Looks like that cool, drag and drop-style computer as seem on CSI Miami and in the Tom Cruise movie Minority Report will be available for all courtesy of HP. With beautiful visuals and lush music, Psyop (production), Sound Lounge (sound) and Goodby have crafted a nice piece of work for HP's TouchSmart PC. Now, if only the experience of using a computer was as blissful as this as opposed to the frustrating nightmare it often is, life would, indeed be beautiful.
Just when you think you're watching yet another lame (a common phrase today) Axe Deodorant commercial with the ubiquitous lower lip-biting horny hottie eying the dumbfounded geek and are ready to toss it off as a waste of production dollars, you are rewarded with a moderately amusing ending. Amusing enough to cancel out where the impending lameness was headed.
Please! Can we just stop with all these forced movie co-marketing tie-ins that make about as much sense as submitting a real ad to Cannes for a Lion? In this disaster, we have a Domino's delivery boy ... oops ... girl traveling through a Dark Night (get it?) in Gotham City (get it?) to deliver a Gotham City Pizza (get it?) to the Joker (get it?) who owes pizza girl a new car because of his random acts of violence. It all kinda makes good 'ol "price and item" advertising ripe for a comeback.
Please, CP+B! Call Barbarian Group and hook up for another Subservient Chicken. Even SCII would be better than this mess.
For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.
The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."
Sort of like fart jokes, the tampon in a pool joke never gets old. That is if you're a 14 year old boy...or a creative director at an ad agency.
Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike
Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")
See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.
I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.
But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?
The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.
The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:
Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"
- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)
- Oronjo makes funny with McCain. Meh.
- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.
- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.
- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.
- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.
If you've ever wondered what astronauts discuss while floating around doing jack, 72andSunny has the answer: like any other dude at a dive, they're probably talking about TV.
Here are three spots, each of which is for a different Discovery Channel TV show. Guess which promotes what. Answers on AdGabber.
o "I'm gonna go with lunar golf."
o "Y'ever blow up a zeppelin?"
o "Okay, I think we'd call it Money. With an exclamation point. As in 'we're making tons of money,' and 'we're so money at crabfishing'."
One thing I don't get is why the astronauts have Earth for a face. Maybe it's a logo thing. Anyway, it's unsettling.
The polar bear was recently added to the Department of the Interiors' list of endangered species. In response to this tragedy, National Grid tapped Mullen, who apparently plans to save them by encouraging children to adopt them as pets.
I'm sure Grizzly Man would weep with (either indignation or) longing. Bear envy? Get your own.
Firstborn assisted with the digital components of the campaign.