Vitaminwater Assists Lebron James Out Legal Faker

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With the command and elegance he displays on the basketball court, Lebron James, in this Vitaminwater commercial, displays his skill on another court, outing one of the many idiots who try to nefariously leverage the legal system for their own financial gain. All in one commercial, the seemingly transformational energy of Vitaminwater is lauded, a basketball star gets to strut his stuff and a low life scum is trashed. What's not to love?

The spot, created in July by Berlin Cameron was mixed by Sound Lounge.

by Steve Hall    Aug- 3-08    
Topic: Celebrity, Commercials, Good



Love for Jeep Grand Cherokee Turns Owners Into Opera Singers

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It's quite clear some people get excited about their vehicles. Some more than others. They will dance, they will prance. They will sing, they will swing. They will commend, they will recommend. They will rave, they will praise. They will aggrandize, they will advertise. They will dramatize, they will hyperbolize. They will amplify, they will magnify. But will they go operatic?

If said excited are fans of "The More Grand Cherokee," then, oh yes, yes they will. And they will do it with gusto and with pride. Excitement and glee. Admiration and pride. Appreciation and idolization. Glorification and sentimentalization. Oh yes, forthright and dedicated, these car nuts will express their love no matter the oddity of the expression.

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by Steve Hall    Aug- 3-08    
Topic: Commercials, Creative Commentary, Good



Newsflash! Underwear Ad Leaves Behind Gratuitousness

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Who knew there was such a thing? Yes, it's true. A non-sexual, artistic women's underwear commercial. No bulging cleavage. No alluring grins. No enticing smirks. No gratuitous camera angles. No bootie-bearing thongs. Just dancing. Oh, and some Fruit.

by Steve Hall    Aug- 1-08    
Topic: Commercials, Good



Rocker Babe Loves Her Patterned Tampons

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Apparently, it's important to have patterns on Tampons. And that fact seems to be important enough to get this rocker babe to jam on the rooftop. Whatever. Stranger things have been know to inspire musicians.

by Steve Hall    Aug- 1-08    
Topic: Commercials, Strange



Dell is Greeeen Today, Chirping with Joy Like a Cricket Song

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We're not usually fans of ads about personalized colors for laptops. In the 21st century, is that the best you can do? But I like what Dell did in this gentle, feel-good spot, set to the tune of Colors by Kira Wiley.

Definitely better than the last ad in the "Colors" campaign, which hurt our heads and tried too hard. What tops it off nicely is that pretty little tagline: "Yours is here." I like that. It's like Dell is Build-a-Bear for computers, and just as snuggly.

The ad was put together by Mother, which is pretty much holding the fort for sweetly sleeping Enfatico.

by Angela Natividad    Jul-31-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Obama Ascends to Stardom, Enfatico Falters, Good Good Goes Bad, method Makes Salad

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- McCain puts Obama on the same "soar high, fall hard" platform as Britney Spears and Paris Hilton. Probably because they're the only celebrities he knows. I like how the ad cuts to happy floaty music and a soft McCain profile. What a guy.

- See Microsoft-paid blogger give transparency a go for the i'm talkathon. Yeah. You heard me. Transparency.

- Enfatico's having trouble with that whole "being creative" thing.

- method products: so much more than hand syrups and toilet bowl cleaners. Think of them as a summer salad that doesn't know how to capitalize proper nouns.

- TiVo says relevant ads don't get skipped.

- Wendy's cutesy "good good" ad is objectively disgusting.



It's Hard to Swing Camp if You're Part of the Joke.

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Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*

In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.

In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.

Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.

If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.

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Singing Dog Used to Push Flea Control

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There may be bugs on some of you mugs, but there ain't no bugs on me. Total rip on the old Meowmix ads, but it's so catchy. Way to grow on the brain stem like a fungus, K9 Advantix.

Apparently this dog, which has had about three months to drive you ballistic every time you switch the TV on, has a name. It's Champ. And he's on Facebook, inviting you to camp.

Who sends their dogs to camp?

by Angela Natividad    Jul-30-08    
Topic: Brands, Commercials, Television



Sierra Mist Refreshes Your Mind. (Should You Take Pedro's Word for It?)

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Efren Ramirez, better known to us as Pedro from Napoleon Dynamite, appears in a new series of ads for Sierra Mist's "Refresh Your Mind" campaign. The format: he walks into a bar, tells a story, concludes, "It's a crazy world; it helps to refresh your mind," and downs some Sierra Mist.

The first spot, "Wedding Girl," is about a girl so desperate to get married she'll put bridesmaids in a coma to catch a bouquet. (Honey, there are easier routes than superstition. Speed dating, for example.)

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by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Commercials, Television



One Man Dares to Sing Opera Before Simon Cowell.

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His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)

The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)

The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.










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