Riffing on some vague notion that Australia isn't sophisticated enough to conceive of "exotic" naturally-grown foods or handbags worth more than cars, the NRMA's "Unworry" ad invites simple Aussies to "uncomplicate, unstress and" -- naturally -- "unworry."
"We we once dubbed the Clever country, now I'm afraid we're the Un-clever country," whines the guy that sent this to us. "Our poor schooling has finally shown it's head in the workforce and is being broadcast without a comment."
...Was that supposed to be a joke?
Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what the sound would look like. This is the result of that.
Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: "The pursuit of perfection." Clean.
And infinitely more coherent than "F is everything you thought we weren't."
It seems America isn't the only place with an obesity problem. It was thought Asian women don't have breasts. Now they do. It was once thought America was the only place where guts hung over the belt line. Now that's not the case. Whether it's America foisting its eating habits on the rest of the world or whether its other countries accomplishing obesity all on their own, Australia has joined the club and is out with an anti-obesity effort from the country's Department of Health.
It's not immediately clear what's going on in this spot for Microsoft's Zune, featuring Common and Afrika Bambaataa. In it, a girl puts Common's Universal Mind Control on the spin. She gives props for it, then Common and Afrika Bambaataa leap out of a cloud of images and start sparring over it.
At first the whole thing rang like a poorer rendition of HP's "Hands" campaign, which does a good job of connecting the essence of a celebrity to the machine he's using.
To promote the fusion of Comcast DVR with TiVo, Biscuit Filmworks USA and Goodby, Silverstein & Partners give us "Separated at Birth."
It's a love story about a pair of TVs that part at the assembly line and serve two people in two different ways. In the end, the owners -- which start out as kids -- grow up and get together. Just like their favourite TV services.
Almost too cute to stand. The split ad format keeps eyes bouncing back and forth, and a simple narrative prevents captive audiences from snapping out of it. We'll even be willing to ignore the fact that TiVo hasn't been around long enough to have served any twenty-something from her budding days as a grade school control freak.
That Coke Christmas commercial which was teased last week is out in full form. And, like the teaser, it captures all the magic and mystery of Christmas. Like we said before, not much else to say. Well, just that there's a nice cover of Elvis' Can't Help Falling In Love With You in the commercial. Watch and enjoy.
OK here's another one of those "wear your seatbelt, idiot" commercials. This one, from AMV BBDO, takes a decidedly more "Road Safety 101" approach than most which pray on emotion such as this outstanding commercial from Ireland, one of the most powerful commercials of any kind we've ever seen .
That's the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, "in the same cool scents as Go Fresh deodorants." Variants include women in flowing dresses or underpants, writhing in harmony as little Dove logos waft around their armpits, tummies and legs.
Then one day, waiting impatiently for Life: Black Friday to return on Hulu, it hit her like a ton of bird-shaped bricks: "IT'S COOCH SPRAY!" she shrieked.
I don't know if she primed me for it or what, but the ad does have that timeless Massengill flair. "Mom, do you ever feel, you know ... not so fresh?"
Tagline on the Dove spot vibes almost like a tip-off: "Go beyond fresh."
Mexico is gearing up for Christmas. A teaser from Coke featuring Santa is out and beautifully captures all the glory of the holiday season. Not much else to say.
- MTV's "Burma Viral," produced by Shilo for Ogilvy & Mather, won a London Int'l Awards Gold Statue for TV/Cinema Animation, and a Silver Shark for Best Int'l Animation at the 46th Annual Kinsale Shark Awards. At left is the somewhat-stunned project writer, Carl Le Blond, clutching the London Gold. Way to goooooo.
- Valleywag watered down, broadened out, folded into Gawker.
- Intel's obnoxious "That guy" is a chick, actually.
- Lego reenacts Star Wars with non-violent games.
- I fucking hate maggots.
- Racing for a hot shower.
- Linda Tripp's mouth-blown, hand-painted ornament store.
- And you thought foreign oil dependence was our problem.