If only every house was this nice and every kid this cute. Wait, what? this is advertising. Of course every house is perfect and every kid a cutie. Especially if it's...a Walmart commercial? Hmm...maybe it's because everything at Walmart is so cheap everyone can actually afford to have a nice house.
The cute kids? Not sure Walmart has much control the cuteness of its customer's offspring. That power comes from, yes, an ad agency...where all kids are cute and perfect and where every slice of life tastes perfect.
Created by The Martin Agency, the spot, Christmas Morning, is airing this week. And for even more of the perfect life, check out the Stock Up on Joy, a microsite the agency created for Walmart and Coke.
Life. Is. Perfect.
We're not really sure why, unless it's a pun on "Sweet," the spot's last word.
However you feel about sticky streams of chocolate dripping from the sky, the track in the ad is gratuitously cute and almost excuse enough to watch it a few times.
Directed by Tronic for Sony; music by Nylon.
"Photography is a journey. How will you remember the trip?"
Posing the question for its Rebel XSi, Canon aired a nostalgic spot where a mother records her son's frame-by-frame transition from boy to pro football player.
A perfect choice of music turned the memories of strangers into something more intimate. We were moved -- and plenty more engaged than with those Dolce spots.
When is a Tiger Woods PGA Tour 09 Wii commercial not a Wii commercial? When it features the golfer swinging the Wii controller in front of a background from the Xbox 360 version of the game. At least that's what viewers in England thought after watching the ad.
While the ad did contain the disclaimer, "Available on all formats," people still felt misled and logged complaints with The Advertising Standards Authority which ruled the ad misleading and in breach of advertising standards. In a statement, the ASA wrote, "The ad must not be broadcast again in its current form."
EA admitted the ad did contain xBox 360 footage but said the disclaimer was intended to avoid confusion.
What do you get when you cross a dog with a fish? A Brazilian Volkswagen commercial, of course. Courtesy of Almap BBDO, we are treated to the love between man and dog(fish). Apparently, if you can imagine such a creature, you are worthy of owning a VW SpaceFox
- The Levi's Beast is now hanging out atop New York Taxi cabs. OK, so the beast is imaginary but the jeans are unbuttoned.
- If you could step into a human rights violation. this is what it might look like. The video celebrates the 60th anniversary of the Universal Declaration of Human Rights.
- Ad Age is doing its Annual Swag Watch again. Up today, lot's of candy.
- Alisa Leonard-Hansen thinks data Portability will have a big impact on design practices in the next five years.
- Oddcast loves Adrants! And they've sent us a nice dog-themed holiday card.
Last year Apple charmed us with an unexpected Mac vs. PC holiday ad, produced in the style of season's classics like Rudolph the Red-Nosed Reindeer.
The animated Mac and PC characters return in "Tree Trimming" and "I Can Do Anything," two spots guaranteed to make your pupils dilate to at least twice their natural size.
With low-key cheer (and not-so-nice intentions), each reminds us how feeble (but adorably!) petty PC is, and how Mac just can't help being awesome, chill and warm-hearted.
Even the bunnies know it.
"First time playin'? First time...?" and "Oh, avalanches, yeah!" are the only two lines Shaun White has in this objectively weak ad for Target's Limited Edition Shaun White Snowboarding game.
If Ozzy Osbourne is ad land's favourite over-the-hill bad boy, Shaun White is its slacker of choice. Prior to this spot, the snowboarding pro starred in a couple of pointless HP ads that, like classic teen movies, are intended solely to make middle-aged men miss college.
Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.
By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."
Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)
Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.
Ad is SFW, even if your cheek-flushing suggests otherwise.
So guys, when your girlfriend stops, gives you a serious look and asks, "Hey babe, can we grab a coffee?", does your mind race with fear over the horror you are about to experience? Because, inevitably, these "coffee moments" are never about discussing the weather.
In this commercial for Dare Ice Coffee, that question sets off a terrifying onslaught of imagined outcomes in the mind of a guy whose girlfriend just asked him that very question.
His solution? Have a Dare Ice Coffee instead. While it's not clear how a bottled ice coffee would change the "coffee moment," the metaphor expressed in the tagline, "The coffee moment without the moment," does relieve a bit of stress if only for a few seconds.