Levi's Beast Tops Taxis, Humans Righted, Swag Watched, Data Ported

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- The Levi's Beast is now hanging out atop New York Taxi cabs. OK, so the beast is imaginary but the jeans are unbuttoned.

- If you could step into a human rights violation. this is what it might look like. The video celebrates the 60th anniversary of the Universal Declaration of Human Rights.

- Ad Age is doing its Annual Swag Watch again. Up today, lot's of candy.

- Alisa Leonard-Hansen thinks data Portability will have a big impact on design practices in the next five years.

- Oddcast loves Adrants! And they've sent us a nice dog-themed holiday card.

by Steve Hall    Dec-17-08    
Topic: Cause, Commercials, Outdoor



Mac is Thankful for PC. He's Just That Kinda Guy.

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Last year Apple charmed us with an unexpected Mac vs. PC holiday ad, produced in the style of season's classics like Rudolph the Red-Nosed Reindeer.

The animated Mac and PC characters return in "Tree Trimming" and "I Can Do Anything," two spots guaranteed to make your pupils dilate to at least twice their natural size.

With low-key cheer (and not-so-nice intentions), each reminds us how feeble (but adorably!) petty PC is, and how Mac just can't help being awesome, chill and warm-hearted.

Even the bunnies know it.

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Shaun White and Target Join Forces for Snowboarding Game

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"First time playin'? First time...?" and "Oh, avalanches, yeah!" are the only two lines Shaun White has in this objectively weak ad for Target's Limited Edition Shaun White Snowboarding game.

If Ozzy Osbourne is ad land's favourite over-the-hill bad boy, Shaun White is its slacker of choice. Prior to this spot, the snowboarding pro starred in a couple of pointless HP ads that, like classic teen movies, are intended solely to make middle-aged men miss college.

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by Angela Natividad    Dec-16-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Irish Liqueur Drops Cream onto Parted Pink Lips

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Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.

By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."

Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)

Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.

Ad is SFW, even if your cheek-flushing suggests otherwise.

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Online, Racy



Dare Ice Coffee Lessens Blow of 'The Coffee Moment'

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So guys, when your girlfriend stops, gives you a serious look and asks, "Hey babe, can we grab a coffee?", does your mind race with fear over the horror you are about to experience? Because, inevitably, these "coffee moments" are never about discussing the weather.

In this commercial for Dare Ice Coffee, that question sets off a terrifying onslaught of imagined outcomes in the mind of a guy whose girlfriend just asked him that very question.

His solution? Have a Dare Ice Coffee instead. While it's not clear how a bottled ice coffee would change the "coffee moment," the metaphor expressed in the tagline, "The coffee moment without the moment," does relieve a bit of stress if only for a few seconds.

by Steve Hall    Dec-16-08    
Topic: Commercials, Good



Maria Sharapova's Dog Springboards into Owner-Eclipsing Fame

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Last year Canon ran a series of ads where tennis pro Maria Sharapova follows her dog Dolce around, snapping an endless string of doting pics the way pet owners like to do.

This year, we see the fruits her labors reaped: this new spot depicts PowerShot-toting fans racing over to the tennis star -- and taking pictures of Dolce instead of her.

Maria's not happy about that. But on the cheery up, Dolce's apparently lost the ability to think out loud in a Spanish accent.

For every cloud, a silver lining.

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Chevrolet Aveo Gets Its Sion On

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Getting its Scion on, Leo Burnett Dubai has created a new commercial to kick up Chevrolet Aveo 5's cool factor to 18 to 30-year-olds and to remove the vehicle's stigma as a fleet car.

Produced entirely in the UAE - uncommon with most production outsourced to Eastern Europe or South America - the spot certainly does make the car seem attractive to one particular target audience: the canine. How that translates to the desired 18 to 30-year-old will remain to be seem.

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by Steve Hall    Dec-15-08    
Topic: Brands, Commercials, Good



Crown Royal Coronates a King Under the Street Lights

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In "Set," Crown Royal tells the tale of an old jazz cat who passes opportunity to a young, wise-eyed trumpet player on the street. It's our favourite kind of trope: one about rebirth, and how the American dream can pass from one hand to the next.

And while Crown Royal is only seen briefly in the spot -- moving across the frame on a waiter's tray -- it ends with an elegant kick-back to the label: "For every king, an heir. For every king, a crown. Crown Royal."

I quite liked it, but a hoodied kid peering over my shoulder walked by and went, "Ugh, is that a liquor ad? What do they gotta use jazz for? That makes no sense at all."

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Target Reinterprets the Story of Christmas

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This ad for Target makes the commercialization of the holidays look downright cuddly.

It's like a glimpse into mirror world: parents' pupils dilate as kids spout retail propaganda in iambic pentameter. Scrooge is loved for exactly who he is. And nobody's pretending it ain't about the presents.

If only my childhood Christmas plays had been this relevant to the longings of our souls. Think about it: does Baby Jesus help you save on everything from Isaac Mizrahi ankle socks to vintage poster art deco? Is he as generous about parking spaces? And does he own exclusive rights to Christina Aguilera's greatest hits?

...No? That's what I thought.

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by Angela Natividad    Dec-15-08    
Topic: Brands, Campaigns, Commercials, Television



Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical

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- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.










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