Undies Are Fun, Binge Drinking is Not, Vodka Goes Phallic

kmart_undies.jpg

- Kmart says it's more fun in your underwear. That is if the world were made up of perfectly toned, 20-something hotties.

- You wouldn't start your night like this so why end it that way?

- Hmm. If you wished you could market your vodka brand with futuristic female robots but were saddened to realize a competing brand already does that, there's always the phallic route with cherries standing in for balls sucked by women with big red lips.

by Steve Hall    Jun-23-08    
Topic: Commercials



JCPenney 'Endorses' Teenage Sex (Not Really, As It Turns Out)

jcpenny_basement.jpg

Come on. You know you can remember it. You were in high school and your boyfriend or girlfriend was on the way over to visit and the anticipation was killing you. Killing you! Your heart was pounding. Chills were running through your body from head to toe. You couldn't wait to see her/him when you opened the door. And when you did, a gush of warmth filled your body and you smiled a big smile. And then...you couldn't wait to tell your mother you were "just going down to the basement to watch some TV" so you could....go down the basement, each tear your clothes off the other and embrace with an urgency words can never describe.

more »

by Steve Hall    Jun-23-08    
Topic: Best, Brands, Commercials, Worst



UK Stifles Sure Girl for Failing to Buckle Up

sure-girl-banned.jpg

Gotta love the UK. This Sure Girl deodorant spot was banned because it depicted girls dancing in a van without seatbelts on.

Parent company Unilever: "The van was stationary!"

The Ad Standards Authority: "We don't give a damn!"

But seatbelts aside, there are so many better reasons to ban it:

o The lack of a driver.
o Gratuitous use of Don't Cha and pigtails at the same time. McConnells Advertising, why?!
o All that sordid peer pressure. "The fun stops when the sweat starts!" You'd think Girl 1 and Girl 3 never had gigantor 'pit puddles before.
o Use of disembodied arms to apply deodorant spray. That scene merited a big hearty "WTF!"

by Angela Natividad    Jun-23-08    
Topic: Commercials, Television, Trends and Culture



With Help from Nike, Spain Seizes Liverpool

liverpudlian-spain.jpg

Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.

They won't be reading any Don Quixote, though.

The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.

In this case, I think you have to be from Liverpool.

by Angela Natividad    Jun-20-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Don't Just Love Obama as He Is. Love Him as He Was

young-barack-obama.jpg

Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.

The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.

Impulse donations go here.



Sorry, Samantha. You're a Girl. It Happens.

bourdain-prank.jpg

To promote The Travel Channel's Passport to Great Weekends with Samantha Brown, Moroch put together a spot where Samantha returns to work -- only to find naughty colleagues foiling her office.

"Aren't you supposed to be traveling?" one accuses.

"I was," she snaps, moody and tired and still dragging her luggage. "The new show is called Passport to great WEEKENDS. It's a weekend."

"You're not gone all week!" one concludes, squinting in concentration.

But the best line comes at the end, when she throws open a door full of styrofoam surprise and growls, "They'd never do this to Bourdain."

by Angela Natividad    Jun-19-08    
Topic: Commercials, Good, Promotions, Television



Rock Band Brings Moshers to Suburbia ... Which is Where Most of Them Live Anyway

rock-band-teen-idol.jpg

Who's that sexy unstoppable band?! Oh, it's just a bunch of teenage Rock Band junkies.

by Angela Natividad    Jun-19-08    
Topic: Brands, Campaigns, Commercials, Television



So THAT'S Why the Jack Always Feels Sticky.

joker-queen-milk.jpg

Forget about cows, celebrities and good health. After watching this video for BC Dairy, you will never see poker the same way again.

"I have longed for your heart."

"I have longed for your spade!"

The online video debuted in tangent with Teen Power Team, a TV spot that parodies Team America: World Police and crime-fighting dolls in general. (I dig how there's a token Spanish-speaker. Those saucy Canadians!)

Expect more where those came from. All ads, however random, conclude with the same tidy moral: must drink more milk. Dot com.

And you probably expect this by now, but I'll say it anyway: the website lets you UPLOAD VIDEOS and WIN STUFF.

Put together by Bent Images Labs for DDB Canada in Vancouver and Tribal DDB Canada (for the digital stuff).

by Angela Natividad    Jun-18-08    
Topic: Commercials, Online, Spoofs, Strange, Television



Orangina Makes with the Dancing Handplay

orangina-hands.jpg

With the debut of "Handmade," Orangina joins a stockpile of brands that've already used wiggly fingers (and that wildcard of a thumb!) to further their agendas: HP, Guinness, Bye Helmets, Phaeton, Nokia and Elle Macpherson, among others.

In the spot, wild animals sing, play and rumba to I Like It Like That. It's like being in the Amazon, except the animals are fake and the real jungle has better taste in music. Sort of like how drinking Orangina is like having orange juice, except the juice is actually soda, and it's never as sweet as you expect it to be.

PS. Did that spot really need to be two minutes long? I vote NO.

Hat-tip to AdFreak.

by Angela Natividad    Jun-18-08    
Topic: Brands, Commercials



Funerals Need Not Be Boring Says MyWonderfulLife

no_cheesy_organ_music.jpg

Who said funeral have to be boring, weepy events that continuously follow the same routine? Not MyWonderfulLife, a newish online funeral planning service where people can make their funeral wishes known ahead of time and make it easy for those left planning the funeral with guidance as to what kind of funeral the person prefers.

A new commercial celebrates this so-it-yourself approach making it clear anything can happen at a funeral.

by Steve Hall    Jun-17-08    
Topic: Campaigns, Commercials, Good, Strange










Featured FREE Resource: