AMV BBDO, those apparently horrible people who Bob Garfield hates for making a Snicker's commercial that, OMFG, is homophobic, or so he says, have created two commercials for Wrigley's Extra gum.
In the spots, produced by Biscuit@Independent, couples in love do what couples in love do. They roll down grassy hills while embracing each other and they share a jacket while waiting for the bus. What's not to love? Bob? Bob?
Last week, we were sent a funny ad from AMV BBDO in which Mr. T guns down a speedwalker because it's just too goofy for Mr. T's style and, seemingly, for Snickers. Bob Garfield just reviewed it, gave it zero stars and called the thing...huh...homophobic? What a minute. What the fuck? Homophobic?? I'll be the first one to crap on an ad that is overtly homophobic but, seriously, WTF?? This is the furthest thing from homophobic. Homophobia NEVER crossed my mind when I reviewed this.
Most sobering situations could use an inappropriate joke. Contributing to Stand Up to Cancer's "This is where the end of cancer begins" campaign, celebrities use donated airtime to make laughter, not bummer. See spots:
"Cancer patients and their chemo-induced baldness have stolen the sympathy that is rightfully mine." And that's why Larry David can't get laid.
Meanwhile, Henry Winkler plays cancer in the style of Epuron's infuriating Wind guy. "Did I bite you? ... I didn't mean to." Ahh. That Fonzie's still a riot after all these years.
More videos at the Stand Up to Cancer website, including one where the Daily Show says FU to cancer, and one where Katie Couric ... well, "Katie Couric" should be enough to make you laugh, actually.
For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
I've seen "Moving" for Dunkin' Donuts about 486 times -- and I find it more loathsome after each sitting.
But Dunkin' knows how to maximize a spot's branding power. If you watch any amount of weekly TV, you'll see it enough times to be mouthing the words in a month. And the music is so distinctive, so gratingly terrible, and so instantly recognizable that it will probably do its label more good than harm in the long run. Life can be cruel that way.
"Moving" is part of the Hill Holliday-developed "America runs on Dunkin'" campaign, which has been running -- successfully, even -- for the last two years. Message consistency contributes to its sheen, but rival Starbucks, which lost its grip on its own brand, also threw plenty of kindling in Dunkin's direction.
From what I can gather out of these spots, the only reason people swim out of Cuba is to pursue Matusalem Gran Reserva 15 Year Old Rum, which Fidel Castro expelled in 1959.
But the high seas can be treacherous. A shark comes and eats the rum, then eats the people, and Fidel is pleased. Meanwhile, the people inside the shark party with their liquor of choice.
- Watch as Starbucks, flailing wildly, stumbles into smoothies.
- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.
- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.
- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?
- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.
And they're bringing jetpacks.
Meh. I'm not sure what definitively killed this ad for me: the retro lightning effects, the radioactive squirrel ("Go forth and ROCK!"), or the sabre tooth tiger that doubled as a magic carpet.
Put together by Bent Image Labs for DDB, LA.
It's really too bad this Danish Cancer Society commercial has such a ridiculously lame ending because, well, until that lame ending, it's really quite excitingly uplifting to watch.
Uh oh. The cause group for...speedwalkers is going to get their jockstraps in a twist over this new AMV BBDO-created Get Some Nuts commercial (higher quality Quicktime here) for Snickers in which Mr. T, atop a Mad Max-style pick up truck, shoots Snicker bars at a speedwalker using a Gatling gun. While hurling bars at the walker, Mr. T lets lose his usual "I pity the fool" tirade telling the walker he's a "disgrace to the man race" and that it's time to "run like a real man."
While most would prefer to rid the streets of these goofy walkers for fear they will unduly influence their children into adopting the goofiness that is speedwalking, it won't be surprising if some speedwalking fanatics make their way to Mars headquarters and slingshot, en mass, their jockstraps at the building pummeling executives into submission.