Windows Phone Implies Apple, Samsung Users Are Bickering Idiots

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In a move which attempts to place the brand apart from and above the Apple vs. Samsung battle, Windows Phone is out with a CP+B-created ad that paints Apple and Samsung users as bickering idiots.

In the midst of a wedding, a man with an "enormous phone" blocks the view of an iPhone user. A middle aged woman instructs Siri to search for "one trick pony" and a Samsung user responds, "Aren't you a little young to have an iPhone?"

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by Steve Hall    Apr-29-13    
Topic: Commercials



Innocence Returns in Coke's Story of Young Love

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Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.

There's never a knowing wink or hint of anything more than the wonder of budding young love. It's almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.

Thank you, Coke. Thanks you, Fitzgerald and Co.

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by Steve Hall    Apr-26-13    
Topic: Commercials



Del Taco Joins Dirty Word Trend

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Un-fucking-believable! In just a few short weeks, we have a dirty word trend. Yes, people. It all started with Kmart's Ship My Pants. Then Fresh & Easy joined in with f&easy. And now we have Del Taco' UnFreshingBelievable.

Created by Camp + King, this Green Dot Films-produced commercial aims to convince people Del Taco really does make its tacos with real chicken, real cilantro and real, slow-cooked beans. Who knew? Un-fucking-believable, people!

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by Steve Hall    Apr-25-13    
Topic: Commercials



Bank Ad Shot With iPhone 5. Still Boring

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If this Allied Irish Bank ad were just in the usual fashion with some expensive camera, it wouldn't be news. But because it was shot using an iPhone 5, suddenly it's a big deal. But that can't change the fact the ad is still a boring bank ad.

The spot is simple landscape imagery shot from a moving train. Not that there's anything wrong with landscape shots but the ad isn't really all that captivating.

Of the work, Rothco Creative Director Damian Hanley said, "It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage." Via.

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by Steve Hall    Apr-24-13    
Topic: Commercials



Fresh & Easy Does 'Ship My Pants' With Cuter Actors

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Slightly similar to Kmart's recent Ship My Pants word play comes this Ignited-created work for Fresh & Easy. A music video entitled f&easy (yes, it is supposed to sound like what you think it sounds like) touts the brand's, well, fresh and easy approach to groceries. The song was written by Tony Award winning composer Jeff Marx and Julian Hornik.

It's a catchy enough ditty but nowhere near as hilarious as Kmart's Ship My Pants. The actors, however, are far easier on the eyes.

Additional campaign elements will include online, radio, outdoor, TV and mobile.

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by Steve Hall    Apr-22-13    
Topic: Commercials



Evian Babies Are Back!

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Remember back in 2009 when BETC came out with Roller Babies for Evian? Well you should. The video, which featured a bunch of babies rocking out on roller skates, garnered upwards of 90 million views.

Now, BETC, along with help from We Are From LA, is out with a bit of a reprise. This time, it's all about getting down with your inner baby and how it's not really a bad thing to "live young" every once in a while.

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by Steve Hall    Apr-19-13    
Topic: Commercials



Belgian Beer Makes American Men Look Like Pansy Ass Wimps

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Men will do anything for a beer. In America, it's usually something stupid like hiding it in a giant fake swiss cheese so the ladies won't find it. But when it comes to Belgian beer Jupiler, men don't pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.

But let's not quibble, the ad is a welcome detour from what has become America's embarrassingly pansy ass male beer drinker -- or at least the pansy ass picture of men painted by American advertising agencies.

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by Steve Hall    Apr-16-13    
Topic: Commercials



Matrix's Agent Smith Touts GE's Brilliant Machines

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In an advertising coup like none we've seen in a while -- and a bold move for a conservative brand -- GE hooked up with Hugo Weaving who once again donned his shades and Agent Smith suit from the Matrix movies.

The ad, which debuted this past weekend, has Agent Smith walking the hallways of a hospital touting the brilliance of GE software which allows it to "be in many places at the same time" -- all while Agent Smith, himself, appears in many places at once.

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by Steve Hall    Apr-16-13    
Topic: Celebrity, Commercials



K-Mart Helps You Shit(p) Your Pants

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In a classic riff on "shit my pants," K-Mart is out with an ad entitled Ship My Pants. And, yes, that's pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying "shit my pants." Except for the the guy who says "I just shipped the bed."

The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.

The ad touts the brand's new online shipping service.

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by Steve Hall    Apr-12-13    
Topic: Commercials



Progressive Stamps Out 'Rate Suckers' With Snapshot

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This is funny. Hilarious, actually. What would it be like if you were driving down the road and all of a sudden "rate suckers" attacked your vehicle? That's the premise of a new -- and very different -- Progressive Insurance ad created by Arnold Worldwide.

Looking for a stark contrast from its popular Superstore ads, starring Flo, Progressive tapped Director Ruben Fleischer of "Zombieland" and "Gangster Squad" fame for the campaign. The spots feature "rate suckers" latching themselves onto unassuming cars with their mouths--literally sucking the insurance rates of good drivers.

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by Steve Hall    Apr- 9-13    
Topic: Commercials










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