Wooden Puppet Sponsors Bottled Water. Dance, Puppet, Dance!

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Ever see that puppet show Thunderbirds? Revel quietly while Brains, its token geek, rocks out to Rhythm is a Dancer for Drench bottled water. Tagline: "Brains perform best when they're hydrated."

(Technically speaking though, wouldn't a "Drenching" be bad for our little wooden friend?)

The spot sparked a passionate discussion on BBC's Ad Breakdown about whether Brains sold his soul to the "commercial puppet master" or is just having a "joyous moment." Also, a bunch of people don't get what a dancing Brains has to do with bottled water.

That's understandable; then again, I'm still trying to figure out how Cadbury's gorilla ad sold chocolate. The Consumer is a fickle animal.

by Angela Natividad    May-30-08    
Topic: Commercials, Strange, Trends and Culture



Shake Off that Cartoon Crush; Erin Esurance Has a Steady

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Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.

Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.

This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.

by Angela Natividad    May-29-08    
Topic: Campaigns, Commercials, Online, Television



Skydivers to Spell 'Honda' On Live Commercial Break

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Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.

Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!

Here's the video.

by Steve Hall    May-29-08    
Topic: Commercials, Good, Guerilla, Television



Crocs Alligator Bites Tail of Shark That Jumped It, Succeeds

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The beauty, and success, of Crocs shoes (no, we never owned a pair, thank God) came mostly from word of mouth and the desire to be cool because you wore strange looking shoes that squeaked. It's sort of like the Flip Video camera which used to be packaged in those impossible-to-open, hermetically sealed plastic packages that hung from hooks in Wal-Mart until it experienced a Web 2.0, "Must. Vlog. That.", iJustine-fueled rebirth.

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by Steve Hall    May-29-08    
Topic: Campaigns, Commercials, Creative Commentary, Good



'HONG KONG! ... That's China.'

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Check out the new tool off E-Trade's freak-of-nature assembly line (1, 2).

Douche-tacular. If I were China, I'd be scraping him, and his ilk, off my stock exchange.

by Angela Natividad    May-28-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



Creatives Vomit Verbal Diarrhea, Therapy Needed

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"Sorrel Ahlfeld's 2 Sense Productions, in association with Anonymous Content's Integrated Division, collaborates with Getty Images to create fresh, new innovative content for stock video and print purposes. The integrated short film, Bubbles, is an admiring, humorous, mesmerizing look at a city, at friendship and the technology that connects us all. 'The collaboration with Getty Images enabled us to develop a creative, interesting idea that evolved organically,' said Executive Producer of Anonymous Content's Integrated Division, Danielle Peretz."

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by Steve Hall    May-28-08    
Topic: Commercials, Opinion



Scion: It's Love or Loathing, No In-Between

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In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.

Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.

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by Angela Natividad    May-27-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Doritos Wants to Be Synonymous with UGC

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Surprise, surprise. Doritos.co.uk has made a YouTube channel for people who want to make their own Doritos ads. My favourite was the one put together by the Doritos staff. It's called "Hair" and it reminds me of a My Little Pony doll I used to have.

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by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Commercials, Consumer Created



Down's Syndrome Sufferers Showcase Their Own Capabilities

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For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down's Syndrome are by letting them put together their own ad.

Well, that's how it was sold to us. The ad is more like a (professionally produced?) patchwork of their everyday activities: laughing with friends, winning karate trophies, going dancing, etc.

The video's about two minutes long and quite moving, though it's probably more so when you understand what's being said. In any case, it won an ADC Gold Cube in Corbis' Search for Justice awards show.



Samsung Reinterprets HP's 'Hands'

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I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play.

Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.

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by Angela Natividad    May-26-08    
Topic: Commercials, Mobile/Wireless, Outdoor, Poster, Television










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