Dare Ice Coffee Lessens Blow of 'The Coffee Moment'

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So guys, when your girlfriend stops, gives you a serious look and asks, "Hey babe, can we grab a coffee?", does your mind race with fear over the horror you are about to experience? Because, inevitably, these "coffee moments" are never about discussing the weather.

In this commercial for Dare Ice Coffee, that question sets off a terrifying onslaught of imagined outcomes in the mind of a guy whose girlfriend just asked him that very question.

His solution? Have a Dare Ice Coffee instead. While it's not clear how a bottled ice coffee would change the "coffee moment," the metaphor expressed in the tagline, "The coffee moment without the moment," does relieve a bit of stress if only for a few seconds.

by Steve Hall    Dec-16-08    
Topic: Commercials, Good



Maria Sharapova's Dog Springboards into Owner-Eclipsing Fame

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Last year Canon ran a series of ads where tennis pro Maria Sharapova follows her dog Dolce around, snapping an endless string of doting pics the way pet owners like to do.

This year, we see the fruits her labors reaped: this new spot depicts PowerShot-toting fans racing over to the tennis star -- and taking pictures of Dolce instead of her.

Maria's not happy about that. But on the cheery up, Dolce's apparently lost the ability to think out loud in a Spanish accent.

For every cloud, a silver lining.

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Chevrolet Aveo Gets Its Sion On

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Getting its Scion on, Leo Burnett Dubai has created a new commercial to kick up Chevrolet Aveo 5's cool factor to 18 to 30-year-olds and to remove the vehicle's stigma as a fleet car.

Produced entirely in the UAE - uncommon with most production outsourced to Eastern Europe or South America - the spot certainly does make the car seem attractive to one particular target audience: the canine. How that translates to the desired 18 to 30-year-old will remain to be seem.

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by Steve Hall    Dec-15-08    
Topic: Brands, Commercials, Good



Crown Royal Coronates a King Under the Street Lights

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In "Set," Crown Royal tells the tale of an old jazz cat who passes opportunity to a young, wise-eyed trumpet player on the street. It's our favourite kind of trope: one about rebirth, and how the American dream can pass from one hand to the next.

And while Crown Royal is only seen briefly in the spot -- moving across the frame on a waiter's tray -- it ends with an elegant kick-back to the label: "For every king, an heir. For every king, a crown. Crown Royal."

I quite liked it, but a hoodied kid peering over my shoulder walked by and went, "Ugh, is that a liquor ad? What do they gotta use jazz for? That makes no sense at all."

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Target Reinterprets the Story of Christmas

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This ad for Target makes the commercialization of the holidays look downright cuddly.

It's like a glimpse into mirror world: parents' pupils dilate as kids spout retail propaganda in iambic pentameter. Scrooge is loved for exactly who he is. And nobody's pretending it ain't about the presents.

If only my childhood Christmas plays had been this relevant to the longings of our souls. Think about it: does Baby Jesus help you save on everything from Isaac Mizrahi ankle socks to vintage poster art deco? Is he as generous about parking spaces? And does he own exclusive rights to Christina Aguilera's greatest hits?

...No? That's what I thought.

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Commercials, Television



Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical

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- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.



Feed Your Kids the Arts ... Before the Arts Feed Them First.

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I was watching Heroes on Hulu last night when I caught these two utterly-bananas PSAs by Americans for the Arts.

Each ad spoofs prototypical cereal and junkfood ads in a fresh, over-the-top way. And they are hilarious, even after 80 watches (which you'll inevitably endure if you're watching any streaming TV on a network-owned site).

In "Raisin Brahms," Johannes Brahms bursts into a family's breakfast nook, Kool-Aid Man-style, and offers the kids Raisin Brahms -- "fortified with increased test scores and creative problem-solving skills!"

Pan to Dad. "Bobby? Susie?!" he whispers, aghast, when Brahmsy beards appear on his kids' faces.

"Don't worry, that's just the POWER of the ARTS!" Brahms explodes.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television



TREO Executes Cartoon Tagalongs with Disturbingly Efficient Ease

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Got a distracting case of Cartoon Lovebirds Syndrome (CLS)? What you need is Treo, a handy tube of "fast-acting headache effervescent tablets."

"Headache effervescent tablets" my ass. I know bleached Dip when I see it!

Fun, fancy-free work by Garbergs/Stockholm, with assistance from St. Paul Film and Fido.

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by Angela Natividad    Dec-11-08    
Topic: Brands, Commercials, Television



As Bratz Threat Fades, Sun Rises Afresh on Barbie

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And who's she going after? Mom.

In its latest "Wanna Play?" ad, Mattel shelves hot pink outfits and snazzy accessories in favor of mothers -- colored by neutral almond light, flanked by nostalgic music -- reminiscing about their first Barbies as their spawn brandish new ones at their feet. The piece ends with a small, excited voice shouting, "Hey mommy! Wanna play Barbie?"

The Wanna Play? subsite features old-school dolls (pre-dating the Bratz-inspired DSL trend) and solicits moms for favourite Barbie memories.

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by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Commercials, Television



Becks Blogger Outed, NYT Taps Celebrities, Flickr Faux-Pas, Yahoo Slims Down

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- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*

- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.

- Ad haiku wisdom.

- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.

- Big cuts on Mad Ave.

- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.

- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.

- Yahoo cuts 1700.










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