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That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!)
In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids.
The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience."
Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park.
Here's a new Heineken commercial featuring a green-clad clan of "cops" who patrol the night to make sure people are out having a good time and not wasting the night away working late or solving puzzles.
Like a mother walking in on her son in the middle of a masturbation session, this M&M commercial has a blue M&M sitting on a couch licking himself because he tastes so good while mom walks in, surprised, and asks, "Are you licking yourself?"
One can just imagine the concepting conversation:
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If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"
This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.
Oops.
Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.
He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.
Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.
The mail order bride thing is questionable at best but this new commercial for loveme.com which spoofs Dove's Evolution and claims Russian women need no retouching spoofs the original perfectly. Rather than the woman in the video getting retouched, it's her surroundings that need help rising to her level of beauty; "proving" the existence of natural beauty.
You could attack the morality of this from a million different angles but we're (damn it's really hard to stop doing this "we" shit) going to appreciate it for its stand-alone beauty, just like the commercial asks us to focus on beauty as the sole quality a woman has to offer a man who can't get a date for himself.
If you like watching commercials in which the camera slowly makes visual love to a beautiful woman, then you'll love this new commercial for Livera Underwear featuring Dutch babe Yolanthe. There's really nothing else to say about this. You either like it or you don't.
- Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial.
- Al Gore is spending $300 million to spread his global warming gospel.
- Doritos is running an ad contest in the UK which awards the winner to broadcast from a radar in Norway into space for 24 hours. Great media buy!
Miller Lite is changing the packaging of its signature Lite beer in April.
- Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like they're replacing their continuously revolving door of agency management.
- A good indicator CBS is catching on to what works on YouTube.
Here's Cadbury's new ad, a follow up to that Gorilla ad in which a dude in a gorilla suit lets loose on a drum set to Phil Collins' In the Air Tonight. This new ad trades in the gorilla for some tricked out airport trucks which have fun on the air strip to the tune of Queen's Don't Stop Me Now.
It's OK. A lot of work went into it. But after 90 seconds, you wonder what you're watching which, in some cases be a good thing. But, if you decide to stop watching before the last few seconds, you'll never know what it was for or that Cadbury would appreciate if you ran out to the store and bought one of their candy bars.
Watch some catty females try outdoing each other with violent voluminous hair-flips.
Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)
Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.
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