MasterCard's "Priceless" is one of those campaigns you wanna milk as long as possible: it makes a statement about what people value, and potential variations are endless.
But the "product, price tag; product, price tag; sentiment = priceless" formula has gotten stale. And unfortunately for MasterCard, competitors like Visa and American Express have taken advantage of its stagnation to launch their own heart-wrenching commentaries on society.
Not one to sit idly by while its nemesis gets a $300 million makeover, Apple is out with two new commercials, one of which directly comments on the amount of money Microsoft is spending on its current advertising campaign. In the ad, we see PC divvying up Microsoft's budget allocating the lion's share to the ad campaign and a minuscule amount to fixing Vista's problems.
Mac comments on the seemingly illogical allocation which causes PC to think for a minute before he reallocates in a manner not quite expected by Mac. It's pointed commentary on the all too common viewpoint advertising can cure all ills.
- In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.
-Apparently, Grey SF is inexplicably no longer blogging.
- But Hill Holiday's blog, one of the earliest agency blogs, is active again after a few layers of dust settled.
- Google has launched do it yourself display advertising.
- Today's Jeopardy will feature a category dedicated solely to the AMC show Mad Men.
Holiday Inn takes on an odd feat: convincing people that staying at a Holiday Inn Express will make you smarter.
You'll freestyle like Del the Funky Homosapien, outshine doctors in emergency situations involving Cal Ripken, Jr., and -- if you have the good fortune of conceiving a baby in a Holiday Inn Express -- that kid will be capable of handling sharp objects at close proximity. From birth.
Strange but true. Three ads in a row can't lie.
I dug the rapper spot. The rest were sorta kitschy. Well, the rapper one was kitschy too, but it had that "dream fulfilled!" element to it. How many of us don't want to unexpectedly kick ass in a Lyricist Lounge situation? It's one of the biggest geek fantasies of all-time -- right up there with being proclaimed royal heir to a small island, and being told your Tetris skills might save the world.
"Saved by Zero," a spot for the Toyota Tundra, has run in "seemingly every ad break during NCAA Football, MLB Playoffs and NFL games," claims Rohit Thawani. I suppose that wouldn't be terrible if the ad were good, or even innocuous, but -- get this -- it has a repetitive jingle with an audacious country twang.
You know you're fucked then.
Well, it isn't your normal paint commercial. Apparently Dulux paint is so...um...so...um...so something it causes armies of dogs to stampede through a city on a mission to deliver one of painting's most important tools: a stirring stick.
Created by Clemenger BBDO Melbourne, the spot certainly follows the "man's best friend" theme...times about 500.
- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)
- Droga5 becomes agency of record for method! Kick-ass.
- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?
In "Fridge Magnet," a Guinness truck stops in a Buenos Aires neighborhood, gets all magically magnetic and starts drawing refrigerators to itself.
Notably, one random guy looks down at his glass of Guinness, which appears to be frothing mischievously. There's a beer with some naughty ideas ... and possibly a deep-seated affection for puns. "It's alive inside," the ad concludes -- half-joking, half-not.
By Irish International BBDO. I liked Saatchi & Saatchi's "Spoken Word" better, but "Fridge Magnet" is more in line with the casual "beer" persona. It also manages to pull that off without forsaking Guinness's sense of playful enigma. Nice.
This is disturbing. Seriously disturbing. Like a scene out of a old Vincent Price movie, a talking mousetrap taunts a mouse on the prowl for the cheese bait atop the trap. With equal levels of confidence and outright psychotic insanity, the trap beckons to the mouse until...snap...the trap captures the mouse.
But that's not where the story ends. Oh no. As the trap continues to creepily taunt the mouse quietly listens then makes an important decision. It eats the cheese and, because this is a dairy product ad touting the category's strengthening qualities, lifts the mousetrap bar and scurries away to the dismay of the mousetrap.
There quote a few of these oddities over ar Must Drink More Milk.
Created by Tribal DDB Vancouver, the commercial is for the British Columbia Dairy Foundation.
Here's a spot comparing the Chevy Traverse to "a sudden downpour of shoes." It's the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)
Facile premise: the Traverse is everything you've ever wanted. To illustrate that point, stereotypes of everything "we've" ever wanted are used. Hot men that iron? A hailstorm of shoes?
If nothing else, this spot's more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man's relation to folding seats.