Because after all, petrochemical research means tiny towns. Most spots for chemical companies have always featured lab guy + beaker and knowing smile. Emphasis on 'knowing.' The GE ecomagination stuff was a nice break from beaker love, and now comes another. Dupont employs technique of the moment tilt-shift photography in a spot called Open Science from Ogilvy/NY with Gaelle Denis and MassMarket's visual effects. (Man, that's a credit mouthful. Score! )
Couple things about featuring
synchronized swimming water ballet in ads: First? Don't. Second? Don't. Unless they look like the real U.S. Olympic synchronized swim team pictured here from a Radar gallery, or you're going for laughs like the Klassic Martin Short SNL skit. (Back when SNL was funny.) First came Nuva's real fake fakery. Then someone said, "You know what this needs? More realer real." Now comes Vick's. As much as I hate to kill the vibe from last night's election results, we must never forget, so that this never happens again, in times like these.
Be warned: Some poses in this spot are just plain wrong.
...because he'll no longer be in office. From Beattie McGuinness Bungay in London comes a Wall's sausage ad that, well, I've never seen political metaphor as sausage ad before. You decide! (For the politically neutral, first, have that looked at, second, try this spot.)
As one YouTube denizen noted about this latest commercial for the Chevy Traverse,
"Baphomet and Minotaurs are two different things. Baphomet has wings and the head of a goat. A Minotaur is a bullheaded man."
I knew that. Of course, that was in response to the commenter before them that thought Baphomet was real. The What the...? factor x 10 is in full effect here. So is the push to convince you how great on gas it is. Timeout. Sure gas prices have dropped lately, but 24 mpg ain't that great. More importantly, is that really all you wish for in an SUV? Let's try a plasma TV, Slash riding shotgun on the way to his private party and never having to stop for gas along the way because it gets 110 mpg. Now we're done.
- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.
- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.
- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.
- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.
For year two of the Detroit Institute of Arts' "Let Yourself Go" rebrand, Perich Advertising + Design tapped Head Gear Animation/Toronto to produce two spots:
o In "Son of Hatman," Hatman takes his son to the museum. Seeing the art makes them part of it.
I once saw a Tales from the Darkside episode with a similar premise: a guy on the lam runs into a museum and prays to be hidden inside a peaceful painting of a fisherman. But because he spends his prayertime looking at a picture of Jesus being crucified, that's where God puts him. Oh, horrors.
o In "Thinker," a stumped writer leaps off his perch and hits the DIA for inspiration.
Writer's block hurts, and while I'm sure forking over $8 to see other people's masterpieces must help, I find it hard to believe he didn't try drinking first. It's the path of least resistance. Cheaper, too.
Two av'rage Joes, Bergwood and Ham, kick off college football season by living large with the money Allstate saved them on car insurance.
Created by Leo Burnett, the campaign depicts them engaging in the decadent behaviour any red-blooded football fan would, if only he had the extra cash to burn.
With that said, watch with envy as they guzzle from a nacho fondue fountain, barbeque out of a trunk and, um, cross-dress.
Wanna join the tailgate? Visit Bergwood.net. The "Rivalry Central" link includes e-cards for friends that back lame teams -- and the Bergroll, a Bergwoodized Rickroll.
It breaks my heart to see this little boy fashion a monster out of clay, then wander around in search of someone who'll appreciate it.
Nobody does, and the boy wanders alone into the dark kitchen -- where, like magic, IKEA's Bjursta table produces a feast that brings his dispersed family members out of hiding. (Presumably to give him the love he so craves, but probably just so they can eat and run.)
In this spot from the same campaign, an Ektorp sofa liberates messy, popcorn-crunching couch potatoes in ways the outside world -- with its endless variety of VERBOTEN signs -- does not.
Simply-done and slightly magical, somewhat like IKEA. Produced by Outsider for agency St. Lukes Communications, client IKEA.
To promote the Minnesota Millionaire Raffle, Colle+McVoy illustrated idle daydreams with stop-motion animation. It's a tasty, quirky watch, sorta like the "Red Bull Gives You Wings!" ads.
o Roller Coaster Restaurant
o Cabin Island
I didn't always get what was going on, but maybe plotline comes second to replacing these imaginings with your own.
Each spot ends by reminding you the raffle sells out fast, so hurry: go burn hard-earned scrilla -- in the name of something you didn't earn at all.
During last night's Gossip Girl, The Candie's Foundation ran a commercial addressing teen pregnancy. As the camera zooms in on two teens making out in a car, Jenny McCarthy suddenly appears in the window and asks, "What are you doing?", before presenting the couple with one possible outcome of their backseat frolic.