Milk Sold in Japan...With Classroom Chalk Fight


Every country's culture is different from another's but Japan's always has an enjoyable bit of quirk to it which, like any country's culture, makes itself quite evident in its commercials. In this ad from the Japanese Dairy Council, a chalk fight of epic proportion breaks out between a student and a teacher.

Sadly, if this sort of spot was attempted in America, some cause group would rise up and cry inappropriate student/teacher interaction! Too Violent! To...who knows but they's come up with something.

by Steve Hall    Sep- 9-08    
Topic: Commercials, Good, Strange, Trends and Culture

Sprint Sneaks Into Verizon FiOS Commercial


Here's an intriguing bit of information provided to us by Adrants reader Don Russell. Russell notes the use of Amazon's paperless Kindle in a Verizon FiOS commercial which humorously compares a Verizon repairman's installations with a cable guys cancellations. They're all the same, of course.

That's not the intriguing part though. It's the Kindle, which is powered by Sprint's EVDO network that raises the eyebrow. It's not often you see a competitor's product displayed so prominently in an ad. Of course, as self-professed geek Russell notes, it does take a geek to notice these things and most other people - including the props people on the set - simply don't. Still.

by Steve Hall    Sep- 8-08    
Topic: Commercials, Strange

MINI Clubman Offers Fly Legendary Death


I love this commercial. It's for the Mini Clubman. The spot opens on a Tim Burton-esque funeral at which several flies (played by humans) offer up their last word for their fallen friend who met an untimely but sensational (even legendary!) death. Yes, their friend, a hero, died a death bigger than life. How did he die? It would be too much of a spoiler to tell you here. Just watch.

Oh, and why do I love it? because I am a sick, twisted, adolescent-minded person who is easily amused. The work was created by Munich-based Webquerillas. Video production was done by Berlin-based Big Fish and online seeding was done by Vienna-based Knallgrau.

by Steve Hall    Sep- 8-08    
Topic: Commercials, Good, Strange

AmEx Uses Member Successes to Ignite Future Ones


American Express has this program called Members Project, which funds worthy ventures with $2.5 million. (Members vote to decide who gets the money.) Read all about it.

To promote the program, AmEx used footage from previous ads to produce a montage of famous cardholders like John Cleese, Martin Scorsese, Robert DeNiro, Ellen Degeneres and Jim Henson.

Their achievements are presented as the fruit of childlike desires. Scorsese's "project," for example, was to "tell unforgettable stories"; Degeneres wanted to "encourage people to dance to their own tune." The premise is, these people changed the world with their passion. Got a dream? Maybe you can change it too.

more »

by Angela Natividad    Sep- 7-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television

Don't Just Be a Man; Be a Pretty Smart Shopper.


Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider.

More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.

by Angela Natividad    Sep- 7-08    
Topic: Best, Brands, Campaigns, Commercials, Online, Strange, Television

Mrs. Butterworth Plays Wingman to Geico Customer


Think only experienced TV spokespeople wield influence? Yeah, Geico agrees. So to supplement the tale of an apparently ordinary customer, it ensured success with an old-school icon: Mrs. Butterworth. (You know, the maternal maple syrup bottle.)

I love how she tosses in that random "hot pancakes" reference. Good stuff by The Martin Agency.

by Angela Natividad    Sep- 7-08    
Topic: Brands, Campaigns, Commercials, Good, Trends and Culture

IBM Loosens Tie, Courts Granola-Chewing Tree Huggers


Commercials for IBM's "Go Green" campaign are all over my daytime TV. In the ones I've seen, corporate suits debate the merits of implementing energy-efficient policies. Once they opt to "go green" (usually for financial reasons), a cartoon forest -- complete with cheerful chirping wildlife and a high-pitched chorus -- blossoms around them. The message is that companies going green, whatever the reason, can change the environment for the better.

Style-wise, the effort mirrors a current Truth campaign where reality is also shattered by musical kitsch and doe-eyed cartoons. (Both are liable to make jaded cubicle cogs long for a vatful of hot smoking Dip.)

more »

by Angela Natividad    Sep- 7-08    
Topic: Brands, Campaigns, Commercials, Television

Tiddy Bear Creates Need For Dicky Bear Companion


Who doesn't like a bit of Friday fun? Not that this necessarily counts as fun as opposed to the late night direct response television idiocy it is but, here, we are presented with Tiddy Bear. Yes, Tiddy Bear. It's exactly what it sounds like; a bear to place on your tits. Why? So that the seat belt in your car doesn't give you that annoying separation so often experienced when the shoulder strap creates a canyon between the left and right breast.

One wonders if there's a corresponding Dicky Bear for the guys to help keep their packages from sliding out the bottom of their shorts while enjoying the Tiddy Bear-wearing woman sitting next to them in the car.

by Steve Hall    Sep- 5-08    
Topic: Commercials, Strange

Dear HSBC: Cinematic Scope Doesn't Compensate for Bad Service


This is HSBC's "Lumberjack" by JWT/London/NYC and production company Gorgeous. At first watch it's like Swiss Family Robinson meets Lord of the Flies, except everybody's grown up and cops ruin all the fun.

more »

by Angela Natividad    Sep- 5-08    
Topic: Brands, Commercials, Online, Television

Bill Gates Divulges Microsoft's 'Moist, Chewy' Future ... to Seinfeld?


In the first ad released by Crispin Porter+Bogusky for Microsoft, Bill Gates and Jerry Seinfeld meet serendipitously at Shoe Circus, a Payless ShoeSource-type store. Seinfeld helps him pick out shoes. Made of pleather. Significant glances are exchanged, immigrants gawk, and churros are shared.

Thus ingratiated with one of the world's richest (and thriftiest?) men, Seinfeld poses the question we'd all ask, given the chance (and a serious case of munchies): "Are they ever gonna come up with something that'll make our computers moist and chewy like cake so we can eat 'em while we're working?"

Gates gives Seinfeld a subtle but sassy little ass-shake to denote "yes."

more »

Featured FREE Resource: