Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.
Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.
Money Shot, Butchered
May 8, 2005: When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.
May 6, 2007: With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.
Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.
See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.
The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.
Thirsty for more? See more McCain and Obama ads.
- Doritos is holding another CGM contest for the Super Bowl. Ooh, but there's a twist: win $1 million if your spot becomes the FIRST EVAR! consumer-generated ad to take No. 1 in USA Today's Ad Meter. (Here's what won last year.) Entries welcome 'til November 16.
- Given that people and dinosaurs walked the earth at the same time,* it's totally probable dinosaurs caught the social media bug from its Homo sapien homies. Isn't Facebook, like, 200 million years old or something?
- Bill Gates in a condom ad! No, not really, but that penis makes a resonant impression.
Back in the day, there was a football player named Joe Namath. Perhaps you've heard of him? No? Well, he was the man back when men were men and football was football. Anyway, he "stars" in a new commercial hyping the New York Jets Coaches Club and the new Jets stadium which is set to open in Fall 2010.
Watch closely. Looks like Namath got a new haircut.
Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.
These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could.
Giving the New and Improved! Ask.com a promotional kick, Hanft Raboy & Partners personified the nagging questions that sit fussing in the back of our heads -- or, in this case, on our shoulders.
Watch as an elephantine nag weighs down an inquisitive 8th-grade boy. Here, a cop contemplates where to meet cool girls. And in our favourite spot, a pregnant woman wonders, "Can I eat eggs, clams and crab legs?" -- through an elderly Indian man.
Each question-asker accentuates its host's musings in a slightly tone-deaf way, imbuing the spots with quirky charm. And the tagline ensures we know exactly what each shoulder-bound burden represents: "Get the best answers to all your nagging questions."
I don't know why it would matter, but the Minnesota State Lottery seems to think a longer lotto game would dramatically lengthen the thrill of (possibly) winning.
To promote the new Print-N-Plays, Colle+McVoy launched three spots that depict ecstatic lottery-playing moments in slow-mo. Nice touch with the dramatic score.
See Coach, Librarian and Slacker.
Here's "Life Story," a spot by IBD Brands for the Panasonic Lumix camera. It's narrated by a guy trying to capture meaningful moments of his life -- except the most crucial factor (his face) keeps getting cut out. Hence the need for a Lumix, which sports a wide-angle lens.