Optimum Online Continues Giddy Happiness


Optimum Online continues its freakish frivolity with a new commercial that's as over the top as all the rest. In this one, we get a dolled up housewife getting her thing on as she sashays about the house singing the virtues of the company's triple play offer while supported by back up singers.

Yes it's over the top but if you know anyone that gets this excited about their cable/internet/phone service, please, please, please let me know. I simply have to meet one of these people in person.

by Steve Hall    May- 6-08    
Topic: Commercials, Strange

Chuck's Richer than Sin, But He Won't Treat You Like a Dog


I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.

"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)

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by Angela Natividad    May- 5-08    
Topic: Brands, Campaigns, Commercials, Online

Because Isn't It Time that Gorilla Was Knocked Off Its High Horse?


You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.)

Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award.

The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race.

The People's Choice Award winner will be announced this Wednesday on May 7 at One Show.

by Angela Natividad    May- 5-08    
Topic: Commercials, Industry Events, Online, Television

Real Secret in KFC Snacker Commercial is B Movie Star


So KFC has been running this commercial that continues its "find the secret" approach to TV advertising. If you correctly identify the secret image in the spot or in the chain's POP display and are among the first 1,000 to do so, you will win a free sandwich.

So while there is, indeed, a secret image to be found in the ad, it was the nagging "who's that B movie star" reaction that captured more attention here at Adrants. The blond girl in the ad has been seen in several movies. Can you guess who she is? It's not Brittany Snow who's currently starring in Prom Night.

by Steve Hall    May- 1-08    
Topic: Celebrity, Commercials, Promotions

Come On, Guy, Everybody Loves a Pun!


Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...

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by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television

Shop Bloom and Score Some Olive Oil for that Rash


Life can be cruel. Here's a simple salve for that one time you:

o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)

Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.

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by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video

Stall Call Nets Surprising Results


This...is American Idol...oops...This...is a freaky commercial. It has nothing to do with American Idol but Ryan Seacrest's famed tonal delivery of the show' introduction is exactly the reaction this creepy spot for Norway's Tele2 mobile phone services causes though decidedly less upbeat than Seacrest's over dramatic delivery.

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by Steve Hall    Apr-29-08    
Topic: Commercials, Good, Strange

Children's Hospital Campaign Gets Personal


The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.

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by Steve Hall    Apr-29-08    
Topic: Commercials, Creative Commentary, Good, Online, Television, Video

Beer Commercials Deceive Aliens, Happier Planets Sought


OK, seriously. Just what is it about beer that is supposed to make life perfect? How did beer, swill such as Miller Lite no less, become the answer to all of life's ills? Seriously. It's liquefied wheat and barley injected with air. That doesn't sound like a life-altering panacea yet marketer after marketer after marketer insist a sip of beer will get you the girl, turn your life into a posh existence, help you one up your friends and turn you into some sort of superior being with qualities only found in, well, beer commercials.

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by Steve Hall    Apr-28-08    
Topic: Commercials, Creative Commentary, Opinion

Hankook Tires Tame Roads, Drive Emotions and Abuse CGI


Agency Cheil Communications/Seoul and production company Shilo put together "The Chase" for Hankook Tires. Ad tagline: "Tame the road." Company slogan: "Driving emotion." Two cliches fighting for space.

The spot itself looks a lot like a video game preview. It also contributes to racers' delusion that the streets are a battleground, and every modded import that goes "vroom" is a player.

Validation for stupidity. Greeeeat.

by Angela Natividad    Apr-27-08    
Topic: Bad, Commercials, Television

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