3D Super Bowl Ads to Benefit Eye Doctors

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One could trash the latest Super Bowl ad gimmick - 3D ads for DreamWorks Animation and SoBe - but that might be a bit, um, short sighted. Oh sure, having to wear 3D glasses just to watch a television commercial is kind of stupid. However, the simple fact there will be a 3D commercial to watch during the Super Bowl, the distributing of 125 million 3D glasses needed to view the commercial through 25,000 retail outlets and the relentless promotion that will precede the airing might just land the two commercials highly coveted spots on the all important USA Today Super Bowl Ad Poll, the penultimate metric for Super Bowl commercial success. In fact, the poll is so important, agencies have been fired for their Super Bowl spots not landing in the top ten.

That or millions of people will be calling their eye doctor Monday morning following the game wondering why their vision was suddenly blurred for a brief moment. It could be the single most successful eye doctor ad campaign ever created. Without a single doctor spending a single penny.

by Steve Hall    Jan- 6-09    
Topic: Brands, Commercials, Promotions, Super Bowl 2009



Breakfast Cereal Club, Sam L. J. Pushes Broadband, Cuts at Ogilvy

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- Jack Morton Worldwide, Almighty, Weber Shandwick and Google join Citizen Schools to help kids succeed.

- Which Dog are You?

- "They only met once, but they stayed crunchy forever."

- Sam L. Jackson fronts for Virgin Media Broadband.

- "Fast casual" wha...? McD's training film.

- UK's Benylin is in the dog house for using ads to teach people how to call in sick.

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Dunkin': You Don't Have to Be Bright to Be a Go-Getter!

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You kin' do it!" Dunkin Donuts exclaims in the 2009 debut of its new ad campaign, where people like you! power through everyday life with the will and guilelessness of Special Olympics athletes.

Both efforts remind us "America runs on Dunkin'" -- much the way cars run on petrol and and tin men run on oil. It's a shorter way of saying you don't need to be super or have a super job; you just need the fuel necessary to push your colorless millstone up that steep, steep hill. Every. Single. Day. Forever.

By the way, "get an egg-white flatbread for only $1.99 when you buy a medium hot coffee."

Campy, approachable and Common-Man-relevant -- a nice step up from last year's work, which also showcased coffee-fueled Avg. Joes doing painfully ordinary things.

Work by Hill Holliday/Boston.

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by Angela Natividad    Jan- 6-09    
Topic: Brands, Campaigns, Commercials, Television



Grapes Battle Jelly Beans in Epic Showdown

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Jelly beans. Grapes soy beans. Highlighters. Yellow stickies. Paper clips. Elastic bands. Strawberries. Push pins. What would you create if you had all these items and kick ass animation skills? A soy Joy commercial, of course.

In the commercial, grapes soy beans (hey, who knew they were green before they are cooked?) and strawberries do battle with jelly beans. Sadly, the sugar rush-fueled jelly beans lose the battle because all natural Soy Joy outlasts the sugar rush.

Created by RPA, the spot was animated by Brand New School.

by Steve Hall    Jan- 6-09    
Topic: Commercials, Good



Virgin Atlantic: Still Red-Hot After All These Years

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To celebrate Virgin Atlantic's 25th anni, "Still Red Hot" brings us back to June 22nd, 1984, when London's Gatwick Airport changed forever.

On a day that would otherwise be forever defined by a miner's strike, Virgin Atlantic's premier crew of red-clad flight attendants broke the mundanity with their bitch-watch-me walks and winning smiles. A revolving ticker overhead ties fiction to fact: Virgin's first-ever flight route, VS001 to Newark, is ON TIME.

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If You Make Less Than $100K, You're A Monstrous Loser

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A new Fallon Minneapolis-created ad for job site The Ladders does a great job distinguishing itself from the rest of the pack. At the same time, it roundly trashes and renders inadequate anyone who makes less that $100,000 per year as if money was the only thing that mattered.

Oh wait. It *is* the only thing that matters. Sorry.

Anyway, enjoy this commercial in which miniature monsters (get it?) can't get the job done ... until an over sized, overpaid, overzealous, overbearing one shows up leaving nightmarish destuction in his path. Sort of like an over sized, overpaid, overzealous, overbearing boss.

by Steve Hall    Jan- 5-09    
Topic: Commercials



NAB Reminds Us Not to Toss Squish-Toys at the Help

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It's always a little difficult to gauge the quality of advertising from other countries, but "Don't Disturb the Ones Working" -- an ad for the Norwegian Association of the Blind -- really threw us for one.

In it, a handful of perplexed service workers are interrupted mid-job by clueless passersby, which either pay them infantile compliments ("Aww, what a cutie!") or try getting them to do tricks. For example, one game-faced dad pulls out a round squidgy ball and tries making a bus driver play catch.

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by Angela Natividad    Jan- 4-09    
Topic: Cause, Commercials, Television



Pepsi Promotion Plasters Times Square With New Logo

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In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.

This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.

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by Steve Hall    Dec-29-08    
Topic: Brands, Commercials, Events, Guerilla, Outdoor



John Lennon Repurposed As Third World Laptop Salesman

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On Christmas day, One Laptop Per Child brought back the voice (if not the body) of Yoko Ono's beloved John Lennon.

OLPC's mission is to bring cheap, sturdy laptops to the world's poorest children. So paint your sympathetic face on as a freshly conviction-laden (if nasal) Lennon compares giving a child a laptop to the vision he shared through his music. At the end, the Walrus himself appears, piped in from the great beyond through a kid computer with Shrek ears.

Negroponte ought to learn from his profitable peers. Resuscitating a dead guy -- particularly one whose yearning for peace has been used to sell everything from diapers to ice cream -- never works in your favor, no matter how noble the intentions. In fact, it's about as disturbing as watching a demented technophile play puppeteer with a decomposing marionette.

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GCFD Introduces Spaghetti ... Pour Elle.

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With help from production firm Dictionary Films, Leo Burnett launched a TV spot for "Food Shouldn't Be a Luxury," an effort to encourage locals to donate supplies to the Greater Chicago Food Depository.

The ad's put together like a generic perfume ad, with occasional flashes of a boiling pot and some random pasta fondling. We seriously winced when the model sexily purred "Spaghetti" in her fake Kate Moss-for-Eternity voice, but it got the point across: Okay, okay! Food shouldn't be a luxury.

Make a donation or volunteer time at Every1Can.org. Unlike the prints (see first link), the spot doesn't invite users to text donations over. Not sure if that means the texting thing didn't pan out, or if Leo Burnett just doesn't think people keep phones nearby while watching TV.

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by Angela Natividad    Dec-23-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Television










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