Lowe Roche/Toronto and Psyop have put together a devastatingly charming holiday ad for Stella Artois.
In it, a Geppeto-esque craftsman builds an elaborate paper dove. When night falls, she flies off his desk and descends upon a sleepy paper town -- all to park a snowflake (or is it a star?) at the base of a Stella Artois goblet, glowing like the Christ child.
Make haste and see. Users on StellaArtois.com, where the video serves as an intro, can also send "paper" stars -- glorified beer invites -- to friends. Options for appropriate "tone" include Custom, Poetic, to the Point and Sincere.
I picked Poetic.
This random spot by Heat/SF for Electronic Arts depicts a tragic sk8erboi who can't play Skate It because he has crab claws for hands.
"All my friends play it. They say it's rad. It's just my dad married a ... crab."
Collective awwwww. Sucks to not be able to live the dream. But hey, he'll get over Skate It, and you know what they say about men who like fish.
By Green Dot.
The ad cash just keeps pouring in for Ozzy Osbourne. Fresh off that Samsung spot for Leo Burnett, he's enlisted with Mojo for a World of Warcraft promotion.
The more blitzed he is, the better. And it probably only helps when he makes batshit-insane statements like, "Well, maybe you're the one who's been riding a fucking CRAZY TRAIN!" while teetering. (In case you didn't catch that with your ears, captions -- now a staple for Ozzy cameos -- have been included.)
At spot's end, WoW's "What's your game?" slogan is modified with yet another bleeped-out F-bomb.
Just another piece of high art by production company Green Dot Films. The latter called it the most-viewed spot on YouTube this weekend. We don't know about that, but ratings have been generous.
It seems public service advertising is the only kind which contains any sort of meaningful drama or that's allowed to depict reality without being glossed over by meaningless creative pontification. All other forms of advertising pale in comparison. Mostly because PSAs depict real life. And real life is a far cry from the kind of fairy tale life painted inside the cozy confines of an ad campaign.
British children's charity Barnardo's is out with a powerful commercial in which a girl is repeatedly subjected to the after effects of child abuse. As the commercial progresses, the girl's troubled life is repeated with increasing intensity until it culminates with the rapid fire reality of child abuse, a cycle that, if unchecked, is doomed to repeat tself over and over again until dramatic steps are taken to prevent it.
Every scene in "Making Christmas," a glimpse into one family's holiday, belongs in a frame on a department store mantelpiece. It's a painfully pretty picture of someone else's life -- never mine, maybe yours; you can almost touch the glossiness.
I like the scene where The Men walk in with the presents, then there's coloured paper everywhere, then this short gorgeous shot of a doe-eyed freckled boy. Moments like that make an otherwise-discreet* ad priceless -- part of the narrative of a viewer's season.
All that lux, casual idleness is punctuated by a page number -- "Page 55," "Page 49" -- printed in LL Bean's catalogue typeface. Nice tie-in.
By GSD&M Idea City with help from Sticks+Stones. Background track is Valley Winter Song by Fountains of Wayne. More fun facts here.
Late to a party long populated with the likes of AmEx, Apple, Converse, Motorola, Microsoft, Dell, The Gap, and Giorgio Armani, Starbucks finally joins the Product (red) brigade, spearheaded by U2's Bono to fight AIDS, tuberculosis and malaria.
Buy a Starbucks exclusive beverage, save lives in Africa! If the watch-worthiness of the ad isn't equal to the cause, it's at least a tribute to the crippling mediocrity that halos brands grown lazy and slow. Way to go, BBDO!
If I'm shocked, it's only because this didn't happen sooner. Really. This has to be a record for the amount of time a top-heavy "lifestyle" company's spent resisting the rejuvenating call of Bono.
Straight out of advertising's Book of Awkward Moments comes this Thanksgiving-themed commercial for Georgia Senator Saxby Chambliss who, after giving thanks and offering prayer for President Bush, President-Elect Obama and the troops, gives his granddaughter a very creepy chest grope.
Creepy as that move might be, it's made even creepier by the two grand kids who utter "...and vote for my big daddy." With the commercial just dripping with overtones of family value, the ending is a bit shocking. Even more shocking is the fact no one noticed Chambliss' awkward hand movement before the commercial hit the airwaves.
And it's like ... it's like ... a less funny Terrence and Phillip.
By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.
Euro RSCG is out with a new commercial for Chivas Regal. The agency was asked to "strengthen Chivas Regal's premium positioning in mature and emerging markets by giving it a strong and distinctive point of view."
The spot opens on a man trudging his way to work on a cloudy day in a sea of lemming-like people. He's clearly questioning his purpose in life as as he voiceover intones, "Millions of people. Everyone out for themselves. Can this really be the only way? No." And with that, the man turns and goes his own way.
The spot then toasts life with words and phrases such as gallantry, doing the right thing, giving a damn, straight talk, freedom, true meaning of wealth, the brave and "a code of behavior that sets certain men apart from all others."
And, finally, "Here's to us." Live With Chivalry.
"We're opening more lanes than ever ... to make Christmas shopping easier!"
Given what happened at its Long Island location, I think it's sorta weird that WalMart's still airing this ad. I saw it at least eight times this weekend -- and each time, without fail, it brought to mind the Black Friday Death Trample.
In it, lights from open aisles flicker to the tune of Carol of the Bells, which always struck me as a semi-creepy song anyway. (Don't make me explain why.) But now it also rings with the heavy panting of crazed, slightly overweight bargain hunters, indelible red splatters ... and the cracking of bones.
The spot first aired during the 2007 holiday season. Co-workers claim a woman was trampled then too, but that's cool because she was "a repeat stampede faker, from what I read," one dutifully disclosed.
WalMart, what good are extra checkouts without an orderly entering and exiting process? Stampedes don't organize themselves.