John Mayer Gets Bold, Bus Shelters Get A/C, Man Pees to Save Earth

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- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters. Groovy Green is not amused.

- Chuck McCarthy has produced a PSA that encourages men to save water by wizzing in the sink. Beware of hazardous ass action. McCarthy was also responsible for this York Peppermint Patty spoof.

- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.

more »

by Angela Natividad    May-18-08    
Topic: Cause, Celebrity, Commercials, Outdoor, Promotions, Spoofs, Video



Reason #246 to Never Move to Cleveland: Vermin-Infested Home Games

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It's hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players' focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)

Alternatively, the bugs may just be flocking because the team never bathes, in which case it's easy to imagine the Indians are so "focused" because the bugs are part of who they are. Remember Pig-Pen?

Anyway, this spot is part of the Indians' "Are you in the Tribe?" campaign. The idea is to instill a sense of territorial pride in Clevelanders -- kind of an offshoot of MLB's Baseball Country effort.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Television



That's Most Definitely a %$*#ing Saturn, All Right!

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Back in September 2006, Saturn ran a Goodby, Silverstein & Partners - created ad in which people, amazed by the new models exclaimed, "That's a Saturn?" It was pretty mundane. So mundane we only got around to covering it on Adrants this past March. Likely bored out of their minds shooting the spot, the creatives, crew and actors decided to spice things up by offering up a version in which the exclamations more closely match the ones real people might utter when something suddenly changes.

Obviously, the commercial never aired. And you'll only see it here. That is until everyone grabs the embed code and places it on their site. Enjoy.

by Steve Hall    May-16-08    
Topic: Brands, Commercials



'Hairy Lollipop Smoke. Don't Breathe This.'

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This Dibs commercial depicts the giant lollipop's fall from grace. It starts out a snack food, becomes a hair remover, and ultimately ends life as blender fodder. Its sad descent is meant to highlight Dibs' desirability.

The ad also includes guest appearances from the "Will It Blend?" guy and some dude from ER.

Steve loves likes this spot (albeit under the gentle influence of vodka and caffeine). I feel sort of nauseous: I'm at a cafe, and there are blenders, and something in the air really does smell like hairy lollipop smoke. But maybe that's just burnt coffee.

by Angela Natividad    May-16-08    
Topic: Brands, Commercials, Strange, Television



Mazda Goes Mod Way, and Slightly Out of Cultural Coherence, with 'How Dare You!'

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Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.

The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.

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by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Sci Fi: Just as Good as 'Gossip Girl,' Except Not Everyone's Human. Problem?

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Oh my. These ads for the Sci Fi channel make me want to adopt a sweet little potbellied alien. And name it Oliver. And maybe homeschool it.

The tagline: "Open your heart to science fiction. Adopt Sci Fi." Agency: BETC EURO RSCG 4D (thanks, in:fluencia!).

See the short version, but it's the long one that made me the suffer the angst of shedding genre prejudice. Anime overload, here I come.

by Angela Natividad    May-14-08    
Topic: Best, Brands, Campaigns, Commercials, Television



You Can't Blame InGrid for Trying. You Can, However, Resent It

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InGrid Home Security recently tapped video site National Banana -- whose online offerings include "Gay 4 Obama" and "Spitzer Call Girl Resigns" -- to help build some saucy new ads.

Yeah.

See the results of the collabo on InGrid. The idea behind the spots is to compare InGrid's sexy "wired" home security with the cumbersome systems of yore. The out-of-touch dad/embarrassed-young-daughter gimmick was not lost on us.

Horrid.

by Angela Natividad    May-13-08    
Topic: Campaigns, Commercials, Online, Television, Worst



Charismatic Guitarist Peddles for Ribs on Open Mic Night

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I'm not really sure what to say about "Spare a Rib" for KC Masterpiece (agency: DDB, SF). I guess I'd argue that if some guy solicits you for food with a catchy chorus, then compels everyone around you to leap up and perform choreographed dance moves, you should probably leave, because that's some unnerving Pied Piper shit, and we all know how that story ended.

Oh, and nice touch with the ragey guy breaking his banjo over the anvil.

by Angela Natividad    May-13-08    
Topic: Commercials, Strange, Television, Video



Honda Pilot Attracts Geeks ... Just Not the Kind that Get Rich and Marry Models

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In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.

These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.

But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.



Stroking Glass Cleaner Brings On Hottie's Burning Desire

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Ladies, when a bartender peers lustfully into your eyes while thrusting a large, stiff brush deep inside a glass, slowing stroking it in and out with commanding determination and urgency while undressing you with his eyes, do you A.) begin to feel a warm, tingling sensation between your legs that excitedly inflames your entire body causing a tidal wave of uncontrollable arousal titillating you to desirously caress your nipple-stiffened breasts with your eager finger tips while imagining that huge pulsating brush deep within your quivering and moistening nether regions pleasuring you to the point of...OK...I'll stop right there or B.) grab your purse and run from the freak?

Make your choice but it seems the woman in this Flirt vodka commercial opted for A.

by Steve Hall    May-13-08    
Topic: Commercials, Racy










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