There are many ways to sell insurance: the full coverage facial. Or cross dressing cheerleaders. Or the accidental wedding proposal. Or five-year-olds. Or Sanjaya.
And then there's bouncing thong-clad women getting spanked, courtesy of Bennetts Insurance.
Which brings us to Bennetts' latest effort, featuring motorcycle-style mechanical bull riding ... in slow motion ... in the rain ... while the riders wear bikinis.
But before rising to argue that wet, slow, mechanical bikini bull-riding has nothing to do with insurance, consider the roots of the company. "The origin of the oath 'Gordon Bennett' lies in the behavior of a 19th century playboy of that name," FishNChimps informs, helpfully adding, "It therefore came as a pleasant surprise to read on the CV of a certain insurance website that in 1930 this company was 'Founded by Gordon Bennett in Coventry and provided general insurance for customers.'"
So it's probably safe to assume Gordon Bennett himself -- self-styled playboy -- is smiling down upon the warped efforts of his ad men, proud that his pervy love of poon has trickled down to the modern day ... with admirable fidelity.
Perhaps in an efforts to identify with trying economic times or, perhaps, to give us a break from the Gecko and the Caveman, The Martin Agency is out with two commercials featuring the goofy character, Kash, who, well...who does nothing but sits there as the cast around him wonders just what the little guy is all about.
And the song. Don't get me started. David Gianatasio has that one covered.
- Bratz could be yanked off shop shelves. A federal court ruled designer Carter Bryant guilty of developing the brand while working at Mattel. Well, there's one less plastic scapegoat in the world.
- Spitzer's back, bitches! -- as online columnist?!
- Rumor has it Wal-Mart'll be pushing $99 4-gig iPhones after Christmas. Huh.
- Todd Tilford -- who founded Pyro in Dallas -- joins Grey/NY as ECD.
- I feel epilepsy coming! This hallucinatory beverage experience brought to you by Omega 3 Smartfish and TBWA/Norway.
- "Cheese" + "Cupid" -- a hit on Google, if not for Wisconsin Cheese.
- Satan plays devil's advocate.
- Fashion a la Lego.
Adrants reader Christina Mejia found three commercial which looks strikingly similar. The first is the famed Motrin ad. The other two come from Ford and Starbucks.
It certainly does look like there were similar creative thoughts floating around during the creation of these commercials. Watch and let us know what you think.
A bit ethereal and long winded in terms of getting to the actual message, this commercial for Eco-To-Go, urges us to consider the fact a plastic fork, which usually gets used once, takes 1,000 years to decompose.
It's part of an effort to get people to order take out "Eco-To Go" which means without all the plastic utensils and added packaging. It's also an effort to urge restaurants to use greener packaging.
Hey, here's an idea. Why don't people cook at home, eat with washable china plates and reusable metal forks. Or if we must order out, bring our own reusable containers to the restaurant when we pick up our orders. Yea, I know. That'll never happen.
"You've carried my manhood for too long."
Brentter drew our roving gaze to this amusing ad about the fictional Akira, who runs Tokyo's go-to break-up service: No Sad Big Smile.
Experience a uniquely eventful day in the life -- then, after laughing (or at least smirking) your ass off, hit up NoSadBigSmile.com to check out the Adidas Originals Safety Collection. (Not clear on the logic behind the label ... unless the shirt dude's wearing is bullet-proof.)
Fresh fare by TBWA\London and production company Taiyokikau. Diggin' the song? That's because it's gorgeosity. It's Perro Amor Explota by Bersuit Vergarabat.
Balls! Paint! Play-Doh! Foam! Zoetrope! Zoetrope? Say what? Yes, it's time for another grand scale Sony commercial and it's being shot right now in Northern Italy. The ad will feature Brazilian footballer Kaka and the the world's largest zoetrope as vetted by the Guinness Book of Records. The zoetrope, a device invented in 1834 by William Horner which creates short films out of static images, measures 30 meters in circumference and 10 meters in diameter.
Drug use is a serious issue. Drug PSAs are usually hard-hitting, in your face, depressing and emotionally draining. Apparently the UK-based national drug information service FRANK didn't get the memo when they had their new campaign created.
The campaign centers on a dog called Pablo who is a drug mule. In a commercial, Pablo mixes and mingles with drug dealers and users all while his chest is cut open because he was a mule.
Wieden + Kennedy/Amsterdam reprise the intro to The Pink Panther with this catchy spot for Nike's Mercurial Vapor IV.
"He's a gentleman, a scholar, he's an -- acrobat!"
Cheeky. Wait for the tooth-gleam at :47. Makes me wanna watch soccer while cuddling a plush Ribery doll.
- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.
- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.
- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.
- Arby's brings hard-ons. I really hope they don't put this on TV.
- MySpace does video streaming on mobile phones. With ad support.
- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.
- YouTube cobbles together digital chamber music orchestra.
by Angela Natividad
, Consumer Created