Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product.
Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)."
God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.
With but ten words, this new campaign for Mike's Hard lemonade says so, so much. It's got the sexual angle. It's got the anti-politically correct angle. It's got the men will be men angle. It's got a vaguely-veiled, mildly homophobic angle (OK, maybe that's a stretch). It's got the geeks are idiots angle.
All of which makes perfect sense because it comes to us courtesy of that agency with the website that is so "over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone," Amalgamated.
Well, damn! Who knew choosing an eyeglass retailer had anything to do with adoption? With nothing more than a black and white still over which the camera pans and the tagline, "we want you to see more," Arnold explains Pearle Vision is now the place to go if you're considering adoption.
To be fair, it's all part of Pearle's ongoing campaign as Arnold's Meredith Vellines explains, "The 'I have seen' campaign has been running since July 2007 and illustrates how Pearle Vision values the importance of sight and improves people's lives by helping them see the world better. All of the creative elements, including the television, are shot in black-and-white by famed fashion and art photographer, Donald Graham, whose work is in the permanent collection of the Metropolitan Museum of Art in New York and the International Center of Photography."
David Beckham has been tapped by Sharpie and will appear in a new commercial for the pen maker airing July 15. Press information says the spot "shows Beckham using a Sharpie to autograph a variety of unusual items for fans, but when the time comes to return the Sharpie to its owner, Beckham resists. Ultimately, his quick moves and clever thinking lead to a happy ending, but in the process, viewers get a good laugh - and a good look at Beckham."
We we do hope that's indeed true because laughing is good therapy as is drooling over a hottie such as Beckham himself.
OK so we've had an entire choir imitate the sound a Honda makes. Now we have an army of gymnasts doing a routine to the actual and mixed sounds of to Audi R6. Created by BBH London and edited by Cut + Run, the spot is airing in the UK and is said to debut in the US shortly. Nicely done.
After all these years of creating unattainable fantasy, Axe wants to deliver the real thing. With a new commercial tagged, "You're needed at the Axe cottage" which has gorgeous bored women wishing there were men around, Axe is offering four winners a stay at the Axe cottage in Canada's Muskoka Lakes region complete with home theater, personal chef, waterfront, hot tub and the Axe Angels. Where does one enter?
Continuing its illogical idiocy, the Truth campaign has dredged up yet another decades old quote from a "tobacco company executive" who is now likely dead if not certainly retired. This executive, in response to a claim smoking cigarettes during pregnancy can lead to low birth weight said, "...some women would prefer smaller babies."
This is idiotic on so many levels. First, it's an anachronism from 1971. Times have changed and no human with a brain in their head would ever say that today. If this ad ran in 1971, it would make sense. Today, it's a complete disconnect. Attempting to slam a tobacco company for something someone said 37 years ago is just stupid. Second, maybe women did and still do want smaller babies. After all, who really wants to squeeze out a 15 pound fattie? Maybe the guy was repeating something he heard while drunk at a cocktail party and it was taken totally out of context.
Following the footsteps of Nicole Kidman, actress Audrey Tautou will step into the starring role of a Jean-Pierre Jeunet-directed commercial for Chanel No. 5. Tautou is best known for her appearances in Amelie and in The Da Vinci Code with Tom Hanks. The commercial will air in early 2009.
Optimum Online continues its freakish frivolity with a new commercial that's as over the top as all the rest. In this one, we get a dolled up housewife getting her thing on as she sashays about the house singing the virtues of the company's triple play offer while supported by back up singers.
Yes it's over the top but if you know anyone that gets this excited about their cable/internet/phone service, please, please, please let me know. I simply have to meet one of these people in person.
I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.
"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)