Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.
What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:
o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!
Samsung partnered with the NFL to bring football fandom to the big screen. See a couple of the TV ads, lengthened for the 'net, at That's How I See It. A spot I've seen often is the one where a dad gives his son a Vikings helmet, heirloom-style, to wear while watching TV.
In general I feel like we've seen too much of this kind of thing before. (See fans! Fans like you! Fetch wallet!) But if you feel closely affiliated with a certain football team, maybe getting recognized by a big brand always feels fresh. Kinda like how I feel every time a rapper shouts my area code into a mic.
Every country's culture is different from another's but Japan's always has an enjoyable bit of quirk to it which, like any country's culture, makes itself quite evident in its commercials. In this ad from the Japanese Dairy Council, a chalk fight of epic proportion breaks out between a student and a teacher.
Sadly, if this sort of spot was attempted in America, some cause group would rise up and cry inappropriate student/teacher interaction! Too Violent! To...who knows but they's come up with something.
Here's an intriguing bit of information provided to us by Adrants reader Don Russell. Russell notes the use of Amazon's paperless Kindle in a Verizon FiOS commercial which humorously compares a Verizon repairman's installations with a cable guys cancellations. They're all the same, of course.
That's not the intriguing part though. It's the Kindle, which is powered by Sprint's EVDO network that raises the eyebrow. It's not often you see a competitor's product displayed so prominently in an ad. Of course, as self-professed geek Russell notes, it does take a geek to notice these things and most other people - including the props people on the set - simply don't. Still.
I love this commercial. It's for the Mini Clubman. The spot opens on a Tim Burton-esque funeral at which several flies (played by humans) offer up their last word for their fallen friend who met an untimely but sensational (even legendary!) death. Yes, their friend, a hero, died a death bigger than life. How did he die? It would be too much of a spoiler to tell you here. Just watch.
Oh, and why do I love it? because I am a sick, twisted, adolescent-minded person who is easily amused. The work was created by Munich-based Webquerillas. Video production was done by Berlin-based Big Fish and online seeding was done by Vienna-based Knallgrau.
American Express has this program called Members Project, which funds worthy ventures with $2.5 million. (Members vote to decide who gets the money.) Read all about it.
To promote the program, AmEx used footage from previous ads to produce a montage of famous cardholders like John Cleese, Martin Scorsese, Robert DeNiro, Ellen Degeneres and Jim Henson.
Their achievements are presented as the fruit of childlike desires. Scorsese's "project," for example, was to "tell unforgettable stories"; Degeneres wanted to "encourage people to dance to their own tune." The premise is, these people changed the world with their passion. Got a dream? Maybe you can change it too.
Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider.
More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.
Think only experienced TV spokespeople wield influence? Yeah, Geico agrees. So to supplement the tale of an apparently ordinary customer, it ensured success with an old-school icon: Mrs. Butterworth. (You know, the maternal maple syrup bottle.)
I love how she tosses in that random "hot pancakes" reference. Good stuff by The Martin Agency.
Commercials for IBM's "Go Green" campaign are all over my daytime TV. In the ones I've seen, corporate suits debate the merits of implementing energy-efficient policies. Once they opt to "go green" (usually for financial reasons), a cartoon forest -- complete with cheerful chirping wildlife and a high-pitched chorus -- blossoms around them. The message is that companies going green, whatever the reason, can change the environment for the better.
Style-wise, the effort mirrors a current Truth campaign where reality is also shattered by musical kitsch and doe-eyed cartoons. (Both are liable to make jaded cubicle cogs long for a vatful of hot smoking Dip.)
Who doesn't like a bit of Friday fun? Not that this necessarily counts as fun as opposed to the late night direct response television idiocy it is but, here, we are presented with Tiddy Bear. Yes, Tiddy Bear. It's exactly what it sounds like; a bear to place on your tits. Why? So that the seat belt in your car doesn't give you that annoying separation so often experienced when the shoulder strap creates a canyon between the left and right breast.
One wonders if there's a corresponding Dicky Bear for the guys to help keep their packages from sliding out the bottom of their shorts while enjoying the Tiddy Bear-wearing woman sitting next to them in the car.