From Cradle to Grave, Independence Blue Cross Wants Your Business

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CEO Joseph Frick of Independence Blue Cross, the biggest health insurance provider in Philadelphia, used his recent colon cancer diagnosis to fuel this ad campaign by Tierney Communications.

The height chart at left lends a practical, and sort of charming, picture of how needs change as the mortal coil unravels. (Nagging question: why is 5'9," "Mammogram Reminders," followed by 6'1," "Senior Fitness Programs"? I thought people shrink when they get old? Is Independence just that good?)

Tagline: "Just a few ways we're here for you every step of the way" -- a little clumsy, but it gets the idea across.

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Watch Out for that Hair; It Could Kill a Small Mammal

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Hoping to milk the star (?) for all his worth, Nationwide has released behind-the-scenes footage of its ad featuring Sanjaya Malakar. Shot in India, footage depicts the American Idol castaway singing in the face of a firmly shut door (what a metaphor!). You'll be pleased to know Sanjaya's hair is as wack as ever.

Nationwide loves a talented media whore, and Sanjaya certainly fits the bill, so it was just a matter of time before the two found each other eventually.

To learn more about his partnership with Nationwide, read a recent Sanjaya interview.

by Angela Natividad    Jun- 1-08    
Topic: Agencies, Campaigns, Celebrity, Commercials, Specialty



Sex Trade Likened to Cattle Call

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Highlighting the fact 500,000 girls are sold into the sex trade each year, this Amnesty International commercial likens the process to a cattle auction. Not a pleasant scenario for a teenage girl whose hopes and dreams for life are anything but to become an enslaved receptacle for man's seemingly uncontrollable desire for sex.

by Steve Hall    May-30-08    
Topic: Best, Cause, Commercials



Wooden Puppet Sponsors Bottled Water. Dance, Puppet, Dance!

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Ever see that puppet show Thunderbirds? Revel quietly while Brains, its token geek, rocks out to Rhythm is a Dancer for Drench bottled water. Tagline: "Brains perform best when they're hydrated."

(Technically speaking though, wouldn't a "Drenching" be bad for our little wooden friend?)

The spot sparked a passionate discussion on BBC's Ad Breakdown about whether Brains sold his soul to the "commercial puppet master" or is just having a "joyous moment." Also, a bunch of people don't get what a dancing Brains has to do with bottled water.

That's understandable; then again, I'm still trying to figure out how Cadbury's gorilla ad sold chocolate. The Consumer is a fickle animal.

by Angela Natividad    May-30-08    
Topic: Commercials, Strange, Trends and Culture



Shake Off that Cartoon Crush; Erin Esurance Has a Steady

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Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.

Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.

This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.

by Angela Natividad    May-29-08    
Topic: Campaigns, Commercials, Online, Television



Skydivers to Spell 'Honda' On Live Commercial Break

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Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.

Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!

Here's the video.

by Steve Hall    May-29-08    
Topic: Commercials, Good, Guerilla, Television



Crocs Alligator Bites Tail of Shark That Jumped It, Succeeds

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The beauty, and success, of Crocs shoes (no, we never owned a pair, thank God) came mostly from word of mouth and the desire to be cool because you wore strange looking shoes that squeaked. It's sort of like the Flip Video camera which used to be packaged in those impossible-to-open, hermetically sealed plastic packages that hung from hooks in Wal-Mart until it experienced a Web 2.0, "Must. Vlog. That.", iJustine-fueled rebirth.

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by Steve Hall    May-29-08    
Topic: Campaigns, Commercials, Creative Commentary, Good



'HONG KONG! ... That's China.'

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Check out the new tool off E-Trade's freak-of-nature assembly line (1, 2).

Douche-tacular. If I were China, I'd be scraping him, and his ilk, off my stock exchange.

by Angela Natividad    May-28-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



Creatives Vomit Verbal Diarrhea, Therapy Needed

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"Sorrel Ahlfeld's 2 Sense Productions, in association with Anonymous Content's Integrated Division, collaborates with Getty Images to create fresh, new innovative content for stock video and print purposes. The integrated short film, Bubbles, is an admiring, humorous, mesmerizing look at a city, at friendship and the technology that connects us all. 'The collaboration with Getty Images enabled us to develop a creative, interesting idea that evolved organically,' said Executive Producer of Anonymous Content's Integrated Division, Danielle Peretz."

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by Steve Hall    May-28-08    
Topic: Commercials, Opinion



Scion: It's Love or Loathing, No In-Between

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In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.

Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.

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by Angela Natividad    May-27-08    
Topic: Brands, Campaigns, Commercials, Good, Television










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