In VITRO's latest spot for ASICS America, we wee a runner engaged in a different sort of workout - racing a homing pigeon through the streets of New Orleans. The runner pushes himself to keep up with a bird whose species, by the way has been clocked at upwards of 110 mph (who knew?)
The commercial is for the new GEL-Kayano 19 running shoe and also debuts ASICS' new tagline "Nothing But Next."
To film The Pigeon Workout, ASICS enlisted 70 trained pigeons, shooting at 11 locations in New Orleans including the French Quarter. ASICS' "Pigeon Workout" will be airing on networks like ESPN, and TNT, including placement during NBA games.
Barton F. Graf 9000 hooked up with dance champions Sam and Lisa West for their latest Kayak work. Sam is a 6 time champion of the Carolina Shag Division at the USA Grand National Dance Championships and a 3 time US Open Shag Champion. Lisa is winner of the 1997 US Open Cabaret Championship and two-time winners of the American Swing Dance Championships in the Showcase Division.
The two can be seen doing the Wet Dog Wiggle and the Chattanooga Chicken on their way to the registration desk of a hotel for a stay which they, of course, booked using Kayak.
What would you do if you a man walked into a convenience store wearing a ski mask? While you'd probably do your best not to jump to conclusions, likely you'd still be scared shitless.
Or you'd realize you were in a Volkswagen Convertible Beetle Convertible commercial touting the fact that every day, including freezing cold days, are top down days, hence the ski masks. Nice work, Deutsch LA.
You might not initially think of a mattress as a focal point of your life's intimate (and, no, we don't mean sex) family moments but if you stop and think for a minute, we think you'll come up with a precious moment or two that took place on your mattress.
That's the focus of this very different mattress ad for Sealy created by LA-based Arcana Academy. Taking the brand's 'Whatever You Do In Bed, Sealy Supports It' campaign into new emotional territory, the spot recounts the story of a family moving across the country. When they hit a bump in the road, the mattress flies off the back of their moving track and the seminal moments in lives flash before viewers' eyes.
It's quite touching actually.
OK, so it's not a shot for shot "homage" of DollarShaveClub's ad but it's the same concept; founder wanders through low key office/warehouse talking about the wonders of the product while dropping witty reparte and passing by randomly weird situations.
In this ad, Skratch Labs (wacky name for a sports drink company) co-founder Aaron delivers the very DollarShaveClub-like message that's all down homey and touts the brand's focus on natural ingredients.
We suppose everything is ultimately a copy of something else so to complain is really just a waste of breath, right?
Two witty new New York Lottery spots from DDB NY continue the brand's "Yea, that kind of rich" theme. In one spot, we see a guy spouting off brilliant humor. Thing is, it's not his own humor. He's rich enough to afford Andy Richter and a room full of writers to feed him jokes through a microphone.
In another spot, one rich friend pulls a very elaborate prank on a friend. He leads his friend to believe the city is under attack by aliens...all just to get a picture of his horrified friend.
Yea, that kind of rich.
OK, OK, so maybe assuming the family in this Delissio pizza commercial are Mormon is blatantly stereotypical but the headline kind of wrote itself so we went with it. Complaints are welcome in comments.
Anyway, in the commercial, created by DraftFCB Toronto, a mom serves Delissio pizza for dinner. The family then imagines what their less-drab life might be like if it were fueled by Delissio pizza. All manner of excitable family togetherness ensues including mom getting a tramp stamp.
Back to reality...and dad decides to "forbid this wheel of temptation." Your loss, dad. Mom's non-Mormon look is kind of hot.
Created by Ogilvy Argentina, this Schneider Beer commercial asks women to forgive men for their various annoyances such as tacky compliments, questionable browser history, an unbuttoned shirt as sex appeal device, taking no as a yes, playing a guitar that doesn't exist and for not washing hands. Oh yes, this one's got it all ladies.
In yet another hilarious, new Kayak ad, Barton F. Graf 9000 delivers the twisted goods. In this ad, we have two roomates getting intimately close to one another to experience the full on goodness of Kayak's Search One And Done goodness.
Depending upon your interests, you may or may not want to wear a sweater while planning your next trip on Kayak.
It would appear The Big Bang Theory star Kaley Cuoco is the new ad babe. Hot off signing a deal to appear in a Super Bowl ad for Toyota, Cuoco will appear in a new ad for Priceline. And Shatner is back after having been dropped from a bridge during last year's Super Bowl.