'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News

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- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.

- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.

- If you cannot heat the Healthy Choice mixers, you don't deserve to.

- "Where balloons go to die."

- A goal worth texting for.

- Twitter as Hudson crash citizen journalist.

- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.

by Angela Natividad    Jan-16-09    
Topic: Bad, Brands, Commercials, Good, Online, Television



Danica Exposes Herself in the Name of GoDaddy. Again

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As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.

Here's a trope you might've seen before: pubescent boy's fantasies, realized.

And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."

Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.

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Pancreatic Cancer: The Assassin with Flair.

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"That's Dan. And I'm Dan's pancreatic cancer."

How do you even begin to take a pitch like that seriously?

I just love how, after describing Dan's untimely death with a listless "eh," Pancreatic Cancer looks out the backseat window and croons (with the most subtle of accents), "I have 35,000 other people to kill this year."

Blase, baby, blase. Unintentionally hilarious work by Gardner Nelson + Partners for the Lustgarden Foundation. Somebody needs to page Charlie Brooker and tell him to update his list.

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by Angela Natividad    Jan-15-09    
Topic: Campaigns, Cause, Commercials, Strange, Television



Just Because It Doesn't Love You Doesn't Mean It's Defective

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Think adopting a Russian teenager is hard? Try taking home a shy yet obstinate pet.

In these Saatchi & Saatchi spots for Iams, Felicity Huffman selflessly reminds us that "the real reward in adopting a pet is when the pet adopts you." So don't fish for that return receipt just yet.

This is part of Iams' Home for the Holidays Adoption Drive. It was only supposed to last through the holidays, but it fared so well that Iams thought, What's the harm? If it sells more munchies...

See dog ad and cat ad. Oh, and more credits here.

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by Angela Natividad    Jan-15-09    
Topic: Brands, Campaigns, Cause, Commercials, Television



Pfizer Wages War Against Unregulated Drug Trade

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"Get Real, Get a Prescription Advert" is an ad Pfizer UK put together to discourage people buying prescription drugs from unofficial websites. The Langland-developed work is nauseatingly convincing.

The ad will run in 600 movie theatres nationwide until March. It was put together in response to recent research that found one in 10 UK men buy prescription-only drugs from unregulated sources per year.

Aww. Think of all the money not filtering into Pfizer's pocket.

In all seriousness though, around 50-90% of medicines sold illegally aren't actually what they claim to be -- which served as the muse for this spot.

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by Angela Natividad    Jan-15-09    
Topic: Brands, Campaigns, Cause, Commercials, Television



Skittles Loses the Plot.

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In the latest of its "_______ THE RAINBOW, TASTE THE RAINBOW!" ads, Skittles gives us the perplexing "Tailor." In it, a guy gets measured for a suit in front of three mirrors, each of which reflects a man of a totally different ethnicity. (One viewer felt this approach represents the "different perspective" each mirror brings to your life. Uh ... hrm.)

Anywho, one reflection pulls out a pack of Skittles and starts poppin' them. "Wait. I'm not eating Skittles," the customer protests, at which point the tailor starts shouting at the reflection in Thai.

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by Angela Natividad    Jan-15-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Doritos Narrows 'Crash the Super Bowl' Finalists Down to 5.

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Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.

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O2 Produces Homage to Human Curiosity

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For client O2, VCCP/Berlin directed "Curiosity," a patchwork of scenarios where curiosity gets the better of you: is the bench with the "wet paint" sign still wet? Can bubble-gum help you hold your breath under water? Will your tongue really get stuck on the frozen pole?

The ad concludes by sending viewers to the O2 website, where they're invited to indulge their curiosity and try O2's service.

T-Mobile also appealed to the inquisitive mind in an American ad campaign for its G1 handset. But instead of pursuing their own answers, actors faced the camera with childlike postures and posed small but nagging questions.

The approach was more quirky than seductive -- signs of a cultural difference, or is one method actually better than the other?

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Television



For Every Woman with a Walk-In Closet, a Man Out There Needs a Big-Ass Fridge

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You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.

Rarely is a walk-in fridge an appealing thing.

But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.

After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.

Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Sofia Coppola Lends Camera Eye to Miss Dior Cherie

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As demonstrated in Marie Antoinette, Sofia Coppola is really good at making pretty productions, unfettered by complicated narratives. It's this quality that makes her such a fetching fashion advertiser.

We give you the Coppola director's cut of Miss Dior Cherie, an ad for Christian Dior's bopper-honing fragrance.

Fortified by Brigitte Bardot's beachy Moi Je Joue -- and by model Maryna Linchuk's Lolita-like coquettishness -- it's sublime, frothy and fun: the perfect cocktail for girls that haven't yet graduated to Chanel No. 5.

See prints here.

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Good, Television










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