There's always that moment before the clothes comes off and the libido fuels bodily entanglement when the evening's white lies - proudly brandished solely to increase the liklihood bodily entanglement will actually occur - are corrected. There's something cleansing about imminent sex and those few precious moments prior to uncontrolled abandon that remove morning after guilt and make the encounter all the more enjoyable.
Levi's celebrates this moment of pre-sex honesty in Secrets and Lies, a commercial from BBH London that reminds us all, it's never too late to set things straight...before things actually get straight and it's too late.
Like suiting up for epic battle - or is it un-suiting, this new Levi's commercial evokes...no, that's too fancy a word...throttles an adrenaline-fueled, intense rush for an odd combination of street dancing/jumping/fighting/flying/floating. Prior to all this dancing/jumping/fighting/flying/floating, we get a cooing female intoning, If you undo the buttons, loosen the screws, shake off the ropes...baby...ain't nothin' gonna knock you done."
It's unclear how this sells jean but if, while viewing, you plug in your external speakers and turn the volume up really, really loud, it almost makes you want to run out and buy a pair of Levi's just so you, too, can float around like these "street playas."
At least it's an actual commercial instead of those stupid, fake videos.
'Tis the season for back-to-school, and Target hits the notes without once going flat. In its latest spot, two roomies meet for the first time, shake hands, then dance their asses off to Calabria by Enur. Sometimes they're battling; other times they're totally in tandem. Meanwhile, they manage to magically decorate their oversized room.
Sassy stuff though. Tagline: "Be happy together, design together, save together. At Target." But it could also have been "West Side Story, meet Conspicuous Consumption. Now wiggle away your differences."
Think the happy together signals the birth of a new cover song? The Turtles had kind of a Target vibe going on, and it'd make a nice transition from Hello Goodbuy.
Lenovo, likely the most un-hip computer brand ever, is out with four new commercials which will be aired during the Olympics. The spots, as equally un-hip as the product they tout, are actually quite good...in a decidedly un-hip sort of way.
The strangest of all is Troll, in which two guys discuss what happens when their computers crashed. The Lenovo guy just pushes the magical One Button recovery button. The non-Lenovo guy gets a fruit basket delivered by a troll. Strange indeed.
With the command and elegance he displays on the basketball court, Lebron James, in this Vitaminwater commercial, displays his skill on another court, outing one of the many idiots who try to nefariously leverage the legal system for their own financial gain. All in one commercial, the seemingly transformational energy of Vitaminwater is lauded, a basketball star gets to strut his stuff and a low life scum is trashed. What's not to love?
The spot, created in July by Berlin Cameron was mixed by Sound Lounge.
It's quite clear some people get excited about their vehicles. Some more than others. They will dance, they will prance. They will sing, they will swing. They will commend, they will recommend. They will rave, they will praise. They will aggrandize, they will advertise. They will dramatize, they will hyperbolize. They will amplify, they will magnify. But will they go operatic?
If said excited are fans of "The More Grand Cherokee," then, oh yes, yes they will. And they will do it with gusto and with pride. Excitement and glee. Admiration and pride. Appreciation and idolization. Glorification and sentimentalization. Oh yes, forthright and dedicated, these car nuts will express their love no matter the oddity of the expression.
Who knew there was such a thing? Yes, it's true. A non-sexual, artistic women's underwear commercial. No bulging cleavage. No alluring grins. No enticing smirks. No gratuitous camera angles. No bootie-bearing thongs. Just dancing. Oh, and some Fruit.
Apparently, it's important to have patterns on Tampons. And that fact seems to be important enough to get this rocker babe to jam on the rooftop. Whatever. Stranger things have been know to inspire musicians.
We're not usually fans of ads about personalized colors for laptops. In the 21st century, is that the best you can do? But I like what Dell did in this gentle, feel-good spot, set to the tune of Colors by Kira Wiley.
Definitely better than the last ad in the "Colors" campaign, which hurt our heads and tried too hard. What tops it off nicely is that pretty little tagline: "Yours is here." I like that. It's like Dell is Build-a-Bear for computers, and just as snuggly.
The ad was put together by Mother, which is pretty much holding the fort for sweetly sleeping Enfatico.
- McCain puts Obama on the same "soar high, fall hard" platform as Britney Spears and Paris Hilton. Probably because they're the only celebrities he knows. I like how the ad cuts to happy floaty music and a soft McCain profile. What a guy.
- See Microsoft-paid blogger give transparency a go for the i'm talkathon. Yeah. You heard me. Transparency.
- Enfatico's having trouble with that whole "being creative" thing.
- method products: so much more than hand syrups and toilet bowl cleaners. Think of them as a summer salad that doesn't know how to capitalize proper nouns.
- TiVo says relevant ads don't get skipped.
- Wendy's cutesy "good good" ad is objectively disgusting.