Here's a series of ads for The Alberta Library which tells us just how powerful informative and motivational books can be. Aiming to show just how much influence a book can have on a person's life, both positively and negatively, four scenarios are played out to humorous effect.
Created by Rethink Vancouver and produced by Holiday Film, the commercial's directors commented on the work, saying, "We were both attracted to this job because neither of us can read, and we thought this would be a good excuse to go into a library for the first time. We loved Katie and Chad's scripts, they were simple and quite dark, and reminded us how libraries can lead you down the road to ruin, but then get you right back on track. It was our idea to use real actors in all four spots, instead of CGI characters used in most library commercials."
Like a Calvin & Hobbes decal come to life, "Slash" for MTV Switch depicts people pissing in public places. The moral of the story is to "Save water, flush less." (Niiiiice.)
By Ogilvy/London, which has an odd take on persuasion. Wizzing in a fountain is funny -- hell, incendiary -- while you're stoned and around age 15, but unless things have changed abroad, doing it in the Queen's England remains both unsavory and illegal.
There's no accounting for logic in advertising, however. Along with other "green" MTV Switch ads, "Slash" will likely run across 55 TV channels in 162 countries. The track in the ad is Miserere Mei, by Bouwe Dykstra.
Everyone of us has experienced that embarrassing moment when, to our horror, our parents find out about that not so straight and narrow thing we do whether it be for play or for work. When it occurs, you just want to bury your head and forget your parents even exist. In this commercial for Renault, that notion is put to use but with a twist.
Because the Renault Twingo is a modern car for modern times, moms who drive them are also modern and don't have a problem with their daughters stepping outside the Sunday church group, taking initiative and making a few extra bucks in a job one wouldn't usually highlight during that coffee gathering after Sunday service.
Twingo. We live in modern times.
There's no reason those who are one with the environment and those who are one with muscle car-style power can't come together in blissful harmony. Created by Montreal-based PALM Communication, this Volkswagen TDI commercial brings together two people in a seemingly unlikely match to illustrate there's no reason power and the environment can't co-exist.
Now if only the "drill, baby, drill" people and the "yes we can" people would engage in a massive group hug. Only in advertising are such unlikely matches made possible.
MasterCard's "Priceless" is one of those campaigns you wanna milk as long as possible: it makes a statement about what people value, and potential variations are endless.
But the "product, price tag; product, price tag; sentiment = priceless" formula has gotten stale. And unfortunately for MasterCard, competitors like Visa and American Express have taken advantage of its stagnation to launch their own heart-wrenching commentaries on society.
Not one to sit idly by while its nemesis gets a $300 million makeover, Apple is out with two new commercials, one of which directly comments on the amount of money Microsoft is spending on its current advertising campaign. In the ad, we see PC divvying up Microsoft's budget allocating the lion's share to the ad campaign and a minuscule amount to fixing Vista's problems.
Mac comments on the seemingly illogical allocation which causes PC to think for a minute before he reallocates in a manner not quite expected by Mac. It's pointed commentary on the all too common viewpoint advertising can cure all ills.
- In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.
-Apparently, Grey SF is inexplicably no longer blogging.
- But Hill Holiday's blog, one of the earliest agency blogs, is active again after a few layers of dust settled.
- Google has launched do it yourself display advertising.
- Today's Jeopardy will feature a category dedicated solely to the AMC show Mad Men.
Holiday Inn takes on an odd feat: convincing people that staying at a Holiday Inn Express will make you smarter.
You'll freestyle like Del the Funky Homosapien, outshine doctors in emergency situations involving Cal Ripken, Jr., and -- if you have the good fortune of conceiving a baby in a Holiday Inn Express -- that kid will be capable of handling sharp objects at close proximity. From birth.
Strange but true. Three ads in a row can't lie.
I dug the rapper spot. The rest were sorta kitschy. Well, the rapper one was kitschy too, but it had that "dream fulfilled!" element to it. How many of us don't want to unexpectedly kick ass in a Lyricist Lounge situation? It's one of the biggest geek fantasies of all-time -- right up there with being proclaimed royal heir to a small island, and being told your Tetris skills might save the world.
"Saved by Zero," a spot for the Toyota Tundra, has run in "seemingly every ad break during NCAA Football, MLB Playoffs and NFL games," claims Rohit Thawani. I suppose that wouldn't be terrible if the ad were good, or even innocuous, but -- get this -- it has a repetitive jingle with an audacious country twang.
You know you're fucked then.
Well, it isn't your normal paint commercial. Apparently Dulux paint is so...um...so...um...so something it causes armies of dogs to stampede through a city on a mission to deliver one of painting's most important tools: a stirring stick.
Created by Clemenger BBDO Melbourne, the spot certainly follows the "man's best friend" theme...times about 500.