Sometimes We Have to Get Lost to Find Ourselves

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Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.

These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could.

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by Steve Hall    Oct- 8-08    
Topic: Best, Campaigns, Celebrity, Commercials



Ask.com Puts a Face on the 'Nagging Question'

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Giving the New and Improved! Ask.com a promotional kick, Hanft Raboy & Partners personified the nagging questions that sit fussing in the back of our heads -- or, in this case, on our shoulders.

Watch as an elephantine nag weighs down an inquisitive 8th-grade boy. Here, a cop contemplates where to meet cool girls. And in our favourite spot, a pregnant woman wonders, "Can I eat eggs, clams and crab legs?" -- through an elderly Indian man.

Each question-asker accentuates its host's musings in a slightly tone-deaf way, imbuing the spots with quirky charm. And the tagline ensures we know exactly what each shoulder-bound burden represents: "Get the best answers to all your nagging questions."

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Deflated Wallets Could Use Some Optimism. Hey, How 'Bout Longer Lotto?

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I don't know why it would matter, but the Minnesota State Lottery seems to think a longer lotto game would dramatically lengthen the thrill of (possibly) winning.

To promote the new Print-N-Plays, Colle+McVoy launched three spots that depict ecstatic lottery-playing moments in slow-mo. Nice touch with the dramatic score.

See Coach, Librarian and Slacker.

by Angela Natividad    Oct- 8-08    
Topic: Campaigns, Commercials, Promotions, Television



Because the Complete Picture Should Include You

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Here's "Life Story," a spot by IBD Brands for the Panasonic Lumix camera. It's narrated by a guy trying to capture meaningful moments of his life -- except the most crucial factor (his face) keeps getting cut out. Hence the need for a Lumix, which sports a wide-angle lens.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Commercials, Television



Word Is, Fine Fabric Should Get You High

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In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.

They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."

Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."

That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Holographic Hotties Help Drivers in Need

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Sometimes driving alone and all the mind wandering that comes with it can be a therapeutic experience. Other times it can just suck, be boring or make you want to fall asleep. Driver Assist Connect, a gadget that projects a holographic image to the passenger seat of your car aims to keep you company, keep you awake and, in your absence, help prevent people from stealing your car.

The product could come in handy when driving to work alone allowing one to scoot down the less jammed, two-per-vehicle express lane. It could also cause problems when inadvertently switched on while driving past one's significant other. Or, conversely, it could aid in the creation of jealousy, an occasional but much-needed card in the relationship game.

The ads themselves are of the cheesy infomercial variety variety; poorly acted, oddly scripted and produced with the finesse of a sledgehammer.

by Steve Hall    Oct- 7-08    
Topic: Commercials, Strange



Badonkadonk. Badinkadink. Hungry Yet? Oddly, I Am

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What would happen if a Thickburger jumped into a cold swimming pool? "Shrinkage" -- one ad among many for Hardee's Little Thickburger. Despite its focus on (small) size, (wide) breadth and general meatiness, it is radically devoid of gigantic titty jokes or other innuendos.

Each spot sports its own overly cute Thickburger-vs-Little-Thickburger comparison and ends with the same glib line: "It's a Thickburger, but little."

If Daria ever went into advertising, a slogan like that would've been her magnum opus.

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by Angela Natividad    Oct- 7-08    
Topic: Brands, Campaigns, Commercials, Television



Ask.com: Dolla Make You Holla!, Political A-Listers, Blogging sans Byline, Gyro's Self-Aggrandizing Promotional Oeuvre

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- A handful of rich-ass celebrities use reverse psychology to cajole MySpace users into voting. What, does Jennifer Aniston not do it for you? Maybe Leonardo DiCaprio's poverty-ridden excuse for a blog will.

- The wife of David Warthen, founder of Ask.com, is facing tax evasion charges on money she made while working as a hooker to pay for law school.

- Three thought-provoking reasons not to blog anonymously if you're gonna blog at all.

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KFC Craves, Smirnoff Mixes, CPB Rolled, Kiplingers Tours

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- In a bid to woo former CP+B client Pearl Izumi, Boulder agency Karsh/Hagan launched a poster campaign slamming agencies that drop smaller clients for bigger ones.

- With "silent" ad, KFC offers $20,000 to the United Nations World Food Program if presidential candidates address the issue of world hunger during the debate Tuesday in Nashville.

- Smirnoff is out with a new commercial which has two trapeze artists making a drink in mid air while performing at the circus.

- Kiplinger's Personal Finance magazine has joined the National Association of Personal Financial Advisors Consumer Education Foundation and TD AMERITRADE Institutional to launch the Your Money Bus Tour.

by Steve Hall    Oct- 6-08    
Topic: Agencies, Cause, Commercials, Events



Bigger, Fuller, Bouncier ... Double-Breasted Burgers.

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Nobody ever tires of a transparent double entendre, right?

Bearing that wisdom in mind, Nando's released an ad where a blonde ditz flags down a waitress because her burger didn't come with chips. (That's British talk for "fries.")

"They're on your plate," the waitress points out.

"No they're not," the hungry hippo blasts back.

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by Angela Natividad    Oct- 6-08    
Topic: Bad, Brands, Commercials, Strange, Television, Video










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