Pay-As-You-Go Service Compared to Grocery Store Grabber Game

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European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber."

In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.)

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Android Unveiled, Candystand Sold, Teachers Targeted, Flat Screens for Fiesta

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- T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc.

- Wieden and Starbucks break up.

- Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in.

- Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging."

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No, No, Not Too Many Sharks at Boca. Lately.

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Here's an extended version of the American Express Travel ad that aired during the Emmy Pre-Show. In it, Martin Scorsese gives Tina Fey the hard sell on Boca Raton. It's the kind of thing we might characterize as funny, even if we didn't really watch it, just because it involves an awkward timeshare situation and Scorsese prattling -- almost, it seems, without end.

"There's a possibility of nine days -- not consecutive -- near the end of August, beginning of September." I like how he asks her to make the check out to "Cash."

By Ogilvy for American Express.

Take note, CP+B: In the realm of advertising, Scorsese's like the Seinfeld for a live-in-HD, less corny generation. His AmEx work aside, see what he did for Freixenet last year. (Seinfeld occasionally still does work for AmEx too, but it's all got a datedness to it.)

by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Commercials, Online, Television



In Case You Ever Wondered Whether Cancer Has Feelings...

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...it does, and they don't wish you well.

Time has taught me to look forward to French PSAs, whose entertainment value outpaces (often dire) American counterparts while maintaining a lighter, friendlier feel.

This French PSA for colon cancer is less action-packed than the AIDS PSAs we've been so stuck on. Like a rerun of Osmosis Jones, the :30 spot takes users on an animated trip inside an apparently-healthy man's body, where a grinning cancer cell waits, eager to wreak havoc and whatnot.

Its object is to convince men over 50 to get tested for colon cancer -- which, if caught early, can in most cases (the ad says nine out of 10) be cured. Launched by the National Cancer Institute, it airs from September 14-October 8 across most major French stations.

by Angela Natividad    Sep-22-08    
Topic: Campaigns, Cause, Commercials, Television



New Ads Say Corn Syrup's OK in Moderation

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There's something crude and flippant about these new ads by the Corn Refiner's Association, which have begun advertising to undo all the bad PR surrounding high fructose corn syrup.

In one spot, a mother casually accuses another of not caring what her kids eat; in another, an uptight boyfriend insinuates his girlfriend doesn't love him because she's offered him an artificially sweetened Popsicle.

Both the girlfriend and the accused mom get the last word in the end. Turns out the corn syrup Nazis don't know why it's bad, and are apparently only following an invisible crowd of lemmings informed by, who knows, the nasty nasty liberal media.

Each spot ends with "You're in for a sweet surprise!" and guides users to SweetSurprise.com, which sports a gigantic, disarmingly fresh ear of (as-yet-unrefined?) corn.

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by Angela Natividad    Sep-19-08    
Topic: Bad, Brands, Campaigns, Commercials, Online, Strange, Television



PCs Wear Many Hats, and Suits, and Some Wear Glasses, or Don't

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"I'm a PC and I sell fish!"

Say what you will about the Microsoft/Seinfeld ad campaign (or "Phase I" of a grander design), it's hard not to like these fresh-out "I'm a PC" ads.

The spots -- quirky, friendly and feel-good -- debuted last night during The Office. See all three below.

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A Fantastic Show -- if the Title Sequence is Anything to Go By

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Crush/Toronto, the fine folk that produced the promo work for Douglas Coupland's The Gum Thief (kicking off our love affair with his books), partnered with Blok Design/Mexico City to produce the opening title sequence for Arte en Construccion.

The latter is a Mexican TV program that "[examines] the creative process of leading artists in Mexico."

The score is playful, almost exploratory; the visuals are well-shot and deliciously tactile: grains of sand, vibrant pink against dull landscapes, thread being manipulated between metal points. Thankfully, it's also short, so you can enjoy all its charms without holding that wry grin for over a minute.

by Angela Natividad    Sep-18-08    
Topic: Commercials, Good, Television, Trends and Culture



'Why Are These Women So Happy?'

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Because they're spraying on their pantyhose.

But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.

Thanks to MTLB for the find.

by Angela Natividad    Sep-18-08    
Topic: Brands, Commercials, Specialty, Strange, Television



Mortal Coil Be Damned, There's a Popcorn Bowl at Stake!

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On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.

Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!

But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.

To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).

Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.

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Jungle at the Opera, Paddington Bear Poisons Guests, Millennial Girl Destroys America

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- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.

- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.

- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.

- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.

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