Google Play Puts Kibosh on Cookie Monter's New Year's Resolution

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For anyone who thinks New Year's resolutions are never broken or whether or not Sesame Street Cookie Monster will ever stop eating cookies, look no further than this new Google Play ad.

In the ad, Cookie Monster attempts to turn over a new leaf first buying the Rocky soundtrack then downloading fitness apps and, finally, grabbing a subscription to Everyday Food:Light. Except that's were it all goes wrong and things, as they usually do, return to normal.

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by Steve Hall    Jan- 2-13    
Topic: Commercials



Disney-Like Soundtrack + Bikini-Clad Model = Fruit Drink Ad

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With a soundtrack that plays very much like a tune from the latest Disney pop star, this work from Israeli agency Reuveni Pridan IPG for fruit drink Yafora Tavori is all fun and frivolity...complete with a red-headed beauty in a bikini swimming with fish.

And somehow the notion of fish and salt water connotes a fruit drink that actually tastes good.

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by Steve Hall    Dec-17-12    
Topic: Commercials, Racy



Mrs. Claus Gives Santa A Racy Video

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Following the Samsung Galaxy S III commercial in which a wife sends her husband a racy video as he leaves for a business trip, the brand is out with a holiday-themed version. Upon leaving to deliver presents Christmas eve, the elves offer Santa something to watch during his sleigh ride. Then Santa's wife offers up a video and says, "you probably shouldn't watch it on the sleigh."

Both commercials, of course, promote the phone's ability to send videos from one phone to another by touching them. Hmm. Sort of like the iPhone Bump app has been doing for about five years.

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by Steve Hall    Dec-17-12    
Topic: Commercials



Bar Rafaeli Does Santa Claus Striptease For Lingerie Brand

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In a new commercial for underwear brand Under.me, Bar Rafaeli struts through New York City in a Santa Claus outfit before returning to her apartment and slowly stripping to reveal her Under.me undergarments.

Shot in black and white, the ad promotes the brand's 20 percent off Christmas sale.

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by Steve Hall    Dec-14-12    
Topic: Celebrity, Commercials, Racy



Cisco Predicts Power of Internet Ten Years Too Late

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We don't mean to be nasty or anything or rap some knuckles like an old school teacher might do but, really, Cisco? Really? Cisco is changing its tagline from Human Network to Tomorrow Start Here and Goodby, Silverstein & Partners is helping them do so.

A new commercial, which touts how the internet has and will interconnect all of us, plays like it could have aired in 1998 at the cusp of the internet boom. Now granted, we were a bit obsessed with idiotic ideas like Flooz, Boo, iSmell, CueCat and iLoo but even in 1998, the internet pretty much already connected everything.

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by Steve Hall    Dec-10-12    
Topic: Commercials



What the Hell Are These Guys Excited About?

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Watch this promotional ad from French pay TV channel Canal+ and see if you can guess what's for before the ad ends. You've seen this activity before. But not exactly in the various scenarios the ad portrays. BETC Paris created the work

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by Steve Hall    Dec- 6-12    
Topic: Commercials



Surfing Santas Celebrate Aussie Christmas

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The celebration of Christmas is usually filled with images of snow falling, sleigh rides, reindeers and all manner of winter wonderland. And while some Australians pine for that, grocery chain ALDI, with help from BMF. wants Australians to realize what they have right in their own backyard; sun fun and, yes, Surfing Santas.

Of the work, BMF ECD Carlos Alija said, "A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It's actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa".

And, hence, we have surfing santas. Have a look.

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by Steve Hall    Dec- 4-12    
Topic: Commercials



KFC Stuffs Over-Talker's Mouths With Chicken

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Ever been at a party or a family event when certain people just won't shut the hell up? They insist upon endlessly prattling on about the most idiotic and mundane aspects of their sorry lives. It's as if these people haven't learned the art of introspection and contemplation.

So thank you, KFC, for getting these people to shut the hell up. OK, the kid version is a little cute.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns, Commercials



Selena Gomez Advocates Vandalism

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In a new ad For Adidas' Neo, Selena Gomez and friends plaster city streets with green streamers and paint, not exactly behavior she'd want her fans to duplicate. Yea, yea, yea, it's just an ad. But so are all those Black Friday ads advocating idiots go bin diving at Walmart. Do we really want a bunch of lemming-like morons doing what Selena does in this ad?

The video points to a quiz that offers the taker a chance to win a trip to New York and meet Selena.

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by Steve Hall    Nov-27-12    
Topic: Commercials



TBWA\Raad Helps Hype Dubai Shopping Festival

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Here in the States and in many other parts of the world, the period of time between Black Friday and Christmas is when the highest percentage of retail activity occurs. In the some parts of the world, it's a bit different. The Dubai Shopping Festival, in its 18th year, occurs January 3 to February 3 and is comprised of 31 days of back to back shopping events.

To hype the event, TBWA\Raad created a beautiful :60 that is the polar opposite of every last bit of crap American retailers puke forth to convince every last idiot in America to go bin-diving at Walmart.

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by Steve Hall    Nov-26-12    
Topic: Commercials








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