Doogie Howser Endorses Old Spice

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In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.

It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.

by Steve Hall    Jul- 8-08    
Topic: Brands, Celebrity, Commercials, Strange



Tila Channels Wordsworth, Obama Goes on Tour, 'I Love Money' Strips Down, Google Irks Babies

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- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.

- Obama rawks -- online, at least, but also literally (with help from PhotoShop).

- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)

- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.

- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!

- AOL snags an ex-Googler to head Bebo Europe.

by Angela Natividad    Jul- 8-08    
Topic: Bad, Celebrity, Commercials, Online, Political, Spoofs, Television



Goodby and HP Make Computing Blissful. If Only it Were True

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Looks like that cool, drag and drop-style computer as seem on CSI Miami and in the Tom Cruise movie Minority Report will be available for all courtesy of HP. With beautiful visuals and lush music, Psyop (production), Sound Lounge (sound) and Goodby have crafted a nice piece of work for HP's TouchSmart PC. Now, if only the experience of using a computer was as blissful as this as opposed to the frustrating nightmare it often is, life would, indeed be beautiful.

by Steve Hall    Jul- 8-08    
Topic: Commercials, Good



Singapore Axe Commercial Avoids Lameness at Last Minute

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Just when you think you're watching yet another lame (a common phrase today) Axe Deodorant commercial with the ubiquitous lower lip-biting horny hottie eying the dumbfounded geek and are ready to toss it off as a waste of production dollars, you are rewarded with a moderately amusing ending. Amusing enough to cancel out where the impending lameness was headed.

by Steve Hall    Jul- 7-08    
Topic: Commercials, Good



Domino's Delivers Pizza to Joker. Fails

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Please! Can we just stop with all these forced movie co-marketing tie-ins that make about as much sense as submitting a real ad to Cannes for a Lion? In this disaster, we have a Domino's delivery boy ... oops ... girl traveling through a Dark Night (get it?) in Gotham City (get it?) to deliver a Gotham City Pizza (get it?) to the Joker (get it?) who owes pizza girl a new car because of his random acts of violence. It all kinda makes good 'ol "price and item" advertising ripe for a comeback.

Please, CP+B! Call Barbarian Group and hook up for another Subservient Chicken. Even SCII would be better than this mess.

by Steve Hall    Jul- 7-08    
Topic: Bad, Commercials, Promotions



The Boogie Man is Just Some Guy -- Until NIGHT Falls.

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For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.

The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."

by Angela Natividad    Jul- 5-08    
Topic: Commercials, Good, Television



Ha! Ha! Ha! Now Can We Finally Leave This Concept on the Floor?

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Sort of like fart jokes, the tampon in a pool joke never gets old. That is if you're a 14 year old boy...or a creative director at an ad agency.

by Steve Hall    Jul- 3-08    
Topic: Bad, Commercials



Nike Soccer Releases Ad-Infused Video Widget

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Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")

See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.

I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.

But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?

by Angela Natividad    Jul- 3-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



Smooching Hubbies Targeted by Christian Group -- and the Ad Hasn't Even Aired Yet!

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The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.

The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:

Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"

more »

by Angela Natividad    Jul- 2-08    
Topic: Brands, Cause, Commercials, Television, Worst



Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores

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- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)

- Oronjo makes funny with McCain. Meh.

- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.

- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Commercials, Online, Television










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