Attraction Between Clothes More Powerful Than People

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Sometimes the clothes are simply more important than the people wearing them. Most fashion brands know this but wouldn't exactly shout it for fear of harming sales but Sela, in a way, doesn't see that as a problem.

In a playful video which features a man and a woman doing a rooftop flirting dance while dressing themselves ultimately find themselves at an impasse. And because, well, the clothes are far more important than the people wearing them, these clothes take matters into their own hands. The clothes get what the clothes want.

by Steve Hall    Nov-13-08    
Topic: Commercials, Good, Racy



Kotex Makes Beaver Joke: Reason #4324324 Why We Need a Category Labeled 'Indescribable Horrors'

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Seizing upon a double-entendre so vapid and that we honestly thought we'd never see it happen, Sydney-based Brandshop paired Kotex to beavers.

Watch as an Australian woman totes her furry friend around, getting its hair done and nails painted. For their painstaking efforts, both Big and Little B are awarded with good-natured nods of approval from hot guys at the beach.

The spot ends in a restaurant, where Honey passes her beaver a giftwrapped container of Kotex U. "You've only got one ... so, for the ultimate care down there, make it U," a voiceover spouts inanely.

GoDaddy must be livid. Props to Adrants reader Theresa for passing this along.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



Toshiba Embraces 'Redefined' Entertainment Experience. Kind Of.

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Hoping to make an impression on a market where content consumption meets user manipulation, Toshiba launched the world's first TimeSculpture ad.

Totally fun to watch after the beat-drop. Ends with "When what we watch constantly redefines itself, shouldn't how we watch it do the same?" Provocative.

Users are sent to toshiba.com/upscaling, where I thought I could play around with the TimeSculpture concept, but instead I kept getting herded elsewhere on the site and merched on a TV. Buzzkill. Neat virtual nav, though.

See making-of. Song featured in ad -- for people that are big on that -- is Air War by Crystal Castles.

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by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Commercials, Television



Dying of Boredom? Become a Bookie

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November in Canada sucks. There's neither sun nor snow, no Thanksgiving, no Obamamania to call their own.

So what's the best way to stick it to a month that's gunning for your unhappiness? The Royal Agricultural Winter Fair, where you can watch, like, horses and ... stuff.

zig, the Toronto-based agency entrusted with "[making] an agricultural and equestrian show sexy to city slickers," came up with the ultimate anti-November manifesto, which, after all the doom and gloom, positions the Royal Fair as the ultimate pastime in a month when no fun can be found. Anywhere.

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by Angela Natividad    Nov-13-08    
Topic: Campaigns, Commercials, Events, Promotions, Television



42 Below Out With Grandiose Trippiness

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Here's some trippy new commercials from 42 Below, the folks famous for creating really, really weird videos. These commercial go bigger and were created simply, as the ads state, "because we can."

So will these ads sell any vodka? Who cares. Seemingly, it's irrelevant. Because, they were created "becasue we can." get it? Told you they were trippy.

by Steve Hall    Nov-12-08    
Topic: Commercials, Good



Smokerman: The Superhero that Needs a Breather

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Tearing the chapter in irony out of theTruth.com's tattered playbook, Crowell Advertising brings us Fight the Ugly, home base to a lame-duck action figure named Smokerman.

Um, diggin' the 'stache.

See ads in which the action figure, stopping often to catch his breath, tries saving trains or disarming plastic bombs. The spots -- prepared for the Utah Department of Health -- will air during morning cartoons, where hopefully they stop kids from smoking as opposed to, oh, making the puff-puff seem fun.

by Angela Natividad    Nov-12-08    
Topic: Campaigns, Cause, Commercials, Strange, Television



Girl Meets Boy, Visual Orgasm Ensues

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Part Matrix, part classic Maxell ad, this DDB Mexico-created commercial for Gran Centenario Tequila unleashes all the visual stops and assaults your senses with a spectacle far unlike any liquor ad seen in recent memory. It's like a visual orgasm. In slow motion.

It's not entirely clear what it all means (ok, fine, it's all about vampires...oh wait...no...winged angels...it's, like, biblical? whatever) but it sure is fun to watch. If this came on TV during, say, well, any show, it's pretty clear it'd cause one to rewind it and watch it a few more times. If only to analyze all the effects and shots assaulting the senses.

by Steve Hall    Nov-12-08    
Topic: Best, Commercials



Target Helps Christina Aguilera Hype 'Greatest Hits'

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Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.

The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.

Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.

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by Angela Natividad    Nov-12-08    
Topic: Brands, Celebrity, Commercials, Promotions, Television



Microsoft Does 'I'm a PC' UGC Mash-Up Thing.

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"I'm a PC ... and I love the slimming effect of a purple striped shirt."

That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.

These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.

Let's just hope Crispin didn't produce them on a Mac this time.

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Drugs Crimed, Ads Battle. T-Mobile Gets Weird

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- Swedish site Crime Medicine tells the tale of counterfeit prescription drugs using an online drug store front which then break through to the truth behind the lie.

- Google Street View gets some staged action from a group of people in Pittsburgh who wanted to dress up Sampsonia Way.

- Hmm. According to this video, Lowe Manila is an awesome place to work and really difficult to say goodbye to.

- OK. Obviously this a cultural thing but still. This T-mobile commercial is really, really weird.

- Need to waste some time? Check out the Facebook application Ad Battle created by Buddy Media and Atmosphere BBDO's Jason Culbertson. Compare to ads and vote on them. It's that simple.

by Steve Hall    Nov-11-08    
Topic: Commercials, Strange








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