In the latest TV spots for its McCafe label, McDonalds surrenders the art house crowd to Starbucks -- and liberates the crusty, football-loving Joes that never quite fit in.
This ad starts with two guys in a typical cafe scene, reading books and sipping coffee out of wide cups. One haughtily asks, "Did you hear McDonald's has cappuccinos now?"
Everyone's had a crush on a co-worker. Just ask The Daily Ad Biz who's on a lovestruck conquest for the Pretty AE. To aid in the lovelorn's expression of crush-worthy giddiness, Whitecoulls offers the geek a chance to stand out in the crowd by affixing little something special to her going away card.
Once again, Verizon positions dads as blithering, socially-inept idiots. Oh, but they did something new this time. They included moms. Kudos! Equal opportunity idiocy from a company that can get away with it because, despite their idioct, they do have the best coverage and who wants to be left off the grid when you need your eighties music fix?
Thanks McCann Erikson.
In its latest TV campaign, Jimmy John's, America's Sandwich Delivery Experts, relieves tense situations with foot-longs and smiling delivery men. (Actually not a bad idea.)
The company is mostly midwest-based, and its ads are friendly and earnest -- deeply mid-western? -- even if not wildly original. The Bomb spot did make me laugh, but the effort overall only felt so-so.
While sandwich delivery may not really resolve hostage situations or smooth out an explosive case of nerves, I guess it could calm screaming schoolchildren. For half an hour.
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- Strawberry Frog's Scott Goodson looks back upon the agency's move to New York and why it was the right thing to do.
- Are you a Hot Mom? If so, send your Facebook profile over to Yianna Garcia who's created a Facebook group and will highlight your hotness on the group.
- Wanna flirt with the hottie at the end of the bar? Ecast and LocaModa can help with its interactive network.
- Buddy Media's BuddyBrain is the social control system responsible for managing campaign intelligence and app-vertisement behavior in a social world. The BuddyBrain is split into four essential lobes: Project Center, Intelligence Center, Social Wire and Reference Tools. Um, whoa.
- Fallon London remixes the Cadburry Gorilla commercial to the tune of Bonnie Tyler's Total Eclipse of the Heart.
- And, yes. It's the new iPod Nano commercial. Apple's calling it the Nano Chromatic now.
Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.
What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:
o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!
Samsung partnered with the NFL to bring football fandom to the big screen. See a couple of the TV ads, lengthened for the 'net, at That's How I See It. A spot I've seen often is the one where a dad gives his son a Vikings helmet, heirloom-style, to wear while watching TV.
In general I feel like we've seen too much of this kind of thing before. (See fans! Fans like you! Fetch wallet!) But if you feel closely affiliated with a certain football team, maybe getting recognized by a big brand always feels fresh. Kinda like how I feel every time a rapper shouts my area code into a mic.
Every country's culture is different from another's but Japan's always has an enjoyable bit of quirk to it which, like any country's culture, makes itself quite evident in its commercials. In this ad from the Japanese Dairy Council, a chalk fight of epic proportion breaks out between a student and a teacher.
Sadly, if this sort of spot was attempted in America, some cause group would rise up and cry inappropriate student/teacher interaction! Too Violent! To...who knows but they's come up with something.
Here's an intriguing bit of information provided to us by Adrants reader Don Russell. Russell notes the use of Amazon's paperless Kindle in a Verizon FiOS commercial which humorously compares a Verizon repairman's installations with a cable guys cancellations. They're all the same, of course.
That's not the intriguing part though. It's the Kindle, which is powered by Sprint's EVDO network that raises the eyebrow. It's not often you see a competitor's product displayed so prominently in an ad. Of course, as self-professed geek Russell notes, it does take a geek to notice these things and most other people - including the props people on the set - simply don't. Still.
I love this commercial. It's for the Mini Clubman. The spot opens on a Tim Burton-esque funeral at which several flies (played by humans) offer up their last word for their fallen friend who met an untimely but sensational (even legendary!) death. Yes, their friend, a hero, died a death bigger than life. How did he die? It would be too much of a spoiler to tell you here. Just watch.
Oh, and why do I love it? because I am a sick, twisted, adolescent-minded person who is easily amused. The work was created by Munich-based Webquerillas. Video production was done by Berlin-based Big Fish and online seeding was done by Vienna-based Knallgrau.