Sometimes if you want something to sound much better than it actually is, you sort of highlight and exaggerate the effort that went into making it. As part of a campaign that aims to position Popeyes as Louisiana Kitchen where "great tasting food requires slow, careful preparation," some twisted logic is employed to make that point clear.
In a new commercial for the brand, "Chef Ed" approaches Popeyes customers to explain how much time went into making the chain's $1.49 loaded chicken wrap. Because the chicken in the wrap was marinated for 12 hours, Chef Ed says the $1.49 wrap should really cost $72 based on a $6 per hour labor costs. Where the logic gets fuzzy is the assumption it takes any effort at all for chicken to soak in sauce for 12 hours. Does Popeyes pay employees to stare at the chicken for 12 hours? Is that part of the marination process?
OK, OK so there are preparation and refrigeration costs but still. Is having a dude side up to your table randomly to tell you your lunch should have cost 48 times what you paid for it really the best way to sell a chicken sandwich?
Some won't like this commercial because, once again, Levi's, with help from Cutwater, is attempting to position its brand as something much more than it is. Oh wait. No. It's not. It's actually acknowledging the fact it's a simple jeans brand. The fancy things in life aren't as important as your favorite pair of jeans and all that comes with them.
The spot, shot backwards, follows a model as she leaves a photoshoot and returns to her normal life, complete with her perfect, properly facial-haired, exotic-ish-looking boyfriend. It will debut during the season premiers of Gossip Girl September 1.
It's well done and, OMG, we like it.
It's well know Diesel does some weird/interesting/racy/bad advertising. They did that global warming thing. They did that two-hotties-in-a-room-S&M thing. They did that Aarif Smaks dance instructor thing. Now Diesel offers up some photogasmic "fuel for life" for, well, its Fuel for Life line of fragrance for women.
Um, right. And we're supposed to believe a simple pair of Timberland sneakers can somehow enable us to climb to the top of a multi-thousand foot, snow-capped peak? With out any climbing gear at all? Oh wait, this is an ad. Of course you can climb to the top of a snow-capped peak with a pair of sneakers because, well, it's all about the apparent fact "everyone dreams of standing on a podium."
Three high school kids stand at the side of a track. One pulls out some chewing tobacco, then everyone's attention is captured by a rabbit with antlers. Bad taxonomy job? The creature spits tobacco out on the kids, everybody goes "Daaaang," suddenly somebody's missing a front tooth, and the moral is, don't chew tobacco.
"Dip. It can make your teeth fall out!"
By EnviroMedia for Spit It Out Texas. I don't get it. Off-topic, anti-tobacco ads -- no matter how disgusting -- always make me nostalgic for Big League Chew.
Alltel's goofy carrier geeks return for another appearance in which they regress to children while continuing to argue about the merits of sharing.
In the commercial, the geek squad, while children, call Chad a ding dong for letting people share the lemonade he sells. Fade to the present: they still think Chad's a ding ding for letting people share Alltel minutes. It's all so very Stand By Me.
OK so here it is. And it's nowhere near as good as the Kevin Federline version. Yes, it's the Sanjaya Malakar version of the ongoing "you're a has been" Nationwide Insurance ad campaign. In the Malakar version, Sanjaya travels to India to seek advice from the Gurucci (sp?). Hmm. Is that like some sort of inside joke? A mashup up Guru and Gucci?
Anyway, the Gurucci's advice couldn't be more perfect. When Sanjaya asks what the most important thing is in life, Gurucci replies, "A good retirement plan...and a hair cut."
This Zappos spot, where a smiling courier hand-delivers a little bit of happy to customers in a small neighborhood, is infectiously charming.
I like how it brings the brand offline and makes it feel down-home and local: it's your friendly online shoe conglomerate! This approach would ring disingenuous for most internet giants, but Zappos has a coupla things going for it:
1) Getting a package in the mail gives people warm tinglies.
2) Its service really is just that good. The first time I placed an order with Zappos, the shoes didn't fit, and they sent a replacement pair even before I returned the old ones. "Just drop them in the mailbox whenever you can," the rep said (I could hear him smiling!), and boy did that feel nice. Cartwheel-nice, even.
Read more about Zappos' ad efforts riiiiiiiight here.
- It's the best of this year's Plaid Nation tour! Diggin' the chick who says plaid is God's favorite color.
- Anna Kournikova's still around. I like how her Maxim bio reads, "Before simply being superhot, Anna was a superhot tennis player." Put "simply being superhot" on your resume next time you get shafted, then see who throws sponsorship money at you.
- Naked guy runs across America.
- Last Visa "Go World" spot by TBWA/Chiat/Day. Michael Phelps: he keeps going and going and going and going...
- Check out Google minus Google. Running a search without getting results from YouTube, Blogger, or Knol feels sort of ... fresh.
Imagine if the Coke Happiness Factory got hijacked by dancing Reds that prefer fruity vodka to sugar water. You're probably picturing "Airship," the latest spot for Stoli Blakberi, put together by Publicis/London and production company Stink/Psyop. Music by Prokofiev.
Part of what keeps me drinking Stoli is unwavering affection for its advertising. On TV or in print, it's always got the same feel: over-the-top, cartoony, propagandistic. Disney's "It's a Small World After All" meets the hoarse ballads and frosty grit of Moscow.
Stoli is a proud, heavy-handed romantic, and taking a swig is like surrendering to history: the beautifying dizziness, concrete on your lips, bile in your throat. It's a suffering, and a brand, baptized in nostalgia.