Idiotic American Ad Critic Gets Metrics Lesson From Carlsberg

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Here's a simple concept. Beer cans sweat when removed from the refrigerator. When they sweat, condensation forms on the outside of the can. When condensation forms, droplets of water form. When droplets of water form, gravity takes over and the droplets slide down the side of the can.

When droplets of water form and slide down the side of the can, creatives at M&C Saatchi Stockholm get busy making an ad for Carlsberg 33cl which, by the way, is not 33 calories. It's 33 centiliters which is 11.16 ounces. I'm not even going to tell you the shame my non-metric American brain experienced coming to that conclusion.

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by Steve Hall    Mar- 1-13    
Topic: Commercials



Touch-Based Microsoft Explorer 10 Becomes DJ Booth

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New work from agency Fi for Microsoft touts Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound track from singer, song-writer, and producer Blake Lewis. Watch the :60 spot. And also check out the agency demo'ing this site itself.

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by Steve Hall    Mar- 1-13    
Topic: Commercials



David Bowie, Pixie Dust Help Introduce Sony Experia Z Smartphone

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This week, McCann London released a new ad for the Sony Xperia Z smartphone. The ad, shot by director Tarsem and accompanied by David Bowie's Sound and Vision, aims to recall how Sony has been a part of people's lives for a very long time.

The ad opens on a group of people watching the moon landing on a Sony TV. Next, it cuts to a shot of two rollerblading beauties in LA listening to the original Sony Walkman. The Sony Handycam is the focus of the next shot as it records the fall of the Berlin wall. Then the shot depicts two teenagers deep in concentration playing the first PlayStation console and finally, the viewer is left with a vivid explosion of colour as we see a couple experiencing the Festival of Holi in India through their Sony smartphone.

It's really quite beautiful.

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by Steve Hall    Feb-27-13    
Topic: Commercials



Does Parking Your Car Give You an Orgasm?

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Apparently, parking a car can be much like having sex. At least according to this TMW-created ad for Durex Ulta Thins condoms. The ad is entitled Intensely Close which, of course, is a rif on just how close you can get to your partner because the condom is so thin. Of course, nothing gets you closer than a vasectomy!

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by Steve Hall    Feb-21-13    
Topic: Commercials, Racy



Optical Illusions Highlight Hospital's Space Needs

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The British Columbia Children's Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.

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by Steve Hall    Feb-20-13    
Topic: Campaigns, Commercials



These New Burger King Spots Are Not Hacked

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We could get excited about these three new Burger King spots from Mother which tout the brand's new Arabica coffee and Gouda Bacon sandwich but all we can focus on is the chef in the Gouda commercial not wearing sanitary gloves and how two of the spot's titles, Two Thumbs and First Cup remind us of something else entirely.

Aside from those distractions, the work is respectable and we suppose it will help distract us from Monday's Twitter account hack.

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by Steve Hall    Feb-20-13    
Topic: Commercials



Schweppes Makes People Do Cray Tumble From Mountaintop

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When you drink a Schweppes, do you feel the schweppervecence? Does it make you want to tumble down a 10,000 foot mountain? Roll through the forest? Plunge over a waterfall?If you're in a George Patterson Y&R Schweppes commercial it sure does.

Anyway, stop daydreaming and get back to work.

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by Steve Hall    Feb-19-13    
Topic: Commercials



ASICS Takes on Homing Pigeon in New Orleans

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In VITRO's latest spot for ASICS America, we wee a runner engaged in a different sort of workout - racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species, by the way has been clocked at upwards of 110 mph (who knew?)

The commercial is for the new GEL-Kayano 19 running shoe and also debuts ASICS' new tagline "Nothing But Next."

To film The Pigeon Workout, ASICS enlisted 70 trained pigeons, shooting at 11 locations in New Orleans including the French Quarter. ASICS' "Pigeon Workout" will be airing on networks like ESPN, and TNT, including placement during NBA games.

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by Steve Hall    Feb-14-13    
Topic: Commercials



Dance Champs Sam and Lisa Do 'Wet Dog Wiggle' For Kayak

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Barton F. Graf 9000 hooked up with dance champions Sam and Lisa West for their latest Kayak work. Sam is a 6 time champion of the Carolina Shag Division at the USA Grand National Dance Championships and a 3 time US Open Shag Champion. Lisa is winner of the 1997 US Open Cabaret Championship and two-time winners of the American Swing Dance Championships in the Showcase Division.

The two can be seen doing the Wet Dog Wiggle and the Chattanooga Chicken on their way to the registration desk of a hotel for a stay which they, of course, booked using Kayak.

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by Steve Hall    Feb-14-13    
Topic: Commercials, Strange



Scary 'Ski Mask' Guy Touts Benefits of VW Beetle Convertible

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What would you do if you a man walked into a convenience store wearing a ski mask? While you'd probably do your best not to jump to conclusions, likely you'd still be scared shitless.

Or you'd realize you were in a Volkswagen Convertible Beetle Convertible commercial touting the fact that every day, including freezing cold days, are top down days, hence the ski masks. Nice work, Deutsch LA.

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by Steve Hall    Feb-13-13    
Topic: Commercials










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