And who's she going after? Mom.
In its latest "Wanna Play?" ad, Mattel shelves hot pink outfits and snazzy accessories in favor of mothers -- colored by neutral almond light, flanked by nostalgic music -- reminiscing about their first Barbies as their spawn brandish new ones at their feet. The piece ends with a small, excited voice shouting, "Hey mommy! Wanna play Barbie?"
The Wanna Play? subsite features old-school dolls (pre-dating the Bratz-inspired DSL trend) and solicits moms for favourite Barbie memories.
- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*
- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.
- Ad haiku wisdom.
- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.
- Big cuts on Mad Ave.
- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.
- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.
- Yahoo cuts 1700.
Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.
Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."
Sassy stuff by Deutsch/LA.
- A whiff of Hugo Boss Femme may put you in a self-adulating, decidedly Diddy state of mind.
- Twitter marketing toolbox. *twirls finger*
- Contemplating facial hair? Upload your likeness here. For Schick -- which may actually lose customers that may have otherwise grown mustaches out before realizing they looked like Super Mario. (And not in an awesome, sliding-through-the-magic-pipe kinda way.)
- Bob Knorpp contemplates the legal saga of the Bratz. Complete with at least three hooker jokes.
- This HP Mini 1000 is brought to you by Vivienne Tam. We find them semi-sassy.
- Hey Facebook, "your dreams of avarice are fucked."
- Just another world record-breaking stunt.
- Cab driver advertises MBA credentials to customers. One good thing you can say about this economy: it makes everyone a marketer.
If teenagers knew the consequences of unprotected sex before they engaged in it, would it make them think twice before succumbing to desire? That's the question this teen pregnancy commercial ponders. Following the actions of a teen couple as they party, drink, hook up, have sex and deal with the consequences in reverse, the commercial shares the possible negative outcomes of having unprotected sex.
The bigger question is, given the quick-cut/ADD mentality so prevalent among, well, everyone these days, will anyone remember the beginning (end) when they get to the end (beginning)? Wait, what? Exactly.
The commercial was created by DLKW London for COI.
So our dear friend Ask Wappling from Adland was in Italy last Thursday for the Sony Bravia Drome launch event which we, from thousands of miles away, covered here. While she was sitting in a hotel after the event, she overheard one Sony exec reading aloud the Adrants story on the event to another Sony exec all while three other invited bloggers and press were furiously typing their own coverage of the event. She thought it a bit bizarre.
They're versatile! They're powerful! They have beards and many adjectives!
Lean back while this Al Borland-looking dude and his tanned-but-silent sidekick sell you a snowboard for all seasons. Look familiar? They should! Your host is Billy Mays, high king of insomnia-enabling infomercials, and his snowboarding homie is Iikka Backstrom.
"Enjoy the ride more!" with DC's new line of snowboards and boots. More infomercial riffs here.
There are many ways to sell insurance: the full coverage facial. Or cross dressing cheerleaders. Or the accidental wedding proposal. Or five-year-olds. Or Sanjaya.
And then there's bouncing thong-clad women getting spanked, courtesy of Bennetts Insurance.
Which brings us to Bennetts' latest effort, featuring motorcycle-style mechanical bull riding ... in slow motion ... in the rain ... while the riders wear bikinis.
But before rising to argue that wet, slow, mechanical bikini bull-riding has nothing to do with insurance, consider the roots of the company. "The origin of the oath 'Gordon Bennett' lies in the behavior of a 19th century playboy of that name," FishNChimps informs, helpfully adding, "It therefore came as a pleasant surprise to read on the CV of a certain insurance website that in 1930 this company was 'Founded by Gordon Bennett in Coventry and provided general insurance for customers.'"
So it's probably safe to assume Gordon Bennett himself -- self-styled playboy -- is smiling down upon the warped efforts of his ad men, proud that his pervy love of poon has trickled down to the modern day ... with admirable fidelity.
Perhaps in an efforts to identify with trying economic times or, perhaps, to give us a break from the Gecko and the Caveman, The Martin Agency is out with two commercials featuring the goofy character, Kash, who, well...who does nothing but sits there as the cast around him wonders just what the little guy is all about.
And the song. Don't get me started. David Gianatasio has that one covered.
- Bratz could be yanked off shop shelves. A federal court ruled designer Carter Bryant guilty of developing the brand while working at Mattel. Well, there's one less plastic scapegoat in the world.
- Spitzer's back, bitches! -- as online columnist?!
- Rumor has it Wal-Mart'll be pushing $99 4-gig iPhones after Christmas. Huh.
- Todd Tilford -- who founded Pyro in Dallas -- joins Grey/NY as ECD.
- I feel epilepsy coming! This hallucinatory beverage experience brought to you by Omega 3 Smartfish and TBWA/Norway.
- "Cheese" + "Cupid" -- a hit on Google, if not for Wisconsin Cheese.
- Satan plays devil's advocate.
- Fashion a la Lego.