America's going through a period of bottled water Puritanism. That is, it's officially out-of-vogue to hawk your (wastefully!) bottled H2O, unless you've got a green angle tied to it ... or you happen to be Evian.
But Mattoni doesn't just flaunt its water wares; it's downright decadent. See its refreshingly playful spot, where a despondent patron orders Mattoni water -- and gets a surprisingly lush response.
The English-speaking version is more brash and saucy, but I dig how the splashy dame steps right onto the table and caps the ad with her theatrically husky (read: dubbed-porn-ish) "Will that be with bubbles ... or without?"
Brava, Mattoni. By Black Mountain Studios VFX/Stuttgart and Velvet Mediendesign.
...and not just any person, but a middle-aged, jobless man with a receding hairline and a turtleneck. One of those kinds who likes talking about his feelings, and who goes into ecstasies when you scratch his neck.
Would that make you more likely to feed him meat-enriched cat food?
Betting that it will, TBWA/Toronto and Partners Film/Toronto bring back Hubert, the meat-craving Whiskas "cat."
Heh. Funny. Know what else is funny? Toe fetishes, petulant manchildren that wear diapers in secret, and executives that pay dominatrixes $250/hr. to suspend mousetraps from their nipples.
When you leave the office at the end of the day, you commute home on a water slide, right? Wait, what? You don't? What's wrong with you!?!? Idiot. Everyone commutes to and from work on a slide these days. Just watch this Barclay commercial hyping its slideless (pun?) card. Wait, what? It's just one guy? OK, so he's the idiot.
And what's this spot telling us anyway? It's great the card is slideless but are we to believe we have to get inside a water slide to use it? Wait, what? This is advertising? It's meant to be metaphorical? Well thank God. The thought of hundreds of disgustingly obese Americans slipping into Speedos to commute to and from work is enough to make one barf all over Madison Avenue.
Did Donny Deutsch create this?
This painfully cute Goodwill Halloween ad is like a benign form of brainwashing: you've got a repetitive jingle, high-pitched voices and adorable versions of monsters -- including Jason, oddly enough.
It's never warmed my heart more to watch a drop of blood slide slowly down a vampire's chin. Seriously -- I think my pupils dilated.
For Goodwill Los Angeles. The spot'll run until October 31.
This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.
Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.
Like iPod, Wii's become a lifestyle brand, except it's less self-conscious and more democratic. Everybody plays, even grandma.
The California Milk Advisory Board is screening for its next bovine star. And guess who gets to pick her? You! Between October 13 and September 30, trawl audition vids and cast your vote.
Of 10 total, only two videos, "Alicia" and "Jenn," are currently available to view. Alicia reeks of The Real World, and little Jenn's being constantly goaded on by her attention-starved mom.
Videos of the hopeful heifers will be repurposed as TV spots. I hope one of Silk's renegade soy cows enters, because no audition series is complete without some wacked-out anti-establishment radical.
"Precious Biscuits" uses the loose, altered threads of fairy tales to imbue Bakers Biscuits with wispy wonder.
It begins with pretty schoolchildren walking through a forest. Behind them, biscuits leap out of a cobblestone pavement (vestiges of Hansel & Gretel), bringing the environment to animated life.
Naughty piglets race across a canvas populated by blind mice, an egg that only almost dies, a lone social advocate made of gingerbread, and a round Red Queen with a teeny china mouth. You remember them, don't you? At the end, Bakers draws a subtle comparison between itself and other confectioners of myth.
Produced by the divine hands of Shy the Sun & Blackginger for Ogilvy/Johannesburg and client Bakers.
Last night I saw the first ad for the T-Mobile G1, the first mobile handset built on Google's Android platform.
The spot depicts people in random situations, asking spontaneous questions that bug you at the time, but might not be important when you're back in front of a computer: "Do sharks have eyelids?", "Do monkeys make good pets?", "Can I get this cheaper somewhere else?"
I saw this ad for Resistance 2 last night while watching Fringe. Maybe it was the context, or the very large screen, but I found it deliciously chilling.
Product footage and 'net research reveals it's just another shooter game with an old premise: mankind versus an alien race.
Meh. How very Stargate SG-1, circa '98.
Somehow I thought Resistance 2 would be richer, like Heroes before everybody had a power, or like Fringe, which has me stuck on genetic manipulation, corporate conspiracies and string theory.
Where's my MMOG?
A while back when I was actually creating advertising rather than shamelessly trashing it, we held a video contest for a jeweler and asked people to send in videos of their marriage proposals. We picked the best, worst, strangest, funniest, etc. and give them a big discount at the jeweler. I know...giving a discount after the ring's been brought and the proposal's been made is, to say the least, illogical. Then again, this is advertising. More likely, I can't remember the details and the promotion was something completely different that how I remember it.
Anyway...here's yet another in the long line of marriage proposal gaffes that offer never ending hilarity. It's for Aviva Insurance (not even a jeweler!) and was created by Taxi Toronto.