How to Make Corporate Sponsorship Less Boring

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This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation's support of the FC Barcelona soccer team.

The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D'Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.

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by Steve Hall    May-16-13    
Topic: Commercials



How Many Cars Has VW Destroyed to Make Its Ads?

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This new Deutsch LA-created ad for the Volkswagon Passat will lull you into tranquility with its smooth montage of a man getting ready to go to work. He wakes up, kisses his wife, checks in on his son, carries him down the stairs, feeds him breakfast and then heads out to to his driveway where his Passat is parked.

And then...

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by Steve Hall    May-16-13    
Topic: Commercials



Twitter Says Stop Tweeting And Call Your Mom

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In a humorous ad that both lauds the benefits of Twitter and lambastes the public for relying on it too much, the company is urging people to stop tweeting and make sure you call your mother for Mother's Day.

As the ad's narrator notices the man in the ad beginning to send his mother a tweet for Mother's Day, he exclaims, "What the f*ck are you doing?" Give your mom a call!"

So yes, people, that mobile device you carry around can still make phone calls and Mother's Day is the perfect day to dust off that's app's cobwebs and make the call.

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by Steve Hall    May-10-13    
Topic: Commercials



AT&T Says Mother's Day is Not Complicated

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To celebrate Mother's Day, AT&T is launching a special Mother's Day version of its ongoing It's Not Complicated campaign. The spot, entitled Big Hug," will air Friday through Mother's Day and features kids exclaiming that big hugs are better than small ones and that the best hugs come from Mom. It also invites viewers to create their own customized version of the spot by visiting www.ATTmothersday.com where they can send it as an e-card to their moms.

Get on it, people! There are only a few days left.

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by Steve Hall    May- 9-13    
Topic: Commercials



Flight Attendent 'Tells' Passengers 'You're All Going to Die'

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In a new Lowe and Partners Prague-created Czech Republic ad for "relaxing" soft drink Zenonade, a flight attendent, while performing pre-flight instructions, tells herself, "I'm going to be the first to leave this plane, and you're all going to die." The camera then scans the cabin and she adds, "Dead. Dead. Dead." Finally, she points at herself and says, "Alive."

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by Steve Hall    May- 8-13    
Topic: Commercials



Isaiah Mustafa Plays Obama in Israeli Beer Ad

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Old Spice guy, Isaiah Mustafa has whipped out his Old Spice persona and lent it to Israeli beer brand Maccabee for an ad created by Allenby Concept House. In the ad, a man's distaste for Maccabee results in Mustafa -- acting very Presidential in an oval office of sorts -- turning the situation into a national issue of epic proportion.

It's garnered 572,000 views on YouTube so it can't be all bad, right? That man's gotta work and what better gig than an overly long overseas commercial in which he can turn his towel-wearing Old Spice character into Presidential stateliness?

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by Steve Hall    May- 2-13    
Topic: Celebrity, Commercials



JCPenney Humbly Acknowledges Missteps in New Ad

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With forthright honesty and humility, a new JCPenney ad acknowledges its missteps over the past year and humbly asks that people give them a second change.

The ad's voiceover says, "It's no secret. Recently, JCPenney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we'd love to see you."

It's not often a brand admits its mistakes but in today's social media-fueled openness, honestly facing challenging situations rather than attempting to sweep them under the carpet is the smart way to go.

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by Steve Hall    May- 1-13    
Topic: Commercials



Windows Phone Implies Apple, Samsung Users Are Bickering Idiots

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In a move which attempts to place the brand apart from and above the Apple vs. Samsung battle, Windows Phone is out with a CP+B-created ad that paints Apple and Samsung users as bickering idiots.

In the midst of a wedding, a man with an "enormous phone" blocks the view of an iPhone user. A middle aged woman instructs Siri to search for "one trick pony" and a Samsung user responds, "Aren't you a little young to have an iPhone?"

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by Steve Hall    Apr-29-13    
Topic: Commercials



Innocence Returns in Coke's Story of Young Love

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Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.

There's never a knowing wink or hint of anything more than the wonder of budding young love. It's almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.

Thank you, Coke. Thanks you, Fitzgerald and Co.

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by Steve Hall    Apr-26-13    
Topic: Commercials



Del Taco Joins Dirty Word Trend

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Un-fucking-believable! In just a few short weeks, we have a dirty word trend. Yes, people. It all started with Kmart's Ship My Pants. Then Fresh & Easy joined in with f&easy. And now we have Del Taco' UnFreshingBelievable.

Created by Camp + King, this Green Dot Films-produced commercial aims to convince people Del Taco really does make its tacos with real chicken, real cilantro and real, slow-cooked beans. Who knew? Un-fucking-believable, people!

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by Steve Hall    Apr-25-13    
Topic: Commercials










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