The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.
OK, seriously. Just what is it about beer that is supposed to make life perfect? How did beer, swill such as Miller Lite no less, become the answer to all of life's ills? Seriously. It's liquefied wheat and barley injected with air. That doesn't sound like a life-altering panacea yet marketer after marketer after marketer insist a sip of beer will get you the girl, turn your life into a posh existence, help you one up your friends and turn you into some sort of superior being with qualities only found in, well, beer commercials.
Agency Cheil Communications/Seoul and production company Shilo put together "The Chase" for Hankook Tires. Ad tagline: "Tame the road." Company slogan: "Driving emotion." Two cliches fighting for space.
The spot itself looks a lot like a video game preview. It also contributes to racers' delusion that the streets are a battleground, and every modded import that goes "vroom" is a player.
Validation for stupidity. Greeeeat.
Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")
Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.
"I think I need to talk to you about something."
"Yeah? What's up?"
"You know my new Mercedes? It's haunted."
"You'll have to elaborate on that."
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
The moral of the story is, BUY NIKE. Or recycle. Or something.
Sometimes commercials delivers their message with a sledgehammer. Other times, such as with this Canadian Woman's Foundation commercial to end violence against women, the delivery is far more subtle. So subtle, in fact, that in this case the spot had to be watched a couple times before the message made sense.
The physical separation between the husband and his wife and two kids as they sit on the couch in the commercial is an analogous illustration to the emotional separation that can come with spousal abuse as well as the emotional separation caused by years of suffering abuse without complaint
Some spots need to be viewed over and over again to be truly appreciated. Others, like this All Bran Honey commercial, need to be viewed over and over again get past staring at the unbelievably gigantic nipples protruding through the shirt of "Tall Jan" ... to truly appreciate what the hell the ad was trying to sell.
Apparently it's a word play on All Bran is delicious versus Tall Jan is malicious. Whether or not the "protrusive" scenario was intended or not, it achieved repeat viewership and what more could a marketer ask for?
It must be Amnesty International day. First there was the sex trafficking ad. Now there's the waterboarding ad.
Waterboarding is a torture method for encouraging prisoners to, well, do what they are asked to do. Apparently America uses this technique and Amnesty International doesn't like it. The :90 makes the point but takes an interminable :60 to get there. It's like some art director was like, "Dude, let's illustrate the beautiful innocence of water and then suddenly cut to the horror of its abuse." Um, yea. Next time, make it a :30.
We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.
Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.
If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.