Word Is, Fine Fabric Should Get You High

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In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.

They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."

Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."

That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Holographic Hotties Help Drivers in Need

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Sometimes driving alone and all the mind wandering that comes with it can be a therapeutic experience. Other times it can just suck, be boring or make you want to fall asleep. Driver Assist Connect, a gadget that projects a holographic image to the passenger seat of your car aims to keep you company, keep you awake and, in your absence, help prevent people from stealing your car.

The product could come in handy when driving to work alone allowing one to scoot down the less jammed, two-per-vehicle express lane. It could also cause problems when inadvertently switched on while driving past one's significant other. Or, conversely, it could aid in the creation of jealousy, an occasional but much-needed card in the relationship game.

The ads themselves are of the cheesy infomercial variety variety; poorly acted, oddly scripted and produced with the finesse of a sledgehammer.

by Steve Hall    Oct- 7-08    
Topic: Commercials, Strange



Badonkadonk. Badinkadink. Hungry Yet? Oddly, I Am

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What would happen if a Thickburger jumped into a cold swimming pool? "Shrinkage" -- one ad among many for Hardee's Little Thickburger. Despite its focus on (small) size, (wide) breadth and general meatiness, it is radically devoid of gigantic titty jokes or other innuendos.

Each spot sports its own overly cute Thickburger-vs-Little-Thickburger comparison and ends with the same glib line: "It's a Thickburger, but little."

If Daria ever went into advertising, a slogan like that would've been her magnum opus.

more »

by Angela Natividad    Oct- 7-08    
Topic: Brands, Campaigns, Commercials, Television



Ask.com: Dolla Make You Holla!, Political A-Listers, Blogging sans Byline, Gyro's Self-Aggrandizing Promotional Oeuvre

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- A handful of rich-ass celebrities use reverse psychology to cajole MySpace users into voting. What, does Jennifer Aniston not do it for you? Maybe Leonardo DiCaprio's poverty-ridden excuse for a blog will.

- The wife of David Warthen, founder of Ask.com, is facing tax evasion charges on money she made while working as a hooker to pay for law school.

- Three thought-provoking reasons not to blog anonymously if you're gonna blog at all.

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KFC Craves, Smirnoff Mixes, CPB Rolled, Kiplingers Tours

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- In a bid to woo former CP+B client Pearl Izumi, Boulder agency Karsh/Hagan launched a poster campaign slamming agencies that drop smaller clients for bigger ones.

- With "silent" ad, KFC offers $20,000 to the United Nations World Food Program if presidential candidates address the issue of world hunger during the debate Tuesday in Nashville.

- Smirnoff is out with a new commercial which has two trapeze artists making a drink in mid air while performing at the circus.

- Kiplinger's Personal Finance magazine has joined the National Association of Personal Financial Advisors Consumer Education Foundation and TD AMERITRADE Institutional to launch the Your Money Bus Tour.

by Steve Hall    Oct- 6-08    
Topic: Agencies, Cause, Commercials, Events



Bigger, Fuller, Bouncier ... Double-Breasted Burgers.

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Nobody ever tires of a transparent double entendre, right?

Bearing that wisdom in mind, Nando's released an ad where a blonde ditz flags down a waitress because her burger didn't come with chips. (That's British talk for "fries.")

"They're on your plate," the waitress points out.

"No they're not," the hungry hippo blasts back.

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by Angela Natividad    Oct- 6-08    
Topic: Bad, Brands, Commercials, Strange, Television, Video



Solo Strong Beer Says Little People Are Half As Good As Regular People

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So...does strapping a midget...oh, damn, that's not the right word...a little person to the front of a man who then, with the help of the little person, hurls a shot which beats a 1973 record make the man one and and a half times the man he already is? According to Solo Strong beer, the answer is yes.

All of this raises a very important question; Does Solo Strong beer thing midgets, sorry, little people are half as good as "regular" people? Apparently so since advertising is, as we all know, the bastion of truth and enlightened thought, right?

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by Steve Hall    Oct- 5-08    
Topic: Bad, Commercials, Strange



Josh Hartnett Does the Giorgio Armani Fragrance Thing

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From SelectNY and Anonymous Content comes this new commercial for Giorgio Armani's Diamonds for Men. The ad features Josh Hartnett doing what people like Josh Hartnett do in fragrance commercials; drive classic cars, dress classically, work the crowd at a retro Hollywood event, act like a star and, well, say nothing.

more »

by Steve Hall    Oct- 3-08    
Topic: Brands, Celebrity, Commercials



Boobs Sell Everything, Right? Why Not Insurance?

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Is there anything more boring than insurance? You need it but it's one of the most unsexy things in this world. OK, so it's not like it hasn't been done before but this latest ad for Trident Insurance hides nothing and doesn't apologize for anything when, for a full minute and a half, it foists upon us nothing more than a bunch of women in white bikinis jumping up and down while the camera focuses on their jiggling (in slow motion, of course) breasts.

That's it. That's all there is to this commercial. There's nothing else to write about it other than, perhaps, an analysis of bikini style, breast size or fake or not commentary. And since Adrants is a serious publication covering the advertising industry, not sex, you really don't want want to read about all that, right?

by Steve Hall    Oct- 3-08    
Topic: Commercials, Racy



Life without Healthcare is Like Going Commando

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Here's a comparison that's never been made before: lack of health insurance is like walking around with your bare ass showing.

May explain why down-and-out celebrities go pantyless so often. Could they be crying for help? "I'm uninsured, please pity me."

By the campaign for Jim Slattery of Kansas, who's running for US Senate.

by Angela Natividad    Oct- 3-08    
Topic: Campaigns, Commercials, Online, Political, Television










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