With forthright honesty and humility, a new JCPenney ad acknowledges its missteps over the past year and humbly asks that people give them a second change.
The ad's voiceover says, "It's no secret. Recently, JCPenney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing: to listen to you. To hear what you need to make your life more beautiful. Come back to JCPenney. We heard you. Now, we'd love to see you."
It's not often a brand admits its mistakes but in today's social media-fueled openness, honestly facing challenging situations rather than attempting to sweep them under the carpet is the smart way to go.
In a move which attempts to place the brand apart from and above the Apple vs. Samsung battle, Windows Phone is out with a CP+B-created ad that paints Apple and Samsung users as bickering idiots.
In the midst of a wedding, a man with an "enormous phone" blocks the view of an iPhone user. A middle aged woman instructs Siri to search for "one trick pony" and a Samsung user responds, "Aren't you a little young to have an iPhone?"
Fitzgerald and Co. has created a beautifully innocent commercial for Coke which will air during the NBA playoffs. The spot, which follows the growing closeness of two teens as they spend the day together at an amusement park, is a welcome return to a time when simply spending time with one another was enough.
There's never a knowing wink or hint of anything more than the wonder of budding young love. It's almost shocking in this day and age of instant gratification and a certain rush to grow up before one has even had a chance to experience childhood.
Thank you, Coke. Thanks you, Fitzgerald and Co.
Un-fucking-believable! In just a few short weeks, we have a dirty word trend. Yes, people. It all started with Kmart's Ship My Pants. Then Fresh & Easy joined in with f&easy. And now we have Del Taco' UnFreshingBelievable.
Created by Camp + King, this Green Dot Films-produced commercial aims to convince people Del Taco really does make its tacos with real chicken, real cilantro and real, slow-cooked beans. Who knew? Un-fucking-believable, people!
If this Allied Irish Bank ad were just in the usual fashion with some expensive camera, it wouldn't be news. But because it was shot using an iPhone 5, suddenly it's a big deal. But that can't change the fact the ad is still a boring bank ad.
The spot is simple landscape imagery shot from a moving train. Not that there's anything wrong with landscape shots but the ad isn't really all that captivating.
Of the work, Rothco Creative Director Damian Hanley said, "It was a big decision to shoot the ads on the iPhone. But once we did some preliminary tests, we knew that they were able to deliver high quality footage." Via.
Slightly similar to Kmart's recent Ship My Pants word play comes this Ignited-created work for Fresh & Easy. A music video entitled f&easy (yes, it is supposed to sound like what you think it sounds like) touts the brand's, well, fresh and easy approach to groceries. The song was written by Tony Award winning composer Jeff Marx and Julian Hornik.
It's a catchy enough ditty but nowhere near as hilarious as Kmart's Ship My Pants. The actors, however, are far easier on the eyes.
Additional campaign elements will include online, radio, outdoor, TV and mobile.
Remember back in 2009 when BETC came out with Roller Babies for Evian? Well you should. The video, which featured a bunch of babies rocking out on roller skates, garnered upwards of 90 million views.
Now, BETC, along with help from We Are From LA, is out with a bit of a reprise. This time, it's all about getting down with your inner baby and how it's not really a bad thing to "live young" every once in a while.
Men will do anything for a beer. In America, it's usually something stupid like hiding it in a giant fake swiss cheese so the ladies won't find it. But when it comes to Belgian beer Jupiler, men don't pussy foot around. No they team up for some macho, Chuck Norris-like action to get what they feel they rightfully deserve. Even if what happens in this ad amounts to stealing.
But let's not quibble, the ad is a welcome detour from what has become America's embarrassingly pansy ass male beer drinker -- or at least the pansy ass picture of men painted by American advertising agencies.
In an advertising coup like none we've seen in a while -- and a bold move for a conservative brand -- GE hooked up with Hugo Weaving who once again donned his shades and Agent Smith suit from the Matrix movies.
The ad, which debuted this past weekend, has Agent Smith walking the hallways of a hospital touting the brilliance of GE software which allows it to "be in many places at the same time" -- all while Agent Smith, himself, appears in many places at once.
In a classic riff on "shit my pants," K-Mart is out with an ad entitled Ship My Pants. And, yes, that's pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying "shit my pants." Except for the the guy who says "I just shipped the bed."
The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.
The ad touts the brand's new online shipping service.