Just what is it with those Japanese who use guards to cram people into trains or those people with seemingly endless amounts of time on their hands with nothing better to do than...take their cat scuba diving? While these two new commercials for HowStuffWorks can't promise the site will explain why people do the strange things they do but they can definitely tell you how.
The campaign, created by Preston Kelly Inc. is a first for the site which was recently acquired by Discovery Communications six months ago.
With but two words, this commercial for Heineken which involves the beverage saving a man from committing suicide wastes no time illustrating the power a good beer has in times of need. It's like copy-based white space. Why say more than you have to? And this commercial doesn't.
And for all you suicide prevention cause group types ... IT'S JUST A COMMERCIAL!
Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.
The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"
You will smirk until the last Peanuty-tense moment.
In the classic style of the make-believe doctor-style ad, former make-believe doctor Doogie Howser a.k.a. Neil Patrick Harris vamps soap opera-style for Old Spice Pro Strength Anti-Perspirant. In the commercial, he plays up the fact he used to be a fake doctor and that, combined with the fact one does not need a prescription for Old Spice, makes it prfectly OK for him to recommend it.
It's one of the better spoof-style commercial that's come along. Created by Wieden + Kennedy, the commercial is accompanied by print.
- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.
- Obama rawks -- online, at least, but also literally (with help from PhotoShop).
- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)
- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.
- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!
- AOL snags an ex-Googler to head Bebo Europe.
Looks like that cool, drag and drop-style computer as seem on CSI Miami and in the Tom Cruise movie Minority Report will be available for all courtesy of HP. With beautiful visuals and lush music, Psyop (production), Sound Lounge (sound) and Goodby have crafted a nice piece of work for HP's TouchSmart PC. Now, if only the experience of using a computer was as blissful as this as opposed to the frustrating nightmare it often is, life would, indeed be beautiful.
Just when you think you're watching yet another lame (a common phrase today) Axe Deodorant commercial with the ubiquitous lower lip-biting horny hottie eying the dumbfounded geek and are ready to toss it off as a waste of production dollars, you are rewarded with a moderately amusing ending. Amusing enough to cancel out where the impending lameness was headed.
Please! Can we just stop with all these forced movie co-marketing tie-ins that make about as much sense as submitting a real ad to Cannes for a Lion? In this disaster, we have a Domino's delivery boy ... oops ... girl traveling through a Dark Night (get it?) in Gotham City (get it?) to deliver a Gotham City Pizza (get it?) to the Joker (get it?) who owes pizza girl a new car because of his random acts of violence. It all kinda makes good 'ol "price and item" advertising ripe for a comeback.
Please, CP+B! Call Barbarian Group and hook up for another Subservient Chicken. Even SCII would be better than this mess.
For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.
The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."