Bulgarian Ad Objectifies Woman, Reduces Her to Pair of Melons


Belgian born Peter Forret, who recently took a trip to Bulgaria, noticed an ad campaign for Mastika, an aphrodisiac used as an ingredient in mixed drinks or in the yogurt drink Ayran. He remarked the standard of advertising in Bulgaria appears to be far different than that of his home country, Belgium.

The print campaign employs visuals of scantily clad women foisting their curvaceous features towards the viewer. A commercial has two guys ogling a girl who passes them by on the beach and casts a shadow on the sand suggesting a figure of, shall we say, larger than normal proportions. Sadly, the commercial employs the tired, much over used male arousal tactic.

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by Steve Hall    Oct-14-08    
Topic: Campaigns, Commercials, Racy, Strange, Worst

Ball of String Captures Moment of Love


Oh wow. This ad, capturing the precious moment between two people when they decide to ask and answer one of life's biggest questions which, in a big way, will determine how they live the rest of their lives together, is, by far, one of the best we've seen.

With nothing but a ball of string and some ingenuity, one man expresses his eternal love for the woman of his dreams. Love does, indeed, rock.

Created by The Richards Group for Zales, this commercial features music created specifically for the ad by Robert Francis. The song is entitled Don't Forget Love and was produced by PrimalScream Music Creative Director and EVP Nicole Dionne.

by Steve Hall    Oct-14-08    
Topic: Best, Commercials, Creative Commentary

Celebs, Scribbles, Gap Try Stimulating Youth Vote


What better way to get self-conscious Millennials to the ballot than with a bunch of celebs being gratuitously cool, slightly ironic and occasionally almost (but not quite!) deep?

Look, look, it's Bill Maher in a blazer, prattling about elitists. It ends with "Vote for BBQ" -- except BBQ is written in a Mad Libs sorta way, so you know the "vote for" is open to whatever motivation, however bizarre or irrelevant, you've got.

Because hey, that's democracy.

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Nike Gets Good, Bad and Ugly


Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.

Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.

by Steve Hall    Oct-13-08    
Topic: Brands, Commercials, Good

Friday Opinion: Nike Butchers Tiger Woods 16th Hole Moment

Money Shot, Butchered

May 8, 2005: When Tiger Woods made that famous 16th hole shot, leaving the Nike golf ball hanging on the edge of the cup, swoosh visible for two long seconds before dropping in, the ad industry speculated wildly over over how Nike would turn this moment into a commercial. Well, three weeks passed, nothing was released and the industry gave up hope. In the meantime - actually, the day the shot occurred, Joe Jaffe, pointed out this perfect opportunity for Nike and created a spec spot on his own. Simply and without un-necessary editorializing, Jaffe's version illustrated the miraculous moment and ended quietly with "Just do it." It took a fantastic sporting moment, which needed no additional explanation, and commercialized it beautifully.

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by Steve Hall    Oct-10-08    
Topic: Brands, Commercials, Opinion

Friday Best: The Faster the Speed, The Bigger The Mess


May 6, 2007: With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message.

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by Steve Hall    Oct- 9-08    
Topic: Best, Cause, Commercials

Campaign Ads Get Ugly as Nov. 4 Draws Near


Following their Tuesday debate, both Obama and McCain's campaigns have released ads riffing off something the other person said. Well, that's not completely true. Both ads appear to revolve entirely around Obama, actually.

See McCain call Obama not presidential. See Obama accuse McCain of wanting to tax businesses for health care coverage.

The usual down-to-the-wire campaign crap, but I prefer how Obama's positioned himself as the calm guy who elucidates muddy slogans. McCain, as always, pulls the fear card.

Thirsty for more? See more McCain and Obama ads.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Commercials, Political, Television

Doritos Whores for Entries (Again), Dinosaurs Explain Facebook, Advertising's Trojan Horse, Shilling American Foreign Policy


- Doritos is holding another CGM contest for the Super Bowl. Ooh, but there's a twist: win $1 million if your spot becomes the FIRST EVAR! consumer-generated ad to take No. 1 in USA Today's Ad Meter. (Here's what won last year.) Entries welcome 'til November 16.

- Given that people and dinosaurs walked the earth at the same time,* it's totally probable dinosaurs caught the social media bug from its Homo sapien homies. Isn't Facebook, like, 200 million years old or something?

- Bill Gates in a condom ad! No, not really, but that penis makes a resonant impression.

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by Angela Natividad    Oct- 9-08    
Topic: Commercials, Online, Opinion, Strange, Video

Joe Namath (Or Not) Hypes New Jets Coaches Club


Back in the day, there was a football player named Joe Namath. Perhaps you've heard of him? No? Well, he was the man back when men were men and football was football. Anyway, he "stars" in a new commercial hyping the New York Jets Coaches Club and the new Jets stadium which is set to open in Fall 2010.

Watch closely. Looks like Namath got a new haircut.

by Steve Hall    Oct- 8-08    
Topic: Celebrity, Commercials

Sometimes We Have to Get Lost to Find Ourselves


Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work.

These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could.

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by Steve Hall    Oct- 8-08    
Topic: Best, Campaigns, Celebrity, Commercials

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