I'm not really sure what to say about "Spare a Rib" for KC Masterpiece (agency: DDB, SF). I guess I'd argue that if some guy solicits you for food with a catchy chorus, then compels everyone around you to leap up and perform choreographed dance moves, you should probably leave, because that's some unnerving Pied Piper shit, and we all know how that story ended.
Oh, and nice touch with the ragey guy breaking his banjo over the anvil.
In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.
These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.
But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.
Ladies, when a bartender peers lustfully into your eyes while thrusting a large, stiff brush deep inside a glass, slowing stroking it in and out with commanding determination and urgency while undressing you with his eyes, do you A.) begin to feel a warm, tingling sensation between your legs that excitedly inflames your entire body causing a tidal wave of uncontrollable arousal titillating you to desirously caress your nipple-stiffened breasts with your eager finger tips while imagining that huge pulsating brush deep within your quivering and moistening nether regions pleasuring you to the point of...OK...I'll stop right there or B.) grab your purse and run from the freak?
Make your choice but it seems the woman in this Flirt vodka commercial opted for A.
Kankles! I haven't heard that term in a while. But it's one of the many things uttered during the walk of shame the morning after you've bedded someone who's name you've now completely forgotten and who's clothing you are probably wearing.
Well, thanks to AMP Energy, shame is a thing of the past and we can all now hold our heads high as we march home proudly remembering the prior evenings dalliances with glee and song.
Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job.
With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK.
A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't?
Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist.
Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right?
Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.
Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."
God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.
With but ten words, this new campaign for Mike's Hard lemonade says so, so much. It's got the sexual angle. It's got the anti-politically correct angle. It's got the men will be men angle. It's got a vaguely-veiled, mildly homophobic angle (OK, maybe that's a stretch). It's got the geeks are idiots angle.
All of which makes perfect sense because it comes to us courtesy of that agency with the website that is so "over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone," Amalgamated.
Well, damn! Who knew choosing an eyeglass retailer had anything to do with adoption? With nothing more than a black and white still over which the camera pans and the tagline, "we want you to see more," Arnold explains Pearle Vision is now the place to go if you're considering adoption.
To be fair, it's all part of Pearle's ongoing campaign as Arnold's Meredith Vellines explains, "The 'I have seen' campaign has been running since July 2007 and illustrates how Pearle Vision values the importance of sight and improves people's lives by helping them see the world better. All of the creative elements, including the television, are shot in black-and-white by famed fashion and art photographer, Donald Graham, whose work is in the permanent collection of the Metropolitan Museum of Art in New York and the International Center of Photography."
David Beckham has been tapped by Sharpie and will appear in a new commercial for the pen maker airing July 15. Press information says the spot "shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending, but in the process, viewers get a good laugh - and a good look at Beckham."
We we do hope that's indeed true because laughing is good therapy as is drooling over a hottie such as Beckham himself.