Dell is Greeeen Today, Chirping with Joy Like a Cricket Song

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We're not usually fans of ads about personalized colors for laptops. In the 21st century, is that the best you can do? But I like what Dell did in this gentle, feel-good spot, set to the tune of Colors by Kira Wiley.

Definitely better than the last ad in the "Colors" campaign, which hurt our heads and tried too hard. What tops it off nicely is that pretty little tagline: "Yours is here." I like that. It's like Dell is Build-a-Bear for computers, and just as snuggly.

The ad was put together by Mother, which is pretty much holding the fort for sweetly sleeping Enfatico.

by Angela Natividad    Jul-31-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Obama Ascends to Stardom, Enfatico Falters, Good Good Goes Bad, method Makes Salad

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- McCain puts Obama on the same "soar high, fall hard" platform as Britney Spears and Paris Hilton. Probably because they're the only celebrities he knows. I like how the ad cuts to happy floaty music and a soft McCain profile. What a guy.

- See Microsoft-paid blogger give transparency a go for the i'm talkathon. Yeah. You heard me. Transparency.

- Enfatico's having trouble with that whole "being creative" thing.

- method products: so much more than hand syrups and toilet bowl cleaners. Think of them as a summer salad that doesn't know how to capitalize proper nouns.

- TiVo says relevant ads don't get skipped.

- Wendy's cutesy "good good" ad is objectively disgusting.



It's Hard to Swing Camp if You're Part of the Joke.

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Hoping to tap into disdain for cheesy film cliches, Sprint chose Union Editorial to refine a set of movie trailer-style spots. The star? Sprint Instinct.*

In "Launch," a couple outruns cops in a high-impact car chase. Mr. Man looks stressed; meanwhile, Wifey buys a handbag on her phone and has it sent to their hideout -- leading the captors right to them.

In "Romance," one woman wants it all -- not from a man, but from her carrier -- as friends beg her to be more realistic.

Here's another dubbed "Horror," and one just for theaters ("Cinema"). We saw it before The Dark Knight and it totally chafed our pop sensibilities.

If you're feeling deja-vu (in addition to that mild burning sensation), it's for a reason. To promote its Scarlet TVs, LG did more with the same campy idea.

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Singing Dog Used to Push Flea Control

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There may be bugs on some of you mugs, but there ain't no bugs on me. Total rip on the old Meowmix ads, but it's so catchy. Way to grow on the brain stem like a fungus, K9 Advantix.

Apparently this dog, which has had about three months to drive you ballistic every time you switch the TV on, has a name. It's Champ. And he's on Facebook, inviting you to camp.

Who sends their dogs to camp?

by Angela Natividad    Jul-30-08    
Topic: Brands, Commercials, Television



Sierra Mist Refreshes Your Mind. (Should You Take Pedro's Word for It?)

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Efren Ramirez, better known to us as Pedro from Napoleon Dynamite, appears in a new series of ads for Sierra Mist's "Refresh Your Mind" campaign. The format: he walks into a bar, tells a story, concludes, "It's a crazy world; it helps to refresh your mind," and downs some Sierra Mist.

The first spot, "Wedding Girl," is about a girl so desperate to get married she'll put bridesmaids in a coma to catch a bouquet. (Honey, there are easier routes than superstition. Speed dating, for example.)

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by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Commercials, Television



One Man Dares to Sing Opera Before Simon Cowell.

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His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)

The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)

The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.



In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform

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See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.

Also, something in the music brought Kevin Costner to mind.

Remember when Scion was nasty and unapologetic about being an individual? I miss that.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Commercials, Television



Snogging Hits States, Spam Snazzes Up, Panda Pushes Biscuits, Knife Ads Fail to Stick

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- See trailer for Angus, Thongs and Perfect Snogging, a movie guaranteed to alter the tween lexicon for at least six weeks: mutti! Vati! Snogging! Nunga-nungas! Facsimile of a fax of a scam! Saliva-ville. Hits US theatres this October.

- And speaking of a whole lotta words that mean nothin', Spam makes like Weekly World News.

- Plaid wraps up the weekend on the West Coast. "Wash down the bitter taste of capitalism" -- with Coke and pizza?

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Classic Ad Gimmicks Used to Help Save Energy

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This is sorta nifty. Motivated by the assumption that youth adopt ideals based on how they're presented, Grey/Madrid launched Compra esta actitude ("Buy this attitude") on behalf of the Madrid City Council.

The effort tells people to save energy by twisting up gimmicks we're all familiar with. Ads were inspired by shampoo and perfume ads, and even those totally improbable amateur online videos.

Creative is divided by medium: Internet, TV, Radio, Grafica. Run a barcode scanner over each to see the work. The image at left is from the shampoo spoof, where a woman with lustrous hair swings it in the direction of a lightswitch and flips it off. And here's the online video they're pushing: "The light pong masters," inspired in part by stuff like "Guy catches glasses with face" for Ray Ban. Expect some heavily edited, totally improbable ping pong action. Yeah, baby, yeah.



Cactus Prick Gets Girl Knocked Up, 50 Cent Sues Taco Bell, Kanye West Champions Healthy Self-Image

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- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.

- 50 Cent is upset with Taco Bell. Yeah well, we are too.

- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.

- This is kind of neat. By the way, save water.

- Just what you need: a Samsung Instinct miniseries.

- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?

- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.










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