HP's 'Maestro' Makes Like a Techie 'Fantasia'

hp-maestro-touchsmart.jpg

Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.

Produced by Psyop for agency Goodby, Silverstein & Partners/SF.

by Angela Natividad    Jun-25-08    
Topic: Brands, Campaigns, Commercials, Good, Television, Video



Yawn. Dudes Fill Levi's With Helium and Float

levis_helium_jeans.jpg

Following the questionably-real video of a guy back flipping into a pair of Levi's, a new, definitely not real video has a guy with his pants filled with helium float off into the air. OK. A.) Ever try to see how many helium-filled balloons you'd need to get yoursself off the ground? Exactly, you gave up after 100 which wouldn't even launch your dog. B.) Curiously, the guys is always floating in the same position...as if hung buy a wire that was later digitally removed. Not at all like the people you see floating around in space or on dive planes.

OK, it's fun but this is just dumb. Some poor low IQ idiot is going to try this at home and kill themselves thinking they can jump off their roof with a bit of helium in their pants. Law suits will ensue. Levi's will apologize. And American stupidity will continue to reign supreme.

by Steve Hall    Jun-24-08    
Topic: Bad, Commercials, Opinion



David Beckham Puts Package Away, Lusts After Sharpie Pens

beckham_sharpie_car.jpg

There's been a lot of talk about David Beckham's package and all those ginormous billboards on which it is displayed. Well now, as we mentioned back in May, Beckham has put all his clothes back on and is sparring with people over Sharpie pens he covets in a new commercial breaking July 7.

In the commercial, created by BrandBuzz New York, Beckham is asked to autograph several items and, after signing his name, covets the Sharpie he used to do so. Along with a cute street fight with a little girl, Becjham also steals a Sharpie from a woman at a gas station but he can't fool her. So, he gives the woman his shirt, autographs it and makes off with the Sharpie of his dreams.

While it's understandable the people asking for autographs would have some increased affinity for Beckham but for Beckham to have that sort of affinity for a...pen, well, oh wait...this is a commercial, not real life. Oops, sorry. Unrealistic things happen in commercial all the time. Totally normal. All good.

by Steve Hall    Jun-24-08    
Topic: Celebrity, Commercials, Good



Undies Are Fun, Binge Drinking is Not, Vodka Goes Phallic

kmart_undies.jpg

- Kmart says it's more fun in your underwear. That is if the world were made up of perfectly toned, 20-something hotties.

- You wouldn't start your night like this so why end it that way?

- Hmm. If you wished you could market your vodka brand with futuristic female robots but were saddened to realize a competing brand already does that, there's always the phallic route with cherries standing in for balls sucked by women with big red lips.

by Steve Hall    Jun-23-08    
Topic: Commercials



JCPenney 'Endorses' Teenage Sex (Not Really, As It Turns Out)

jcpenny_basement.jpg

Come on. You know you can remember it. You were in high school and your boyfriend or girlfriend was on the way over to visit and the anticipation was killing you. Killing you! Your heart was pounding. Chills were running through your body from head to toe. You couldn't wait to see her/him when you opened the door. And when you did, a gush of warmth filled your body and you smiled a big smile. And then...you couldn't wait to tell your mother you were "just going down to the basement to watch some TV" so you could....go down the basement, each tear your clothes off the other and embrace with an urgency words can never describe.

more »

by Steve Hall    Jun-23-08    
Topic: Best, Brands, Commercials, Worst



UK Stifles Sure Girl for Failing to Buckle Up

sure-girl-banned.jpg

Gotta love the UK. This Sure Girl deodorant spot was banned because it depicted girls dancing in a van without seatbelts on.

Parent company Unilever: "The van was stationary!"

The Ad Standards Authority: "We don't give a damn!"

But seatbelts aside, there are so many better reasons to ban it:

o The lack of a driver.
o Gratuitous use of Don't Cha and pigtails at the same time. McConnells Advertising, why?!
o All that sordid peer pressure. "The fun stops when the sweat starts!" You'd think Girl 1 and Girl 3 never had gigantor 'pit puddles before.
o Use of disembodied arms to apply deodorant spray. That scene merited a big hearty "WTF!"

by Angela Natividad    Jun-23-08    
Topic: Commercials, Television, Trends and Culture



With Help from Nike, Spain Seizes Liverpool

liverpudlian-spain.jpg

Liverpudlians adopt fragments of Spanish culture in "Turning Spanish," created for Nike by 72andSunny.

They won't be reading any Don Quixote, though.

The spot aspires to cash in on the emotional cachet of Fernando Torres. He's the English Premier League's current It Guy. And while I guess it's funny to hear some 'Pud go "Gracias, mate!", the whole thing felt like a really long "Sorry ... you had to be there"-type story.

In this case, I think you have to be from Liverpool.

by Angela Natividad    Jun-20-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Don't Just Love Obama as He Is. Love Him as He Was

young-barack-obama.jpg

Look, look: It's Obama's first General Election spot, courtesy of AgencySpy and Tribble. I'm guessing much of the footage came straight out of his wedding video collage, because there are a ton of baby pictures in that bad-boy. See Obama at left, all James Deaned-out.

The video's a rehash of his values and how he proposes to graft them onto the US of A. It's an old story, but there's just something about the guy. He's magnetic. He's ... witchcraft.

Impulse donations go here.



Sorry, Samantha. You're a Girl. It Happens.

bourdain-prank.jpg

To promote The Travel Channel's Passport to Great Weekends with Samantha Brown, Moroch put together a spot where Samantha returns to work -- only to find naughty colleagues foiling her office.

"Aren't you supposed to be traveling?" one accuses.

"I was," she snaps, moody and tired and still dragging her luggage. "The new show is called Passport to great WEEKENDS. It's a weekend."

"You're not gone all week!" one concludes, squinting in concentration.

But the best line comes at the end, when she throws open a door full of styrofoam surprise and growls, "They'd never do this to Bourdain."

by Angela Natividad    Jun-19-08    
Topic: Commercials, Good, Promotions, Television



Rock Band Brings Moshers to Suburbia ... Which is Where Most of Them Live Anyway

rock-band-teen-idol.jpg

Who's that sexy unstoppable band?! Oh, it's just a bunch of teenage Rock Band junkies.

by Angela Natividad    Jun-19-08    
Topic: Brands, Campaigns, Commercials, Television










Featured FREE Resource: