Dude Crowd Surfs His Way to Renault Megane


Up until the final tagline, "Your five senses prefer a Renault Magane" (which you have to listen to over and over to understand), this Brazilian commercial for the Renault Megane instills that sense of brotherly love you get when...well...you crowd surf your way home from work while some techno plays in the background.

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by Steve Hall    Jul-25-08    
Topic: Commercials, Creative Commentary, Good

Because Acrobats Should Bring Infiniti to Mind.


To promote Infiniti's Cirque de Soleil sponsorship, TBWA/Toronto created "Double Lines," which smoothly integrates mid-air performance with roadside performance.

Apt tagline: "Let the performance begin." I've got no complaints.

by Angela Natividad    Jul-24-08    
Topic: Commercials, Promotions, Sponsorship, Television

Hey Look, a Motorcycle Show.


Here's a really long trailer for Sons of Anarchy, a gritty FX man-drama about motorcycle clubs and the families that send the burly soldiers yonder.

What you can expect: emotional outbursts, a Molotov cocktail or two, some girl-punches and a swastika. And you thought Mad Men was real!

The ad was built in-house, with a heightened sense of melodrama brought to you by PrimalScream Music, which composed The Dream We Left Behind especially for the show.

by Angela Natividad    Jul-23-08    
Topic: Campaigns, Commercials, Television

To Push Pickens Plan, T. Boone Pickens Takes Aim for Our Wallets


Lately I can't turn the TV on without running into an ad for the Pickens Plan, T. Boone Pickens' $58 million attempt to liberate the US from its sordid addiction to foreign oil.

Interesting things about Pickens and this campaign:

o Pickens is an oil magnate. (Can you hear the crows going "OMG! OMG!"?) Soon, he'll be a wind magnate too.
o The ads are totally finance-focused. Pickens hardly says the e-word ("environmental") at all.

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by Angela Natividad    Jul-22-08    
Topic: Campaigns, Cause, Commercials, Good, Television

Even More Time Wasted Critiquing Dumb Commercials


So we do a lot of ad critique around here at Adrants. Sometimes it's worthy, other times it's the digital equivalent of a newspaper used for dog defecation. In what has to be the most ridiculous critique of a ridiculous ad EVAR, MSNBC Ads of the Weird takes on a Dr. Scholl's ad featuring America's Next Top Model Runner Up Yaya DaCosta who dances on a desk and then jumps into a pair of shoes which, naturally, have Dr. Scholl's inserts.

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by Steve Hall    Jul-22-08    
Topic: Bad, Celebrity, Commercials

OMG! Cause Groups Complain, Ad Age 'Unleashes' Witty Headline


It's a forgone conclusion that Verizon ads suck and deserve to be pummeled by bitchy ad critics such as those employed at trade rags like Adrants. Oh wait, that's us. Oops. That would be...leading industry publication Adrants. Now that we have that settled...

It's official. America has no sense of humor and has become so literal, no one can say anything at all without offending various cause group members who, due to an onslaught of grade school self-esteem-focused curricula which have rendered them incapable of chilling out and enjoying life without looking at it through a microscope.

So what's all the fuss about this time?

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by Steve Hall    Jul-22-08    
Topic: Brands, Commercials, Opinion, Strange

Parrot Makes Noise, Shark Spotted, White World Wrinkled


- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.

- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.

- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.

- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.

- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)

by Angela Natividad    Jul-22-08    
Topic: Campaigns, Commercials, Online, Strange, Television, Video

What is It About Doppelgangers? They Always Seem So Angry.


If you carry a knife, you risked being stabbed by your own blade. Most likely wielded by Evil You from Mirror World.

The spot was put together by AMV BBDO for the Tower Hamlets Council, which is concerned about "rising!" knife crime and convinced people won't stop carrying blades unless they believe they're disproportionately likely to trip, fall and impale themselves.

Bet that pansy-ass excuse didn't stop Genghis Khan, though. (Yeah, I know that's not Genghis, but it's a pretty rad picture.)

by Angela Natividad    Jul-21-08    
Topic: Cause, Commercials, Strange, Television

Oh Look! Gum is Romantic!


AMV BBDO, those apparently horrible people who Bob Garfield hates for making a Snicker's commercial that, OMFG, is homophobic, or so he says, have created two commercials for Wrigley's Extra gum.

In the spots, produced by Biscuit@Independent, couples in love do what couples in love do. They roll down grassy hills while embracing each other and they share a jacket while waiting for the bus. What's not to love? Bob? Bob?

by Steve Hall    Jul-21-08    
Topic: Commercials, Good

Dear Rance Crain: It's Time to Fire Bob Garfield


Last week, we were sent a funny ad from AMV BBDO in which Mr. T guns down a speedwalker because it's just too goofy for Mr. T's style and, seemingly, for Snickers. Bob Garfield just reviewed it, gave it zero stars and called the thing...huh...homophobic? What a minute. What the fuck? Homophobic?? I'll be the first one to crap on an ad that is overtly homophobic but, seriously, WTF?? This is the furthest thing from homophobic. Homophobia NEVER crossed my mind when I reviewed this.

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by Steve Hall    Jul-21-08    
Topic: Commercials, Opinion, Worst

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