A Fantastic Show -- if the Title Sequence is Anything to Go By

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Crush/Toronto, the fine folk that produced the promo work for Douglas Coupland's The Gum Thief (kicking off our love affair with his books), partnered with Blok Design/Mexico City to produce the opening title sequence for Arte en Construccion.

The latter is a Mexican TV program that "[examines] the creative process of leading artists in Mexico."

The score is playful, almost exploratory; the visuals are well-shot and deliciously tactile: grains of sand, vibrant pink against dull landscapes, thread being manipulated between metal points. Thankfully, it's also short, so you can enjoy all its charms without holding that wry grin for over a minute.

by Angela Natividad    Sep-18-08    
Topic: Commercials, Good, Television, Trends and Culture



'Why Are These Women So Happy?'

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Because they're spraying on their pantyhose.

But wait! -- don't stop at aerosol hosiery. Think bigger. Think self-adhering panties. Introducing the NYCE G strapless G-string, part of a life-changing liaison between Nyce Legs -- the spray-on pantyhose people -- and Shibue Couture. Helping you look your sexy best.

Thanks to MTLB for the find.

by Angela Natividad    Sep-18-08    
Topic: Brands, Commercials, Specialty, Strange, Television



Mortal Coil Be Damned, There's a Popcorn Bowl at Stake!

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On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.

Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!

But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.

To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).

Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.

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Jungle at the Opera, Paddington Bear Poisons Guests, Millennial Girl Destroys America

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- Hyundai and Goodby Silverstein & Partners are breaking up. Yeah, it's such a tragedy.

- Tokyo Agency brought the jungle to Paris's Opera Garnier to promote Guerlain Homme, a fragrance for the testosterone-soaked wild animal in you. That's cool and all, but I wonder if the wrist-spritzing preppies in suits didn't send a mixed message. Merci to in:fluencia for passing this along.

- Speaking of France, one Languedoc vintner launched a saucy new label: Le vin du merde (Shit Wine). For optimum psychological fuckery, serve with dark chocolate cake.

- Childhood icon Paddington Bear sneaks Marmite into egg sandwiches during his birthday party. Surprise! All the guests gasp and gag. Wonderful stuff by DDB.

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Richard Simmons the New 'Go to Guy' For Commercials

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OMFG. Poor Richard Simmons. The dude has been reduced to nothing more than a one line joke for advertisers to toy with as they please. He was run over in a Bridgestone Super Bowl commercial and now he's accosting women in a grocery store screaming at them for even thinking about enjoying delicious goodies such as key lime pie, Boston cream pie and strawberry shortcake.

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by Steve Hall    Sep-18-08    
Topic: Bad, Celebrity, Commercials



More Hygiene Faux-Pas from Your Business Hotel of Choice!

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In Extended Stay Hotels' latest ad, a sizable breeze blows out of clients' asses, effectively enabling them to slam doors from 10 feet away. The premise is, Extended Stay Hotel will make you just that comfortable.

More coherent than its last effort, where a girl wanders around licking stuff. I respect that ESH will make you feel comfortable enough to pass gas, but do I want to be in the building when everybody's sharing what their insides smell like?

Just the thought of strangers ambling about in robes, passing gas and licking shit ... ugh, I wish I hadn't just had Chee-Tos. Way to turn tummies, Toy/New York.

by Angela Natividad    Sep-18-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



Crispin Exchanges MSFT/Seinfeld Ads for Potentially Worse Idea

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Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.

In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)

According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."

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Man's Obsession With Breasts Harnessed For Good Cause

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Just what is it with man's obsession with the female breast? OK, that's a stupid question with no logical answer and attempting to assign some sort of intelligent explanation would be a pointless endeavor and an embarrassment to man(and I do mean man in this case)kind. So let's not and just enjoy these two new Partners Film-produced breast obsession-related commercials from Toronto's John St. for Rethink Breast Cancer's Fashion Targets Breast Cancer campaign.

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by Steve Hall    Sep-17-08    
Topic: Cause, Commercials, Good



Suzuki Will Do Whatever it Takes to Bamboozle You into a Driver Seat

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Even sabotage your car, just so you'll accept one of its new models.

Also see "Pinned," where a girl wanders into a parking lot to find her car sandwiched into oblivion -- just in time for a Suzuki rep to hand her the keys to a 2009 Suzuki SX4 Sedan.

Both ads are part of Suzuki's deliciously desperate "Whatever it Takes" campaign by john st. Given that Suzuki vehicles aren't known for their inherent awesomeness (unless you live in Lebanon), the company might wanna rethink this approach.

by Angela Natividad    Sep-17-08    
Topic: Brands, Campaigns, Commercials, Television



'The Fundamentals of Our Economy Are Strong.'

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John McCain makes another one of those verbal oopsies (see a previous noteworthy soundbite) and Team Obama wastes no time whipping an ad around it. Bonus points for mentioning the Lehman Brothers collapse. Way to be timely!

Feels like dirty press to me. Our economy's shit, but it's not a lost cause, and I think that's what McCain wanted to highlight. You cannot save a lost cause.

Still, a fellow blogger points out, "running the economy from a defensive mindset like that is different than having a vibrant economy." McCain's a defense guy for sure -- and defense usually implies lack of leverage. You're trying to protect what's left, not win new ground.

Even so, are we all in agreement that a vibrant economy can be manufactured with Extra-Strength Hope Serum?

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Commercials, Online, Political










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