OK so we've had an entire choir imitate the sound a Honda makes. Now we have an army of gymnasts doing a routine to the actual and mixed sounds of to Audi R6. Created by BBH London and edited by Cut + Run, the spot is airing in the UK and is said to debut in the US shortly. Nicely done.
After all these years of creating unattainable fantasy, Axe wants to deliver the real thing. With a new commercial tagged, "You're needed at the Axe cottage" which has gorgeous bored women wishing there were men around, Axe is offering four winners a stay at the Axe cottage in Canada's Muskoka Lakes region complete with home theater, personal chef, waterfront, hot tub and the Axe Angels. Where does one enter?
Continuing its illogical idiocy, the Truth campaign has dredged up yet another decades old quote from a "tobacco company executive" who is now likely dead if not certainly retired. This executive, in response to a claim smoking cigarettes during pregnancy can lead to low birth weight said, "...some women would prefer smaller babies."
This is idiotic on so many levels. First, it's an anachronism from 1971. Times have changed and no human with a brain in their head would ever say that today. If this ad ran in 1971, it would make sense. Today, it's a complete disconnect. Attempting to slam a tobacco company for something someone said 37 years ago is just stupid. Second, maybe women did and still do want smaller babies. After all, who really wants to squeeze out a 15 pound fattie? Maybe the guy was repeating something he heard while drunk at a cocktail party and it was taken totally out of context.
Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.
Optimum Online continues its freakish frivolity with a new commercial that's as over the top as all the rest. In this one, we get a dolled up housewife getting her thing on as she sashays about the house singing the virtues of the company's triple play offer while supported by back up singers.
Yes it's over the top but if you know anyone that gets this excited about their cable/internet/phone service, please, please, please let me know. I simply have to meet one of these people in person.
I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.
"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)
You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.)
Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award.
The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race.
The People's Choice Award winner will be announced this Wednesday on May 7 at One Show.
So KFC has been running this commercial that continues its "find the secret" approach to TV advertising. If you correctly identify the secret image in the spot or in the chain's POP display and are among the first 1,000 to do so, you will win a free sandwich.
So while there is, indeed, a secret image to be found in the ad, it was the nagging "who's that B movie star" reaction that captured more attention here at Adrants. The blond girl in the ad has been seen in several movies. Can you guess who she is? It's not Brittany Snow who's currently starring in Prom Night.
Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...
Life can be cruel. Here's a simple salve for that one time you:
o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)
Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.