The Martin Agency Unleashes Wittiest Geico Ad Ever


Today, it's all about the hump. No, not that hump. Hump Day. As in Wednesday. Created by The Martin Agency -- on Hump Day -- and featuring a witty camel (you see where this is going now?), the ad is part of the brand's Happier Than campaign.

more »

by Steve Hall    May-22-13    
Topic: Commercials

MINI Goes After Mexican Women Who Apply Makeup While Driving


In Mexico, we are told 22% of car accidents are caused by women. That little stat forms the basis of Publicis Mexico-created ad campaign for MINI which urges women not to apply make up while driving, seemingly the cause of those 22% of accidents.

Before we get into the actual campaign here, let's do a little math. If 22% of all car accidents are caused by women, can one assume 78% are caused by men? Why, then, do we have a campaign that just wreaks of the age old stereotype that women are bad drivers? And why is it assumed the application of makeup is the cause of these accidents?

more »

by Steve Hall    May-21-13    
Topic: Commercials

Women's Clothing Mysteriously Ripped From Their Bodies Revealing...


Rob from Wakefield Creative sent us this ad he helped Man+Hatchet create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something special happens.

The drab, dull winter clothing literally explodes off the women's bodies, they don't end up racing through the streets in tiny thongs with their boobs bouncing up and down in cleavage-revealing bras. No. Not even close. The drab, dull winter clothing gives way to light, bright, airy summer fashions. Which,. when you think about it, is the exact feeling most people experience when the first warm day arrives in Spring. Well done.

more »

by Steve Hall    May-20-13    
Topic: Commercials

How to Make Corporate Sponsorship Less Boring


This amazingly beautiful commercial makes mundane corporate sponsorship look like, well, much more than a simple exchange of sponsorship dollars. It touts the Qatar Foundation's support of the FC Barcelona soccer team.

The TBWA\Qatar-created commercial was shot in several locations in Barcelona, including the Telephonica Tower, the historic Gothic Quarter and FC Barcelona's practice stadium, Camp Mini. FCB players, including four-time FIFA Ballon D'Or award winner Lionel Messi, were also photographed on location at Camp Mini in between TVC filming sessions. Sports choreographer, Andy Ansah, was enlisted to work with the FCB players to capture of their best performances.

more »

by Steve Hall    May-16-13    
Topic: Commercials

How Many Cars Has VW Destroyed to Make Its Ads?


This new Deutsch LA-created ad for the Volkswagon Passat will lull you into tranquility with its smooth montage of a man getting ready to go to work. He wakes up, kisses his wife, checks in on his son, carries him down the stairs, feeds him breakfast and then heads out to to his driveway where his Passat is parked.

And then...

more »

by Steve Hall    May-16-13    
Topic: Commercials

Twitter Says Stop Tweeting And Call Your Mom


In a humorous ad that both lauds the benefits of Twitter and lambastes the public for relying on it too much, the company is urging people to stop tweeting and make sure you call your mother for Mother's Day.

As the ad's narrator notices the man in the ad beginning to send his mother a tweet for Mother's Day, he exclaims, "What the f*ck are you doing?" Give your mom a call!"

So yes, people, that mobile device you carry around can still make phone calls and Mother's Day is the perfect day to dust off that's app's cobwebs and make the call.

more »

by Steve Hall    May-10-13    
Topic: Commercials

AT&T Says Mother's Day is Not Complicated


To celebrate Mother's Day, AT&T is launching a special Mother's Day version of its ongoing It's Not Complicated campaign. The spot, entitled Big Hug," will air Friday through Mother's Day and features kids exclaiming that big hugs are better than small ones and that the best hugs come from Mom. It also invites viewers to create their own customized version of the spot by visiting where they can send it as an e-card to their moms.

Get on it, people! There are only a few days left.

more »

by Steve Hall    May- 9-13    
Topic: Commercials

Flight Attendent 'Tells' Passengers 'You're All Going to Die'


In a new Lowe and Partners Prague-created Czech Republic ad for "relaxing" soft drink Zenonade, a flight attendent, while performing pre-flight instructions, tells herself, "I'm going to be the first to leave this plane, and you're all going to die." The camera then scans the cabin and she adds, "Dead. Dead. Dead." Finally, she points at herself and says, "Alive."

more »

by Steve Hall    May- 8-13    
Topic: Commercials

Isaiah Mustafa Plays Obama in Israeli Beer Ad


Old Spice guy, Isaiah Mustafa has whipped out his Old Spice persona and lent it to Israeli beer brand Maccabee for an ad created by Allenby Concept House. In the ad, a man's distaste for Maccabee results in Mustafa -- acting very Presidential in an oval office of sorts -- turning the situation into a national issue of epic proportion.

It's garnered 572,000 views on YouTube so it can't be all bad, right? That man's gotta work and what better gig than an overly long overseas commercial in which he can turn his towel-wearing Old Spice character into Presidential stateliness?

more »

by Steve Hall    May- 2-13    
Topic: Celebrity, Commercials

JCPenney Humbly Acknowledges Missteps in New Ad


With forthright honesty and humility, a new JCPenney ad acknowledges its missteps over the past year and humbly asks that people give them a second change.

The ad's voiceover says, "It's no secret. Recently, JCPenney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we'd love to see you."

It's not often a brand admits its mistakes but in today's social media-fueled openness, honestly facing challenging situations rather than attempting to sweep them under the carpet is the smart way to go.

more »

by Steve Hall    May- 1-13    
Topic: Commercials

Featured FREE Resource: