In its continuing quest to transform the tragically unhip into something, well, not quite hip but into something people will at least consider using. Weiden + Kennedy is out with two more commercials illustrating the transformative powers of Old Spice Swagger (seriously? Swagger?). One features Brian Urlacher. The other, LL Cool J. The basic message? Even manly dudes like Urlacher and LL were losers until...they began using Old Spice products.
Funny thing. They probably were using their dad's Old Spice back in the day and that didn't seem to help. Perhaps, once again, it's advertising that's the transformative thing in people's lives.
After viewing these commercials hyping The Big Ten Conference, one is led to believe the great American sport of football is running scared fearing of the "real" game of football everyone else in the world plays could jeopardize the sport. A drive by any field in any town in America reinforces that fear to some degree. It seems every kid in every town across the country is playing soccer. Well, maybe not in Texas but everywhere else, it seems.
Could soccer - called football everywhere else in the world - ever come close to unseating American football? Not likely but a drive by all those fields makes one wonder once in a while.
We know there are a lot of soccer...uh...football stars out there who can manipulate the ball in ways you never thought a ball could be manipulated but we haven't yet seen a manipulator who can get all the balls in one pocket all at the same time. What we really want to know is: did that hurt?
There's always a new way to sell underwear, isn't there?
This is "Ca$h," a fun little ad for a gratuitously violent game called Mercenaries 2: World in Flames. I love how it illustrates the acquisition of profit by unethical means: the seedy backdrops, filthy oceans, and characters' faces all bear the delightfully crisp stamp of currency.
And the song! It's convivial and music-hallish, the kind of thing you learn the words to, then leap around and mouth while blowing holes through the furniture with your bad-ass mercenary fingertips. What a feast it'll be for the PTC when these role models invade their living rooms.
Put together in HD by Shilo for DraftFCB/San Francisco. Electronic Arts debuted the spot on August 18 Stateside; it'll start running September 5 in the United Kingdom. I can hardly wait to see what it looks like on TV.
You've probably seen the American version of this iPhone ad, and you've probably not thought twice about it, but the United Kingdom ain't having any.
The Advertising Standards Authority argues the ad suggests iPhone users have access to all the parts of the internet, which technically isn't true. Two viewers complained, and the ad's been pulled.
If Apple wants to run it, it'll have to give Mr. Voiceover something less, oh, all-encompassing to say.
In addition to protecting big spenders from Apple's appalling dishonesty, the ASA's also railed against mascara deception, erosion of religious values and unsafe car dancing. Unrealistic depictions of nipple elasticity are okay though, because bright citizens know better than be to duped by that.
Good to know there's a discerning body keeping the UK safe from uninhibited agency machinations.
Yell.com, an online service from the Yellow Pages, debuted its first standalone TV campaign this month. The effort revolves around a party planner called Fresno and his whiny little clients, which vibe like rejects from My Super Sweet Sixteen.
This spot went live on August 20. It's about Marcus, a Surrey brat who wants his Roman-themed party changed, practically overnight, to a bling-heavy gangsta-gansta street bash. Fresno, aiming ever to please, insists all this and more can be accomplished at the drop of a (pimptastic!) hat. Meanwhilst, his anxious assistant trots behind him, tapping queries into Yell.com at a feverish pace.
Sometimes if you want something to sound much better than it actually is, you sort of highlight and exaggerate the effort that went into making it. As part of a campaign that aims to position Popeyes as Louisiana Kitchen where "great tasting food requires slow, careful preparation," some twisted logic is employed to make that point clear.
In a new commercial for the brand, "Chef Ed" approaches Popeyes customers to explain how much time went into making the chain's $1.49 loaded chicken wrap. Because the chicken in the wrap was marinated for 12 hours, Chef Ed says the $1.49 wrap should really cost $72 based on a $6 per hour labor costs. Where the logic gets fuzzy is the assumption it takes any effort at all for chicken to soak in sauce for 12 hours. Does Popeyes pay employees to stare at the chicken for 12 hours? Is that part of the marination process?
OK, OK so there are preparation and refrigeration costs but still. Is having a dude side up to your table randomly to tell you your lunch should have cost 48 times what you paid for it really the best way to sell a chicken sandwich?
Some won't like this commercial because, once again, Levi's, with help from Cutwater, is attempting to position its brand as something much more than it is. Oh wait. No. It's not. It's actually acknowledging the fact it's a simple jeans brand. The fancy things in life aren't as important as your favorite pair of jeans and all that comes with them.
The spot, shot backwards, follows a model as she leaves a photoshoot and returns to her normal life, complete with her perfect, properly facial-haired, exotic-ish-looking boyfriend. It will debut during the season premiers of Gossip Girl September 1.
It's well done and, OMG, we like it.
It's well know Diesel does some weird/interesting/racy/bad advertising. They did that global warming thing. They did that two-hotties-in-a-room-S&M thing. They did that Aarif Smaks dance instructor thing. Now Diesel offers up some photogasmic "fuel for life" for, well, its Fuel for Life line of fragrance for women.
Um, right. And we're supposed to believe a simple pair of Timberland sneakers can somehow enable us to climb to the top of a multi-thousand foot, snow-capped peak? With out any climbing gear at all? Oh wait, this is an ad. Of course you can climb to the top of a snow-capped peak with a pair of sneakers because, well, it's all about the apparent fact "everyone dreams of standing on a podium."