Last week Arnold Worldwide launched several new PSAs for City Year, an organization of 17 to 24 year olds with diverse background who mentor, tutor, clean up neighborhoods and generally do good things.The spots are full of "we are change"-iness but that's to be expected from an organization that's out to, well, change things.
The spots were shot by Redtree Productions documentary filmmaker Josh Seftel who's received his fair share of independent film awards. All the spots can be seen at the City Year website here.
- BMW's holding a media review worth $155 million.
- Remember Memento? Imagine if it were an ad for Sony Ericsson.
- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.
- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.
- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.
- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.
- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.
Think the Brits are stuffy? You don't know the half of it. See a bunch of disgruntled British housewives protest against a man accused of "polygameat" -- the practice of eating more than one meat in a burger.
By Crispin Porter + Bogusky for Burger King's Meat Beast Whopper. Sorta reminds me of that meatatarian thing Wendy's is promoting.
Ohmigosh. Is flesh-eating finally cool again? Because I could use some gazelle, garnished with pepperoni and a side of fried chicken strips. Dipped in lamb's blood.
In the latest TV spots for its McCafe label, McDonalds surrenders the art house crowd to Starbucks -- and liberates the crusty, football-loving Joes that never quite fit in.
This ad starts with two guys in a typical cafe scene, reading books and sipping coffee out of wide cups. One haughtily asks, "Did you hear McDonald's has cappuccinos now?"
Everyone's had a crush on a co-worker. Just ask The Daily Ad Biz who's on a lovestruck conquest for the Pretty AE. To aid in the lovelorn's expression of crush-worthy giddiness, Whitecoulls offers the geek a chance to stand out in the crowd by affixing little something special to her going away card.
Once again, Verizon positions dads as blithering, socially-inept idiots. Oh, but they did something new this time. They included moms. Kudos! Equal opportunity idiocy from a company that can get away with it because, despite their idioct, they do have the best coverage and who wants to be left off the grid when you need your eighties music fix?
Thanks McCann Erikson.
In its latest TV campaign, Jimmy John's, America's Sandwich Delivery Experts, relieves tense situations with foot-longs and smiling delivery men. (Actually not a bad idea.)
The company is mostly midwest-based, and its ads are friendly and earnest -- deeply mid-western? -- even if not wildly original. The Bomb spot did make me laugh, but the effort overall only felt so-so.
While sandwich delivery may not really resolve hostage situations or smooth out an explosive case of nerves, I guess it could calm screaming schoolchildren. For half an hour.
Ads by The Ad Store.
- Strawberry Frog's Scott Goodson looks back upon the agency's move to New York and why it was the right thing to do.
- Are you a Hot Mom? If so, send your Facebook profile over to Yianna Garcia who's created a Facebook group and will highlight your hotness on the group.
- Wanna flirt with the hottie at the end of the bar? Ecast and LocaModa can help with its interactive network.
- Buddy Media's BuddyBrain is the social control system responsible for managing campaign intelligence and app-vertisement behavior in a social world. The BuddyBrain is split into four essential lobes: Project Center, Intelligence Center, Social Wire and Reference Tools. Um, whoa.
- Fallon London remixes the Cadburry Gorilla commercial to the tune of Bonnie Tyler's Total Eclipse of the Heart.
- And, yes. It's the new iPod Nano commercial. Apple's calling it the Nano Chromatic now.
Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.
What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:
o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!
Samsung partnered with the NFL to bring football fandom to the big screen. See a couple of the TV ads, lengthened for the 'net, at That's How I See It. A spot I've seen often is the one where a dad gives his son a Vikings helmet, heirloom-style, to wear while watching TV.
In general I feel like we've seen too much of this kind of thing before. (See fans! Fans like you! Fetch wallet!) But if you feel closely affiliated with a certain football team, maybe getting recognized by a big brand always feels fresh. Kinda like how I feel every time a rapper shouts my area code into a mic.