Check out The Giant by agency Les Ouvriers du Paradis, possibly the most charming bathroom fairy tale ever. You don't have to speak French to infer why Lotus' Just 1 is the toilet paper of choice for mythically large men.
It's so absorbent, you'll only need one sheet! That's the kind of claim that titillates T.P. abusers like me. (I like to yank generously. It's a habit I'm trying to break.)
I want to argue the spot's more logical in the manner of its pitch than Charmin's squeeze-fetish Whipple spots, but that argument fell to pieces when the giant made with the elongated Lotus-fondling.
Yup, it seems the Verizon Dumb Dad is still alive and well. In this commercial for the Motorola Q9, a doofus idiot who's texting while walking down his neighborhood sidewalk, bumps into some pipes and forgets who he is. Well, thanks to the Moto Q 9c, he can look himself up and search for directions to his house where, upon arrival, his wife (one assumes), screams, "get out!", to which loser Verizon Dumb Dad responds, "That voice. Now I remember."
The only reason Verizon gets away with this shit is a.) they are the best network and can do whatever the hell they want and b.) the pendulum hasn't yet swung back to where it's cool to make women look like the air headed refrigerator models they once were.
Nothing warms the heart like the sight of a kid schooling his parents on the importance of travel insurance.
Also see Did you have a nightmare?: "Dents are easy to fix, but liability's the nightmare! Ah, don't get up. I'll tuck myself in." I kinda want to hug him. Or buy him a graphing calculator.
You know what would be awesome? If this kid and the Umpqua lemonaire got together and built the ultimate risk-free lemonade stand, equipped with biodegradable paper cups (to appease the environmentalists) and curved corners for child safety.
Created by Goodby, Silverstein & Partners and directed by Biscuit's Noam Murro, Comcast has ditched the Slowsky turrtles in favor of some hyped up, freaked out, genetically fucked with rabbit with jet turbines strapped on its back driven by an over-caffeinated kook all to,...ya know...illustrate how fast Comcast internet is. I like.
Hmm. Nothing like a good tube of Crest to gloss over the travesty of modernization at the cost of childhood play. Yes, Crest can, in fact, make even the destruction of a playground in favor of a power plant seem, well, pleasant.
Here's another. This one makes even lice seem like a good thing.
In "School," a Greenpeace ad by DDB/Paris, a teacher poses this question: "What do you want to be when you grow up?"
Her students' responses are laced with guilt-inducing grownup undercurrents: climate worries, health concerns and capitalist gusto conceived in ecological exploitation. Fascinating.
Take Back the Tour -- not to be confused with Take Back the Night, though it wishes to be taken just as seriously -- is a movement that aims to "champion [Tour de France] riders who compete clean, while giving a platform ... to [their] passionate fan base."
More to the point, it reminds bike junkies that VERSUS (the sponsor!) is "the exclusive cable television home of the Tour de France."
"Show me another sport that's as tough, as demanding and as epic in its grandeur, grit and beauty than the Tour de France, but it's a competition that has seemingly lost its way over the past few years," said SVP Bill Bergofin of Marketing and Promotions for VERSUS. "[This] campaign ... will provoke a dialogue ... which will hopefully help to restore the Tour to its glory."
Perhaps worried about Lexus poaching the literary crowd, BMW released an ad where Kerouac's On the Road is the star.
Feels a little Moulin Rouge-ish. You know, with the fast-paced prose and the music, the random intrusions of hitchhiking bands and too many cars and, at some point, a horse. (The pressie calls it "vibrating and action-packed." Which sounds a lot like an ad for a very expensive sex toy, actually.) I didn't like it at first, but after five or six watches I found it almost breathtaking.
The spot went live on Barcelona-based Agosto.tv and will also run on television. It's supposedly the first ad to be broadcast in HD to the Spanish market.
Voice-over text from On the Road is below.
If you want your seafood fresh, John West is the seafood company for you. From sea to retail and nothing in between. Ooo, ooo! Did I just write a tagline there? hardly. Anyway, John West fishermen go the extra mile to deliver their goods.
The campaign,from CheethamDell JWT, launches June 23 in Northern Ireland.
Derek Sewell of Blink, Toronto and Josefina Nadurata of Reginald Pike have started their own Toronto-based production studio, Holiday Films. The studio has eight directors already, and its objective is to "provide original creative solutions" for clients, says Nadurata.
Check out the Holiday Film Reel. The couple at left comes from a grandiose Cadillac ad whose music reminds me of the alien diva from The 5th Element. (It's probably the quickened tempo that strikes the memory.)
Spring's here. Some people make babies. Others start production companies.