and kindly letting all the little ones go free. A mixed message at best.
And, yes, we know it's a metaphor. Still.
"Purple is the new black," proclaims a PR guy in an emailed preamble about his love of grape juice, which has been "much maligned as a sugary kids' drink that can't be natural (what could possibly be that purple, right?)."
In that manic light, Welch's, whose purple is 100% au naturelle, enlisted "food scientist" Alton Brown of the Food Network's Good Eats program.
Behold as he vindicates Welch's time-tested, suspiciously picturesque juice production practices. ("At Welch's, squeezing CON-cord grapes into natch'rel juice releases TONS of anti-awx-idants called ... po-lee-fee-nols.") He even takes time out of his day to teach us the Latin name for the Concord grape. (Veetis Labrewsca, baby.)
Boy does that ad work up a thirst. As well as a curious craving for Eucharist bread. "Uh-maaaay-zing little fruit." Thanks for your endorsement, Alton Brown!
To promote a marathon of The Discovery Channel's top shows, CA Square put together "Best of Discovery," a montage of clips where men get slapped, crocs are wraastled bare-handed, bugs get eaten live, and things are inevitably blown up.
Also, I'm pretty sure somebody got struck by lightning.
In his sauciest, most vigorous key, the narrator promises "more thrills, more explosions, more dirt ... more INSANITY." Curious? The marathon kicked off this week. No worries if you missed anything; it lasts for 13 days.
Oh look! There are going to be advertisers in this year's Super Bowl. Joining the list, for the first time, is Teleflora which will use its Super Bowl commercial to highlight its Valentine's Day offerings. Because for some reason, flowers delivers unboxed are better than those delivered in a box, that's what the commercial will highlight with a box of flowers asking the woman ito whom it was given, "Have you ever considered rhinoplasty?"
The commercial's tag will read, "Don't send flowers in a box. You don't know what they'll say." While that potentially could come off as funny but, really? A talking box of flowers? Rhinoplasty? Unboxed flowers better than boxed? Damn, that's a lot for a guy to take in. It's hard enough just buying the flowers.
So guys, you might want to leave the room when the commercial airs giving you plausible deniability when you fail to deliver your woman a nice (unboxed) bouquet on V Day.
In '07, Scion seduced us with dark wit and gothic charm. Then, in '08, the company took an unexpected sharp turn down Lackluster Lane, barraging us with "limited edition" cars and other cheesy gimmicks.
(By way of explanation, a company rep said Scion's Little Deviants effort -- where "sheeple" are violently attacked by imps in custom cars -- upset a few crucial people.)
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